Ep. 1548 #WineTok | wine2wine Business Forum 2022

Ep. 1548 #WineTok | wine2wine Business Forum 2022

Welcome to Episode 1548, #Winetok: Why the clock is ticking on one of the world’s greatest marketing tools and how you can cash in with Amanda McCrossin, moderated by Ilaria Felluga. This is the wine2wine Business Forum 2022 Series. The sessions are recorded and uploaded on Italian Wine Podcast. wine2wine Business Forum is an international wine business forum, held annually in Verona Italy since 2014. The event is a key reference point for wine producers and a diverse variety of wine professionals eager to develop and grow their wine business worldwide. About today’ session: In the past year Amanda McCrossin has gone from having no TikTok presence to now over 150k followers in the wine niche. What was once a platform for kids, has now evolved into a billion-dollar marketing tool with an estimated 50+% of users now over the age of 30. The powerful TikTok suggesting algorithm has not only allowed her content to be seen, but be seen by the right audience. As a result, she has been able to not only help educate and demystify wine for a very wine-curious sector, but also move hundreds of thousands of dollars worth of wine through recommendations in her videos. But TikTok today is where Instagram was 5 years ago and while many brands from other sectors are beginning to recognize and even capitalize on the marketing power of the app, it is still very much a blue ocean for the wine world. The clock’s ticking and those who take advantage in these nascent stages will be poised for success. More about today’s speaker Amanda McCrossin is a certified sommelier, wine personality, and TikTok/Instagram/YouTube creator. As the former Sommelier & Wine Director at PRESS Restaurant in Napa Valley, Amanda worked with the world’s largest, deepest restaurant collection of all Napa Valley wines in the world. During her time the wine program thrived; garnering nominations, accolades, and awards from nearly every major publication and outlet in food, wine, and hospitality. She has been featured by Food & Wine Magazine, Food Network, San Francisco Chronicle, on the cover of SOMM Journal and most recently by Wine Enthusiast who named her a Wine Star nominee for ‘Sommelier of the Year.’ Today, Amanda is widely considered an expert in Napa Valley wine and regularly sought after for media appearances and speaking engagements including the Aspen Food & Wine Classic and Premiere Napa Valley. A Napa Valley resident, Amanda can be found creating daily content for her popular TikTok, Instagram, and YouTube channels – SommVivant – as well as hosting the Wine Access Unfiltered Podcast. Connect: Instagram: @sommvivant Facebook: www.facebook.com/amccrossin Twitter: @sommvivant LinkedIn: www.linkedin.com/in/amanda-mccrossin-0099684/ More about today’s moderator Ilaria Felluga was born in Udine in 1995 and represents the sixth generation of a long winemaking dynasty, founded in the latter part of the 1800s in Isola d’Istria and then moved to Friuli Venezia Giulia. Ilaria graduated form the prestigious University of Viticulture and Enology in Udine. Today, following in the footsteps of her grandfather Marco and father Roberto, she leads the prestigious Marco Felluga – Russiz Superiore wine estates. Connect: Instagram: @ilariafelluga _______________________________ Let's keep in touch! Follow us on our social media channels: Instagram www.instagram.com/italianwinepodcast/ Facebook www.facebook.com/ItalianWinePodcast Twitter www.twitter.com/itawinepodcast Tiktok www.tiktok.com/@mammajumboshrimp LinkedIn www.linkedin.com/company/italianwinepodcast If you feel like helping us, donate here www.italianwinepodcast.com/donate-to-show/ Until next time, Cin Cin! Thanks for tuning in! Listen to more stories from the Italian Wine Community here on Italian Wine Podcast!

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Ep. 10 Monty Waldin interviews Meri Tessari of the Suavia Winery in Soave | Discover Italian Regions: Veneto

Ep. 10 Monty Waldin interviews Meri Tessari of the Suavia Winery in Soave | Discover Italian Regions: Veneto

In this podcast, Monty Waldin meets Meri Tessari of the Suavia Winery in Soave. Meri tells Monty that she works in the family winery with her two sisters. Her winery works with locally-grown grapes such as Garganega and Trebbiano di soave and their aim is to transmit the unique identity of the Soave Classico territory. Italian Wine Podcast hosted by wine writer Monty Waldin explores family histories, wine-making traditions, and personal stories of renowned producers of Italian wine.

7 Maalis 201710min

Ep. 6 Monty Waldin interviews Virginie Saverys of Avignonesi Winery | Discover Italian Regions: Tuscany / Toscana

Ep. 6 Monty Waldin interviews Virginie Saverys of Avignonesi Winery | Discover Italian Regions: Tuscany / Toscana

In this episode Monty Waldin interviews Virginie Saverys of the Avignonesi Winery in Montepulciano, Tuscany, one of the producers who revolutionized biodynamic wine. Virginie talks about her commitment to work towards a copper-free and sulfur-free vineyard. She tells Monty that she loves cooking spicy food with the chilis she grows in her vegetable garden. Join Monty Waldin and his guests for another festive “cin cin” with Italian Wine People!

7 Maalis 201712min

Ep. 11 Monty Waldin interviews Lamberto Frescobaldi of the Frescobaldi Wineries | Discover Italian Regions: Tuscany / Toscana

Ep. 11 Monty Waldin interviews Lamberto Frescobaldi of the Frescobaldi Wineries | Discover Italian Regions: Tuscany / Toscana

In this podcast, Monty Waldin interviews Lamberto Frescobaldi, whose family wine-making tradition in the Frescobaldi Wineries dates back to the fourteenth century. “All Number one wines in the world are able to capture the spirit of the soil, of the place, of the people and put them in a glass” explains Lamberto. He talks to Monty about his childhood growing up in the Nipozzano estate in contact with nature and about his recent project of setting up a vineyard on the prison island of Gorgona. On the island, prisoners work with enologists and agronomists of the Frescobaldi estates to produce wine and to learn new skills, with the aim of facilitating their reintegration into society at the end of their detention. Tune in to Italian Wine Podcast with Monty Waldin to meet the Italian Wine People!

7 Maalis 201721min

Ep. 5 Monty Waldin interviews Chiara Lungarotti of the Lungarotti Winery | Discover Italian Regions: Umbria

Ep. 5 Monty Waldin interviews Chiara Lungarotti of the Lungarotti Winery | Discover Italian Regions: Umbria

In this episode, Chiara Lungarotti from the Giorgio Lungarotti Winery in Torgiano tells Monty about the beautiful Umbrian landscape, and the way its climate brings about the unique flavors of their wine, Rubesco, a blend of Sangiovese (90%) and Colorino (10%). She also talks about their world-renowned wine museum ‘MUVIT’ whose collections explore the links between wine and the Mediterranean civilizations. Tune in to Italian Wine Podcast with Monty Waldin to discover the uniqueness of the Italian wine making tradition!

5 Maalis 20178min

Ep. 4 Monty Waldin interviews Giuseppe Tasca d'Almerita of Tasca d'Almerita Winery | Discover Italian Regions: Sicily / Sicilia

Ep. 4 Monty Waldin interviews Giuseppe Tasca d'Almerita of Tasca d'Almerita Winery | Discover Italian Regions: Sicily / Sicilia

“Sicily is a place with a very deep culture, very deep roots that we can match all together and make a fantastic place for visitors from all over the world,” tells Giuseppe Tasca d’Almerita in this fourth episode of Italian Wine Podcast. Monty Waldin chats to Giuseppe Tasca d’Almerita about his love for Sicily and for aged white wines, and about his admiration for the young generations working in agriculture and viticulture. Join us for a cin cin with another key protagonists of the Italian wine-making tradition.

4 Maalis 20179min

Ep. 3 Monty Waldin interviews Federica Mascheroni Stianti from Castello di Volpaia | Discover Italian Regions: Tuscany / Toscana

Ep. 3 Monty Waldin interviews Federica Mascheroni Stianti from Castello di Volpaia | Discover Italian Regions: Tuscany / Toscana

In the third episode of Italian Wine Podcast, Monty Waldin interviews Federica Mascheroni Stianti from Castello di Volpaia in Chianti Classico. Federica tells Monty how her parents built Volpaia and about her previous career as a painting restorer. She talks about their production of aromatic vinegars and her passion for sports in contact with nature. Italian Wine Podcast, hosted by wine writer Monty Waldin, explores family histories, wine-making traditions, and personal stories of renowned producers of Italian wine.

3 Maalis 201713min

Ep. 2 Monty Waldin interviews Francesco Marone Cinzano of Col d'Orcia Winery in Montalcino | Discover Italian Regions: Tuscany / Toscana

Ep. 2 Monty Waldin interviews Francesco Marone Cinzano of Col d'Orcia Winery in Montalcino | Discover Italian Regions: Tuscany / Toscana

In the second episode of Italian Wine Podcast, Francesco Marone Cinzano of Col d’Orcia in Montalcino discusses historic wines such as the ‘Moscadello di Montalcino’, his development of Montalcino as a sustainable ‘bio-distretto’, and his commitment to handing over the land to the next generations in the best possible conditions. Italian Wine Podcast is a new podcast project hosted by wine writer Monty Waldin who explores family histories, wine-making traditions, and personal anecdotes of renowned producers of Italian wine.

2 Maalis 201710min

Ep. 1 Monty Waldin interviews Elisabetta Gnudi Angelini of Altesino Winery | Discover Italian Regions: Tuscany / Toscana

Ep. 1 Monty Waldin interviews Elisabetta Gnudi Angelini of Altesino Winery | Discover Italian Regions: Tuscany / Toscana

In Italian Wine Podcast, wine writer Monty Waldin explores family histories, wine-making traditions, and personal stories of renowned producers of Italian wine. In the first episode, Elisabetta Gnudi Angelini — owner of the Altesino, Borgo Scopeto, Caparzo, Doga della Clavole wineries — tells Monty about her commitment to sustainability and energy-efficient production, and of her love for tortellini.

1 Maalis 201712min

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