Ep. 1608 E-Commerce And Trade Communication In The US  | wine2wine Business Forum 2022

Ep. 1608 E-Commerce And Trade Communication In The US | wine2wine Business Forum 2022

Welcome to Episode 1608, E-Commerce and Trade Communication in the US – How to Break Through With Your Brand In A Post-Covid World with Michael Preis and Vito Palumbo. This is the wine2wine Business Forum 2022 Series. The sessions are recorded and uploaded on Italian Wine Podcast. wine2wine Business Forum is an international wine business event, held annually in Verona, Italy since 2014. The event is a key reference point for wine producers and a diverse variety of wine professionals gather to develop and expand their wine business worldwide. Abstract: The global wine industry turned upside down in March of 2020 and the ensuing 30 months have been highly dynamic whirlwind of shifting consumer behaviors and trends in the US. E-Commerce became an overnight lifeline for many Domestic and International wineries and has remained a powerful tool in helping to tell brand stories directly to consumers in the highly complex 3 tier environment. What are some of the most impactful websites, technologies and platforms that emerged during this time period. And now that the world has largely returned to “normal”, how to do we re-engage with key trade partners in the On / Off-Trade / E-Commerce channels to help get our brands through to consumers? More about today’s speaker: Michael Preis is a 20+ year executive with Taub Family Companies, a leading US based importer of wines and spirits. He has held a variety of roles including Marketing, Portfolio Development and most recently Sales leading the company’s E-Commerce and Sales Innovation division where he has overseen relationships with key customers including Wine.com who named Taub Family Companies its 2020 Supplier of the Year. He has been a leading proponent of Consortium Trade Marketing efforts helping groups including Sicilia DOC, Prosecco DOC, Wines of Chile, Wines of Argentina and Vinho Verde DOC engage with key retailers and restaurant groups to share their program efforts with US consumers. Connect: Instagram: @vinoguy579 Facebook: www.facebook.com/michael.preis.94 Linkedin: www.linkedin.com/in/michael-preis-32b9143/ More about today’s moderator: A native Apulian with a passion for spreading the gospel of his native soil, Vito Palumbo is the embodiment of Italy’s blossoming wine region of Puglia. Sunny, breezy, sleek and soulful: all words describing both the man and the place. With his finger on the pulse of what is making Apulia a burgeoning wine travel destination, Vito is well connected to the art, music, literature and trending cultural vibrancy that is leading Apulia, with Tormaresca at the forefront, to become Italy’s next top wine region. Vito Palumbo is one of the CEO of Tormaresca. His responsibilities include directing the sales and marketing strategy of the company. A former KPMG accountant and renewable energy consultant, Vito entered his family business (his father Giuseppe is the President of Tormaresca) of the Antinori-owned estate in 2010. In addition to running the wine sales strategy for Europe and North America, Vito oversees production, packaging creative (he implemented the colorful, edgy label design by artist Valeria Petrone on Tormaresca’s popular Calafuria Rosato), and the opening of the proprietary restaurant “Tormaresca Vino e Cucina” in Milan. Connect: Instagram: @svitozz Facebook: www.facebook.com/vito.palumbo.7543 LinkedIn: www.linkedin.com/in/vito-palumbo-6929726/ _______________________________ Let's keep in touch! Follow us on our social media channels: Instagram www.instagram.com/italianwinepodcast/ Facebook www.facebook.com/ItalianWinePodcast Twitter www.twitter.com/itawinepodcast Tiktok www.tiktok.com/@mammajumboshrimp LinkedIn www.linkedin.com/company/italianwinepodcast If you feel like helping us, donate here www.italianwinepodcast.com/donate-to-show/ Until next time, Cin Cin!

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Ep. 14 Monty Waldin interviews Renzo Rosso of Diesel Farm | Discover Italian Regions: Veneto

Ep. 14 Monty Waldin interviews Renzo Rosso of Diesel Farm | Discover Italian Regions: Veneto

Fashion entrepreneur Renzo Rosso, generally known for being the “denim genius” who founded Diesel Jeans and a number of global fashion and lifestyle brands, is also a passionate wine producer. His Diesel Farm features over 100 hectares on the Marostica hills and grows Chardonnay, Merlot, Cabernet Sauvignon, and Pinot Nero. In the interview Rosso speaks about his humble beginnings, growing up on a farm and helping his father with the land and the animals. Join us for another Cin Cin with Italian Wine People!

5 Huhti 201713min

Ep. 12 Monty Waldin interviews Alessio Planeta of Planeta Winery | Discover Italian Regions: Sicily / Sicilia

Ep. 12 Monty Waldin interviews Alessio Planeta of Planeta Winery | Discover Italian Regions: Sicily / Sicilia

In this podcast Alessio Planeta of the Planeta Wineries talks to Monty Waldin about the history of his family wineries, five estates in beautiful spots around Sicily. Alessio tells Monty about his love for Sicily which he deems “the heart of the Mediterranean” not only for its wines but also for its food. He also tells Monty that “one of the greatest pleasures of life is to drink wine while you cook.” Join Monty Waldin on Italian Wine Podcast and stay tuned more “cin cin” with Italian Wine People, forthcoming after Vinitaly 2017.

8 Maalis 201710min

Ep. 13 Monty Waldin interviews Francesco Zonin of the Zonin Family Winery | Discover Italian Regions: Veneto

Ep. 13 Monty Waldin interviews Francesco Zonin of the Zonin Family Winery | Discover Italian Regions: Veneto

In this episode, Francesco Zonin of the Zonin Family Winery talks to Monty Waldin about the challenge to communicate the uniqueness of Italian wine, since Italy has a huge grape biodiversity. Francesco also talks about the Italian wine culture and how wine is synonymous with community: in Italy people “live wine” with family and friends. Italian Wine Podcast, hosted by wine writer Monty Waldin, explores family histories, wine-making traditions, and personal stories of renowned producers of Italian wine.

7 Maalis 201716min

Ep. 7 Monty Waldin interviews Maria Sabrina Tedeschi of Cantine Tedeschi | Discover Italian Regions: Veneto

Ep. 7 Monty Waldin interviews Maria Sabrina Tedeschi of Cantine Tedeschi | Discover Italian Regions: Veneto

In this episode of Italian Wine Podcast, Maria Sabrina Tedeschi from Cantine Tedeschi in Valpolicella tells Monty Waldin about her commitment to protect what the past generations did for Valpolicella and her willingness to improve both the quality and the image of the land. She also tells Monty about her love for Burgundy wines and the Burgundy region where she spent 6 months in an Erasmus exchange. According to Maria Sabrina, Burgundy wines share a similar elegance to Valpolicella wines. Join Monty Waldin on Italian Wine Podcast for exciting conversations about Italian wine.

7 Maalis 20178min

Ep. 9 Monty Waldin interviews Giuseppe Mazzocolin of Felsina Berardenga Winery in Chianti Classico | Discover Italian Regions: Tuscany / Toscana

Ep. 9 Monty Waldin interviews Giuseppe Mazzocolin of Felsina Berardenga Winery in Chianti Classico | Discover Italian Regions: Tuscany / Toscana

In this episode, Giuseppe Mazzocolin from the Fèlsina Berardenga Winery in Chianti Classico tells Monty Waldin that he started to learn about wine “in the family of our farmers, in the osteria, in the trattoria, when wine was something in-between, a connection.” Giuseppe tells Monty that wine-making is also an important expression of man’s deep connection with the natural world. “When I see Siena from our vineyard it is a great way to understand that we are connected with the natural world.” Giuseppe talks about his former career as a literature teacher and how his career path changed when he fell in love with his wife Gloria Poggiali and with Sangiovese. Tune in to Italian Wine Podcast for a “cin cin” with Italian Wine People.

7 Maalis 201710min

Ep. 8 Monty Waldin interviews Emilia Nardi of Tenute Silvio Nardi | Discover Italian Regions: Tuscany / Toscana

Ep. 8 Monty Waldin interviews Emilia Nardi of Tenute Silvio Nardi | Discover Italian Regions: Tuscany / Toscana

In this podcast Emilia Nardi from the Brunello di Montalcino family estate called Tenute Silvio Nardi talks to Monty Waldin about the challenges women face in the wine business. As she explains in the interview, her experience has been rewarding and one where she received help and solidarity from other women. Emilia speaks of the rhythms of wine-making and the need for patience and respect in order to understand what nature offers. She considers herself “a country woman,” who loves cooking and sharing her cooking with friends. Tune in to Italian Wine Podcast with Monty Waldin to discover the uniqueness of the Italian wine-making traditio

7 Maalis 20177min

Ep. 10 Monty Waldin interviews Meri Tessari of the Suavia Winery in Soave | Discover Italian Regions: Veneto

Ep. 10 Monty Waldin interviews Meri Tessari of the Suavia Winery in Soave | Discover Italian Regions: Veneto

In this podcast, Monty Waldin meets Meri Tessari of the Suavia Winery in Soave. Meri tells Monty that she works in the family winery with her two sisters. Her winery works with locally-grown grapes such as Garganega and Trebbiano di soave and their aim is to transmit the unique identity of the Soave Classico territory. Italian Wine Podcast hosted by wine writer Monty Waldin explores family histories, wine-making traditions, and personal stories of renowned producers of Italian wine.

7 Maalis 201710min

Ep. 6 Monty Waldin interviews Virginie Saverys of Avignonesi Winery | Discover Italian Regions: Tuscany / Toscana

Ep. 6 Monty Waldin interviews Virginie Saverys of Avignonesi Winery | Discover Italian Regions: Tuscany / Toscana

In this episode Monty Waldin interviews Virginie Saverys of the Avignonesi Winery in Montepulciano, Tuscany, one of the producers who revolutionized biodynamic wine. Virginie talks about her commitment to work towards a copper-free and sulfur-free vineyard. She tells Monty that she loves cooking spicy food with the chilis she grows in her vegetable garden. Join Monty Waldin and his guests for another festive “cin cin” with Italian Wine People!

7 Maalis 201712min

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