Ep. 2015 Potential for Direct to Consumer business development, and growth | wine2wine Business Forum 2023
Italian Wine Podcast18 Heinä 2024

Ep. 2015 Potential for Direct to Consumer business development, and growth | wine2wine Business Forum 2023

Welcome to Episode 2015, where we present the session recordings from the wine2wine Business Forum 2023. In today's episode, we delve into- Potential for Direct to Consumer business development, and growth within Italian wine regions with Barbara and Daniel Fitzgerald Italian Wine Podcast is proud to be a media partner of wine2wine Business Forum and we are pleased to present this series of market focus sessions, recorded during the Forum held in Verona in November 2023. wine2wine Business Forum is an international wine business event, held annually in Verona, Italy since 2014. The event is a key annual reference point for wine producers and wine professionals from around the world, providing an opportunity to network, develop and expand their wine business worldwide. About the session: This session will present the concept of the Direct-to-Consumer business model as it relates to the wine industry, highlighting its importance in wine sales in the United States. It will identify the different sectors of D2C and present the main advantages of the D2C channel. The speaker will use 1) hard data from the last 30 years in California and the United States to demonstrate remarkable growth and success, 2) consumer data to illustrate trends in consumer evolution and what drives them, and 3) Current tourism statistics and demographics to support the potential of the D2C model for wine in Italy. The session will also provide practical insights and strategies for implementing successful D2C activities in the wine sector of our peninsula. Find more about wine2wine Business Forum: https://wine2wine.net/ _______________________________ Let's keep in touch! Follow Italian Wine Podcast on our social media channels: Instagram www.instagram.com/italianwinepodcast/ Facebook www.facebook.com/ItalianWinePodcast Twitter www.twitter.com/itawinepodcast Tiktok www.tiktok.com/@mammajumboshrimp LinkedIn www.linkedin.com/company/italianwinepodcast If you feel like helping us, donate here www.italianwinepodcast.com/donate-to-show/ Until next time, Cin Cin! Thanks for tuning in! Listen to more stories from the Italian Wine Community here on Italian Wine Podcast!

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Ep. 70 Monty Waldin interviews Valeria Quagiotto (Cantine VITEVIS) | Italian Wine Coops

Ep. 70 Monty Waldin interviews Valeria Quagiotto (Cantine VITEVIS) | Italian Wine Coops

In this episode Monty Waldin meets Valeria Quagiotto, Export Manager at Cantine VITEVIS in Veneto. Valeria tells Monty how Cantine VITEVIS was born in 2015 and how it brought together three wineries of the Vicenza province. Valeria and Monty talk about the presence of French grape varieties in the area. They also discuss indigenous varieties such as Garganega and the uniqueness of some of the vineyard soils such as Gambellara’s basaltic soil. -- [This podcast has been recorded during “Vi.Vite – Vino di Vite Cooperative” an event organized by the Alleanza delle Cooperative Italiane (Alliance of Italian Coops). This episode has been brought to you by Vinitaly 2018, taking place in Verona from April 15th to 18th. Vinitaly is the wine exhibition that helps you discover and get to know Italian wine and features over 4.200 wineries.]

9 Tammi 201811min

Ep. 69 Monty Waldin interviews Andrea Di Fabio (Cantina Tollo) | Italian Wine Coops

Ep. 69 Monty Waldin interviews Andrea Di Fabio (Cantina Tollo) | Italian Wine Coops

In this podcast Monty Waldin meets Andrea Di Fabio, Sales & Marketing Director at Cantina Tollo, another famous wine coop in the Abruzzo region. Monty and Andrea talk about native grape varieties which are typical of Abruzzo such as Montepulciano, Cococciola, and Passerina. Andrea also discuss the way Cantina Tollo fosters organic principles of viticulture with its associates. Tune in to discover the Abruzzo region and its wealth of wines and native grapes! --- [This podcast has been recorded during “Vi.Vite – Vino di Vite Cooperative” an event organized by the Alleanza delle Cooperative Italiane (Alliance of Italian Coops). This episode has been brought to you by Vinitaly 2018, taking place in Verona from April 15th to 18th. Vinitaly is the wine exhibition that helps you discover and get to know Italian wine and features over 4.200 wineries.]

8 Tammi 201817min

Ep. 68 Monty Waldin interviews Ermanno Murari (VCR Vivai Cooperativi Rauscedo) | Italian Wine Coops

Ep. 68 Monty Waldin interviews Ermanno Murari (VCR Vivai Cooperativi Rauscedo) | Italian Wine Coops

In this episode Monty Waldin meets Ermanno MuRari, agronomist at VCR Vivai Cooperativi Rauscedo, a grapevine nursery located in the Friuli region of Italy. Monty and Ermanno converse about climate change, disease-resistant grape varieties, and Ermanno’s passion for making Soave to share with his friends. Tune in if you are passionate about the science behind wine-growing or if you like Soave…or both! -- [This podcast has been recorded during “Vi.Vite – Vino di Vite Cooperative” an event organized by the Alleanza delle Cooperative Italiane (Alliance of Italian Coops). This episode has been brought to you by Vinitaly 2018, taking place in Verona from April 15th to 18th. Vinitaly is the wine exhibition that helps you discover and get to know Italian wine and features over 4.200 wineries.]

21 Joulu 201714min

Ep. 67 Monty Waldin interviews Marco Stenico (Terre d'Oltrepò) | Italian Wine Coops

Ep. 67 Monty Waldin interviews Marco Stenico (Terre d'Oltrepò) | Italian Wine Coops

In this episode Monty Waldin meets Marco Stenico, the Commercial Director at Terre d’Oltrepò. Marco talks about the area of the Oltrepò and the characteristics of the Croatina-based Bonarda wine. Marco discusses also a traditional wine and food local pairing: Bonarda and tortelloni al brasato. Marco also talks about pinot nero, and one of the Oltrepò signature wines very popular in the United States, the ‘Sangue di Giuda’. Tune in to discover another Italian wine personality and for a journey into the world of Italian wine coops! -- [This podcast has been recorded during “Vi.Vite – Vino di Vite Cooperative” an event organized by the Alleanza delle Cooperative Italiane (Alliance of Italian Coops). This episode has been brought to you by Vinitaly 2018, taking place in Verona from April 15th to 18th. Vinitaly is the wine exhibition that helps you discover and get to know Italian wine and features over 4.200 wineries.]

19 Joulu 20179min

Ep. 66 Monty Waldin interviews Wolfgang Raifer (Cantina di Soave) | Italian Wine Coops

Ep. 66 Monty Waldin interviews Wolfgang Raifer (Cantina di Soave) | Italian Wine Coops

In episode 66 Monty Waldin meets Wolfgang Raifer, who is the Vice Director for Cantina di Soave, one of the biggest coops in Italy and also one of the oldest denominations. Wolfgang, who is also an oenologist by training, talks about the difference of the Garganega grape that grows on different kinds of soils and about the human factor in supporting growers of the coop. Monty and Wolfgang further discuss the pergola system, the typical flavors in Soave wines, sustainability and some of Cantina di Soave’s top brands. -- [This podcast has been recorded during “Vi.Vite – Vino di Vite Cooperative” an event organized by the Alleanza delle Cooperative Italiane (Alliance of Italian Coops). This episode has been brought to you by Vinitaly 2018, taking place in Verona from April 15th to 18th. Vinitaly is the wine exhibition that helps you discover and get to know Italian wine and features over 4.200 wineries.]

18 Joulu 201715min

Ep. 65 Monty Waldin interviews Paolo Galassi (Terre Cevico) | Discover Italian Regions: Emilia-Romagna

Ep. 65 Monty Waldin interviews Paolo Galassi (Terre Cevico) | Discover Italian Regions: Emilia-Romagna

Episode 65 opens a series of interviews dedicated to wine coops in Italy. In this episode, Monty Waldin meets Paolo Galassi, CEO of Terre Cevico, the Cevico Group Consortium that includes “cooperative companies that have been active in wine-growing for over 60 years.” Monty and Paolo discuss the richness of Emilia Romagna in food and wine. They talks about Romagna’s native grape varieties such as Sangiovese and Trebbiano and the numerous projects the coops are undertaking in another beautiful Italian region. [This podcast has been recorded during Vi.Vite an event organized by the Alleanza delle Cooperative Italiane (Alliance of Italian Coops). This episode has been brought to you by Vinitaly 2018, taking place in Verona from April 15th to 18th. Vinitaly is the wine exhibition that helps you discover and get to know Italian wine and features over 4.200 wineries.]

13 Joulu 201712min

Ep. 156 Monty Waldin interviews Richard Kershaw MW (Kershaw Wines, South Africa) | Italian Wine Personalities

Ep. 156 Monty Waldin interviews Richard Kershaw MW (Kershaw Wines, South Africa) | Italian Wine Personalities

In this episode Monty Waldin interviews Richard Kershaw MW and owner of the Kershaw Wines in South Africa. Monty’s long time friend Richard talks about the possibility of planting Italian native grapes in South Africa, about the South African wine market at an international level, and the Master of Wine programme. Tune in to find out also which Italian wine Richard has in its cabinet!

26 Marras 201720min

Ep. 64 Monty Waldin interviews Francesco Zonin (Zonin 1821) | Discover Italian Regions: Veneto

Ep. 64 Monty Waldin interviews Francesco Zonin (Zonin 1821) | Discover Italian Regions: Veneto

In this podcast Monty Waldin meets Francesco Zonin (Zonin 1821) for an interesting discussion on marketing Italian wine and the different psychological perceptions of wine in different cultures. Fran-cesco talks about his father’s “wine” travels in the 70s in places like Australia, New Zealand, Chile, California, Brazil, Argentina, and his stop in Virginia where the family owns Barboursville Vineyards. Francesco talks about the complexities of marketing and communicating Italian wines in today’s rich landscape of social media and communication technologies.

16 Loka 201711min

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