Ep. 2052 Why you should clone your marketing manager | wine2wine Business Forum 2023

Ep. 2052 Why you should clone your marketing manager | wine2wine Business Forum 2023

Welcome to Episode 2052, where we present the session recordings from the wine2wine Business Forum 2023. In today's episode, we delve into- Why you should clone your marketing manager. Five actions to reorganize the department in the company with Michele Bertuzzo Italian Wine Podcast is proud to be a media partner of wine2wine Business Forum and we are pleased to present this series of market focus sessions, recorded during the Forum held in Verona in November 2023. wine2wine Business Forum is an international wine business event, held annually in Verona, Italy since 2014. The event is a key annual reference point for wine producers and wine professionals from around the world, providing an opportunity to network, develop and expand their wine business worldwide. About the session: Posting on social, maintaining press relations, organizing visits, updating the website, coordinating graphics. Caught up in a thousand commitments, the marketing manager often forgets the most important thing: having a strategic brand vision. In the last 15 years, communication - in general, not just wine communication - has experienced an explosion in the number of channels. Different social media have appeared (in the beginning it was Facebook…), blogs, portals, and platforms have proliferated. Youtubers and influencers have flourished. Guides, sommelier associations, competitions, and fairs have divided and multiplied. But the old media have not died out. On the contrary, they have been enhanced. Today, a journalist receives many more press releases and invitations to events than he did just five years ago. This whole rush has produced one result: there is no more time to think. There is no longer the energy to inject creativity into the work and differentiate one’s communication from that of competitors. To overcome the impasse, we have to go back to the fundamentals and start over: understand our brand positioning, define competitors, identify and know our audience. Only a good strategic foundation allows creativity to fly high and implement original, attractive, memorable, but always consistent actions. Even with small budgets. This session will examine how the marketing manager of a winery (large, medium, or small) can structure an original and effective strategy through five simple moves. Without resorting to cloning. Find more about wine2wine Business Forum: https://wine2wine.net/ _______________________________ Let's keep in touch! Follow Italian Wine Podcast on our social media channels: Instagram www.instagram.com/italianwinepodcast/ Facebook www.facebook.com/ItalianWinePodcast Twitter www.twitter.com/itawinepodcast Tiktok www.tiktok.com/@mammajumboshrimp LinkedIn www.linkedin.com/company/italianwinepodcast If you feel like helping us, donate here www.italianwinepodcast.com/donate-to-show/ Until next time, Cin Cin! Thanks for tuning in! Listen to more stories from the Italian Wine Community here on Italian Wine Podcast!

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Ep. 93 Monty Waldin interviews Enrico Drei Donà (Drei Donà Winery) | Discover Italian Regions: Emilia-Romagna

Ep. 93 Monty Waldin interviews Enrico Drei Donà (Drei Donà Winery) | Discover Italian Regions: Emilia-Romagna

In this episode Monty Waldin meets Enrico Drei Donà, owner of the Drei Donà winery in Emilia-Romagna. Enrico and Monty discuss the historic area where Sangiovese originated and the Predappio denomination. Enrico tells Monty all about his family history and the wines they produce. Tune in also to discover a typical native grape variety of the area, Uva Longanesi!

27 Maalis 201818min

Ep. 92 Monty Waldin interviews Jeffrey Porter (Batali & Bastianich Group) | Monty Waldin's Let's Talk Wine Biz

Ep. 92 Monty Waldin interviews Jeffrey Porter (Batali & Bastianich Group) | Monty Waldin's Let's Talk Wine Biz

In this episode Monty Waldin talks to Jeffrey Porter, Beverage Director at Batali & Bastianich Hospitality Group in New York. Jeffrey shares his exciting and multifaceted professional story in the beverage industry in the US, from his experience as a sommelier in restaurants in the Napa Valley, to winemaking in California, to his current experience—with an Italian twist!—with the Batali & Bastianich Hospitality Group in New York. Tune in to meet a knowledgeable, dedicated, and humble sommelier sharing his passion for wine!

26 Maalis 201817min

Ep. 91 Monty Waldin interviews Francesca Paladin (Casa Paladin) | Discover Italian Regions: Tuscany / Toscana

Ep. 91 Monty Waldin interviews Francesca Paladin (Casa Paladin) | Discover Italian Regions: Tuscany / Toscana

In this episode Monty Waldin meets Francesca Paladin (Casa Paladin Estates). Francesca talks about the family’s wineries located in multiple regions such as Tuscany (Chianti Classico), Lombardy (Franciacorta), and on the border between Veneto and Friuli-Venezia Giulia. Monty and Francesca discuss the Prosecco boom and the impact of climate change in the Franciacorta and Veneto areas. Francesca also gives the family recipe for the Agricanto liqueur, a sweet drink made from Raboso grape with almond and cherry juice. Tune in also to find out an Agricanto-based recipe for aperitivo! Cin cin with Italian Wine People!

20 Maalis 201811min

Ep. 90 Monty Waldin interviews Robert Joseph (Wine Writer & Consultant) | Monty Waldin's Let's Talk Wine Biz

Ep. 90 Monty Waldin interviews Robert Joseph (Wine Writer & Consultant) | Monty Waldin's Let's Talk Wine Biz

In this episode, Monty Waldin talks to Robert Joseph, wine writer, journalist, and consultant. Currently, Robert is also producing wine in the Languedoc region of France with two partners. He has recently completed a new book, The future of wine has changed (forthcoming in March/April 2018). In the podcast, Robert sketches the future of viticulture and wine making in the face of climate change. His future projections deal with the implementation of artifical intelligence in viticulture, the use of water for irrigation and more. Robert and Monty also discuss the idea of wine cooperatives. Step into possible futures in this episode of Italian Wine Podcast!

19 Maalis 201816min

Ep. 89 Monty Waldin interviews Denise Marrone (Agricola Gian Piero Marrone) | Discover Italian Regions: Piedmont / Piemonte

Ep. 89 Monty Waldin interviews Denise Marrone (Agricola Gian Piero Marrone) | Discover Italian Regions: Piedmont / Piemonte

In this episode Monty Waldin meets Denise Marrone at the Agricola Gian Piero Marrone in La Morra in the Langhe wine region in Piemonte. Denise together with Serena and Valentina are the three Marrone sisters who work in the family winery. Denise tells Monty all about her family history and her father Gian Piero’s pioneering work in the vineyard. She also talks about their signature Barolos, Barolo Bussia and Barolo Pichemej. Denise and Monty also discuss climate change and native grape varieties such as Favorita, Arneis, and Moscato.

13 Maalis 201812min

Ep. 88 Monty Waldin interviews Steve Raye (Bevology INC) | Monty Waldin's Let's Talk Wine Biz

Ep. 88 Monty Waldin interviews Steve Raye (Bevology INC) | Monty Waldin's Let's Talk Wine Biz

In this episode Monty Waldin talks to Steve Raye the owner of Bevology INC, a consulting company specializing in helping wine export brands penetrate the U.S. market. Steve and Monty discuss wine importing and distribution in the American market and the impact that Amazon’s purchase of Whole Foods will have on U.S. retail. Let’s get down to (wine) business in another episode of the Italian Wine Podcast “Let’s talk wine biz" series on air every Tuesday.

12 Maalis 201811min

Ep. 87 Monty Waldin interviews Antonio Michael Zaccheo (Carpineto Winery) | Discover Italian Regions: Tuscany / Toscana

Ep. 87 Monty Waldin interviews Antonio Michael Zaccheo (Carpineto Winery) | Discover Italian Regions: Tuscany / Toscana

In this episode Monty Waldin interviews Antonio Michael Zaccheo of Carpineto Wines in Tuscany. Monty’s guest talks about how Carpineto Wines came to be, that is, from the joint efforts of two families: the Zaccheo family from Puglia and the Sacchet family from Veneto. Carpineto’s founders came from opposite parts of Italy and met half-way in Tuscany, united by their love of Tuscany and Sangiovese. Antonio Michael Zaccheo talks about Tuscan wines, global markets, and… the ironic sobriquet “pulci in culo” for a local grape variety! Tune in to find out more!

6 Maalis 201813min

Ep. 86 Monty Waldin interviews Alison Napjus (Wine Spectator) | Monty Waldin's Let's Talk Wine Biz

Ep. 86 Monty Waldin interviews Alison Napjus (Wine Spectator) | Monty Waldin's Let's Talk Wine Biz

In episode 86 Monty Waldin meets Alison Napjus, Senior Editor at Wine Spectator, the leading American magazine about wine and wine culture. Alison is one of the experts at Wine Spectator who selects the 100 Italian wine producers for Vinitaly’s opening gala, OperaWine (goo.gl/jcB6eN). In this interview, Alison tells Monty about her career and daily work in the magazine, her personal connection with Italy and her passion for Italian wine. Alison explains Wine Spectator’s rigorous blind tasting methodology and talks about wine tasting and the future of wine journalism.

5 Maalis 201814min

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