Ep. 2052 Why you should clone your marketing manager | wine2wine Business Forum 2023

Ep. 2052 Why you should clone your marketing manager | wine2wine Business Forum 2023

Welcome to Episode 2052, where we present the session recordings from the wine2wine Business Forum 2023. In today's episode, we delve into- Why you should clone your marketing manager. Five actions to reorganize the department in the company with Michele Bertuzzo Italian Wine Podcast is proud to be a media partner of wine2wine Business Forum and we are pleased to present this series of market focus sessions, recorded during the Forum held in Verona in November 2023. wine2wine Business Forum is an international wine business event, held annually in Verona, Italy since 2014. The event is a key annual reference point for wine producers and wine professionals from around the world, providing an opportunity to network, develop and expand their wine business worldwide. About the session: Posting on social, maintaining press relations, organizing visits, updating the website, coordinating graphics. Caught up in a thousand commitments, the marketing manager often forgets the most important thing: having a strategic brand vision. In the last 15 years, communication - in general, not just wine communication - has experienced an explosion in the number of channels. Different social media have appeared (in the beginning it was Facebook…), blogs, portals, and platforms have proliferated. Youtubers and influencers have flourished. Guides, sommelier associations, competitions, and fairs have divided and multiplied. But the old media have not died out. On the contrary, they have been enhanced. Today, a journalist receives many more press releases and invitations to events than he did just five years ago. This whole rush has produced one result: there is no more time to think. There is no longer the energy to inject creativity into the work and differentiate one’s communication from that of competitors. To overcome the impasse, we have to go back to the fundamentals and start over: understand our brand positioning, define competitors, identify and know our audience. Only a good strategic foundation allows creativity to fly high and implement original, attractive, memorable, but always consistent actions. Even with small budgets. This session will examine how the marketing manager of a winery (large, medium, or small) can structure an original and effective strategy through five simple moves. Without resorting to cloning. Find more about wine2wine Business Forum: https://wine2wine.net/ _______________________________ Let's keep in touch! Follow Italian Wine Podcast on our social media channels: Instagram www.instagram.com/italianwinepodcast/ Facebook www.facebook.com/ItalianWinePodcast Twitter www.twitter.com/itawinepodcast Tiktok www.tiktok.com/@mammajumboshrimp LinkedIn www.linkedin.com/company/italianwinepodcast If you feel like helping us, donate here www.italianwinepodcast.com/donate-to-show/ Until next time, Cin Cin! Thanks for tuning in! Listen to more stories from the Italian Wine Community here on Italian Wine Podcast!

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Ep. 31 Monty Waldin interviews Bibi Graetz of Bibi Graetz Winery | Discover Italian Regions: Tuscany / Toscana

Ep. 31 Monty Waldin interviews Bibi Graetz of Bibi Graetz Winery | Discover Italian Regions: Tuscany / Toscana

In this episode Monty Waldin takes us on another journey to Tuscany and talks to Bibi Graetz of Bibi Graetz Winery in Fiesole. In the interview Bibi defines himself as an Impressionist of wine-making and presents his signature wine Testamatta. Join Monty for a Cin Cin with another charismatic Italian Wine personality!

6 Kesä 201712min

Ep. 30 Monty Waldin interviews Edoardo Falvo of Masseria Li Veli | Discover Italian Regions: Puglia/Apulia

Ep. 30 Monty Waldin interviews Edoardo Falvo of Masseria Li Veli | Discover Italian Regions: Puglia/Apulia

In this episode Monty Waldin takes us to Puglia to meet Edoardo Falvo, who introduces his winery, Masseria Li Veli. Edoardo, who is originally from Tuscany, tells Monty of his move to Puglia and his discovery of local indigenous grape varieties such as Susumaniello and Verdicchio. Listen to another great story about Italian wine-making and discover the heel of Italy between the Adriatic and the Ionian Sea.

5 Kesä 201710min

Ep. 29 Monty Waldin interviews Thomas Bar of Antico Podere Gagliole | Discover Italian Regions: Tuscany / Toscana

Ep. 29 Monty Waldin interviews Thomas Bar of Antico Podere Gagliole | Discover Italian Regions: Tuscany / Toscana

In this episode Monty Waldin talks to Thomas Bar, the owner of Antico Podere Gagliole, a winery in Castellina in Chianti. Thomas Bar describes the Tuscan landscape of his winery, with dried stone walls. Thomas also reveals a favorite home recipe to accompany a bottle of his Chianti Classico. Join us for another Cin Cin with Italian Wine People!

30 Touko 20176min

Ep. 28 Monty Waldin interviews Elena Pantaleoni of La Stoppa Winery | Discover Italian Regions: Emilia-Romagna

Ep. 28 Monty Waldin interviews Elena Pantaleoni of La Stoppa Winery | Discover Italian Regions: Emilia-Romagna

In this episode Monty Waldin meets Elena Pantaleoni of La Stoppa Winery near Piacenza in Emilia Romagna. Elena tells Monty about her family history and her forays in the wine world in the 1990s. Elena also discusses La Stoppa’s commitment to indigenous grape varietals and to sustainable viticulture.

29 Touko 201710min

Ep. 27 Monty Waldin interviews Andrea Pieropan of Pieropan Winery | Discover Italian Regions: Veneto

Ep. 27 Monty Waldin interviews Andrea Pieropan of Pieropan Winery | Discover Italian Regions: Veneto

Join us for another exciting wine story from one of Italy’s more well-known wine regions. Monty Waldin chats to Andrea Pieropan of Pieropan winery in Soave, Veneto. According to Andrea “wine is emotion.” Andrea tells Monty all about his family history, the innovation and integrity in wine-making brought about by his father Nino and the challenges in producing Soave.

23 Touko 201712min

Ep. 26 Monty Waldin interviews legendary wine expert Steven Spurrier | Italian Wine Personalities

Ep. 26 Monty Waldin interviews legendary wine expert Steven Spurrier | Italian Wine Personalities

“Wine-trade quintessential Englishman,” wine writer, and, recently also wine producer, Steven Spurrier reminisces about his initial forays in the wine-trade in London and Paris. In his account, Spurrier talks about the seminal blind competition “The Judgement of Paris” which he organized in 1976 and of his love for Italian wine and Italy. Join Monty Waldin in a friendly chat with a world-famous wine personality.

22 Touko 201716min

Ep. 25 Monty Waldin interviews Valentina Argiolas of Argiolas Winery | Discover Italian Regions: Sardinia / Sardegna

Ep. 25 Monty Waldin interviews Valentina Argiolas of Argiolas Winery | Discover Italian Regions: Sardinia / Sardegna

This Italian Wine Podcast journey today takes us to the beautiful island of Sardinia with Argiolas winery. Monty Waldin chats to Valentina Argiolas who helps listeners discover Sardinian grape varieties and the typical wine and food culture of the island. Sardinia is also the region which boasts the greatest number of centenarians alive. Sip some excellent Sardinian wine with Monty to learn how to drink from the fountain of youth!

17 Touko 20177min

Ep. 24 Monty Waldin interviews JC Viens (VIA Ambassador & Editor at Spirito diVino Asia) | Education meets Business

Ep. 24 Monty Waldin interviews JC Viens (VIA Ambassador & Editor at Spirito diVino Asia) | Education meets Business

In this podcast, Monty Waldin meets JC Viens, editor of the magazine Spirito diVino Asia and Vinitaly International Academy Ambassador. Monty and JC talk about the perception of Italy and of Italian wine in Asia. JC’s comments offer an interesting reflection about the potential of the Asian market for Italian wine producers.

15 Touko 201713min

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