Supply Chain Now19 Heinä 2024

The Buzz, Marketing Edition: Breaking Down Influencer Marketing, Prime Day, & Costco CX

The Buzz is Supply Chain Now’s regular Monday livestream, held at 12 noon ET each week. This show focuses on some of the leading stories from global supply chain and global business, always with special guests – the most important of which is the live audience!

In this week's episode of The Buzz, hosts Mary Kate Love and Katherine Hintz bring you the second marketing edition of The Buzz! Together they tackle top news by discussing:

The uptick in influencer and celebrity marketing
The impact of Amazon Prime Day on consumer shopping habits and supply chain, noting the potential strain on delivery and reverse logistics due to increased purchases and returns
Costco's decision to increase its membership fee due to inflation and rising supply chain costs, while maintaining a high customer retention rate
The importance of customer experience for customer retention
And so much more!

Additional Links & Resources:

Learn more about Supply Chain Now: https://supplychainnow.com

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Check out Supply Chain Now’s NEW Media Kit: https://bit.ly/3XH6OVk

WEBINAR- Taming Logistics Complexity: How Logistics Leaders Can Optimize Operations with Emerging Technology; https://bit.ly/3XBbf6y

WEBINAR- Protecting Value in the Supply Chain with Rebates: https://bit.ly/3WsJSKZ

This episode was hosted by Mary Kate Love and Katherine Hintz. For additional information, please visit our dedicated show page at: https://supplychainnow.com/buzz-marketing-edition-influencer-marketing-prime-day-costco-cx-1301

The content in this episode, including all audio, videos, visuals, and graphics, is the property of Supply Chain Now and is protected by copyright law. Unauthorized use, reproduction, distribution, modification, or re-uploading of this content in any form is strictly prohibited without explicit written permission from Supply Chain Now.

For licensing inquiries or permissions, please contact us at production@supplychainnow.com

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