023: Martha Hanlon: Authentic Marketing

Guest: Martha Hanlon

Guest Bio:

Martha Hanlon has reached that stage of her career where her ambitions for herself have given way to ambition for others, including . . . or especially . . . you. She brings decades of business development and leadership acceleration to Wide Awake Business and each of her clients. Martha excels at seeing and hearing what most businesses struggle to uncover--what truly motivates a leader to excel, a team to follow in harmony, and a customer to buy (or not). She's a thought-provoking expert who spots trends and breaks a lot of business "rules" to deliver fresh results. Her forward-thinking has led to numerous business development leverages that create an easier, simpler, and more profitable business . . . the fastest path to customers. Fun, engaging, and a bit irreverent, Martha is passionate about mentoring highly motivated business owners/leaders to grow their businesses and build a lasting legacy. Martha founded three marketing companies, after years of leading product management and marketing divisions in Corporate America. In Wide Awake Business she's worked with more than 6,102 companies from Fortune 100 to VC-backed start-ups to chiropractors down the street to accelerate their leadership acumen, build brands, create new services and generate customers. Martha has an MBA from The Wharton School, University of Pennsylvania, and a B.S. from Duquesne University. She is a sought-after writer, international speaker, facilitator, and trainer. She is the primary author of money-Making Marketing, the #1 Amazon International Best Seller, Rise Up, Leader: Lead Yourself. Lead Your Team, Lead Your Legacy, the #1 Amazon International Best Seller, Customertopia: How to Create and Easier, Simpler, More Profitable Business, and the #3 Amazon Marketing Best Seller, Customers Are the Answer to Everything. She currently sits on several Boards.

Guest Links:

martha@wideawakebusiness.com

302-212-2643 (office)

https://www.wideawakebusiness.com/

https://www.amazon.com/dp/B09TZ9WQ11

Books:

Rise Up, Leader: Lead Yourself

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