Thought Leader - David Barkoe on when does a company need a PR firm

Thought Leader - David Barkoe on when does a company need a PR firm

David Barkoe - For more than 25 years, David has been developing, managing, and executing successful PR campaigns for some of the world's leading brands and most promising start-ups. He founded Carve Communications in 2014 and is headquartered in South Florida, with team members located across the country in several major cities. Carve Communications is a PR agency that exists at the intersection of technological innovation and everyday life. Before founding Carve Communications, David led bwin.entertainment's launch of partypoker.com in New Jersey and ran a comprehensive thought leadership campaign for Mindtree, one of the world's leading IT services firms. Outline
  • Why do you do what you do?
  • When should a company recognize they need the help of a PR firm?
  • Is PR more integrated with the marketing strategy or is it separate and apart?
  • The difference between paid and earned media.
  • What's in dispute within the PR community?
  • David's hero and why he is a hero.

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Jaksot(100)

Steve Hearsum on his book, No Silver Bulllet: Bursting the bubble of the organizational quick fix

Steve Hearsum on his book, No Silver Bulllet: Bursting the bubble of the organizational quick fix

Steve Hearsum discussed the limitations of quick fixes and the importance of functional collaboration in a complex world. They also explored the link between anxiety and creativity, and the need for l...

18 Huhti 202410min

Thought Leader - Domenic Colasante on the real power of AI in marketing

Thought Leader - Domenic Colasante on the real power of AI in marketing

Domenic Colasante discussed the potential benefits and challenges of integrating artificial intelligence in marketing, emphasizing the importance of human expertise and the need for more personalized ...

16 Huhti 20249min

Thought Leader - David G. Ewing on Systematizing Customer Experience

Thought Leader - David G. Ewing on Systematizing Customer Experience

Summary David G. Ewing emphasized the importance of mapping individual customer journeys, utilizing a systematic approach encompassing systems, processes, culture, and incentives to deliver exceptiona...

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Thought Leader - Anton Skornyakov on waterfall and agile project management

Thought Leader - Anton Skornyakov on waterfall and agile project management

Summary Anton Skornyakov, the co-founder and managing director of Agile.Coach, discussed his role in coaching organizations and individuals on agile project management methodologies. He emphasized the...

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Thought Leader - Scott Tillema on applying crisis negotiations to business

Thought Leader - Scott Tillema on applying crisis negotiations to business

Scott Tillema discussed the importance of negotiation skills in various fields, particularly business, and how techniques used in crisis negotiations can be applied to business situations. Scott empha...

28 Maalis 202411min

Sage Partner - Kendyl Campbell on her podcast The Dirty Boots Show

Sage Partner - Kendyl Campbell on her podcast The Dirty Boots Show

Kendyl Campbell , a director of strategic partnerships, emphasized the importance of bridging the information gap between companies, field operations, and financials. She highlighted the potential for...

26 Maalis 202411min

Sage Partner - Gary Feldman on how AI will supercharge ERP

Sage Partner - Gary Feldman on how AI will supercharge ERP

In this episode Gary Feldman, CEO of I-Business Network and board member of 90 Minds, discusses his transition from helping companies to exploring the potential of AI in enhancing ERP systems. He shar...

21 Maalis 20249min

Sage Partner - Vik Pothnis on improvements in expense management

Sage Partner - Vik Pothnis on improvements in expense management

Vik Pothnis discussed the significance of partnerships and alliances at Fyle, where Vik serves as a leader. They also explored the difficulties in expense management, such as manual reconciliation of ...

20 Maalis 20248min

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