Thought Leader - Andrew Schulkind on the importance of aligning marketing and customer experience

Thought Leader - Andrew Schulkind on the importance of aligning marketing and customer experience

Andrew Schulkind leads Andigo, a website and content marketing agency that focuses on helping B2B clients generate audience engagement through solid information architecture, great user experience, and compelling content. And, a dash of common sense doesn't hurt, either. The Andigo team is experienced in working in a range of industries and is particularly passionate about working with mission-driven businesses. Andrew engages in a range of community volunteer work and is an avid guitar player, bread baker, and cyclist. He also loves collecting meaningless trivia and once broke INTO prison.

Summary

  • Introduction
  • Why it's important to align marketing with customer experience?
  • Sincerity and authenticity
  • Jargon in taglines
  • Be aspirational even if you think your audience doesn't know
  • Who is a hero and why are they a hero?
  • How to contact Andrew

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