Thought Leader - Apryl Syed on the use of personas in marketing

Thought Leader - Apryl Syed on the use of personas in marketing

Apryl discussed her experiences and strategies in marketing and customer relations. Apryl shared her career journey and her current focus on helping businesses grow. She also talked about the use of marketing personas, with Apryl emphasizing the importance of regularly updating and utilizing these personas to better understand and connect with customers.

With a diverse background spanning leadership roles at Sage, Blytheco, and Bloomreach, Apryl Syed has honed her expertise in driving success across technology, marketing, and sales domains. Now in her own consulting practice, her team specializes in landing page conversion optimization, driving revenue generation for businesses. From crafting compelling funnels to boosting sales and ensuring customer success, they help organizations create and execute winning strategies.

We will be offering a free landing page funnel review. You can select the landing page and book an appointment for a review. www.conversionsg.com/sage

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Jaksot(100)

Steve Hearsum on his book, No Silver Bulllet: Bursting the bubble of the organizational quick fix

Steve Hearsum on his book, No Silver Bulllet: Bursting the bubble of the organizational quick fix

Steve Hearsum discussed the limitations of quick fixes and the importance of functional collaboration in a complex world. They also explored the link between anxiety and creativity, and the need for l...

18 Huhti 202410min

Thought Leader - Domenic Colasante on the real power of AI in marketing

Thought Leader - Domenic Colasante on the real power of AI in marketing

Domenic Colasante discussed the potential benefits and challenges of integrating artificial intelligence in marketing, emphasizing the importance of human expertise and the need for more personalized ...

16 Huhti 20249min

Thought Leader - David G. Ewing on Systematizing Customer Experience

Thought Leader - David G. Ewing on Systematizing Customer Experience

Summary David G. Ewing emphasized the importance of mapping individual customer journeys, utilizing a systematic approach encompassing systems, processes, culture, and incentives to deliver exceptiona...

4 Huhti 202410min

Thought Leader - Anton Skornyakov on waterfall and agile project management

Thought Leader - Anton Skornyakov on waterfall and agile project management

Summary Anton Skornyakov, the co-founder and managing director of Agile.Coach, discussed his role in coaching organizations and individuals on agile project management methodologies. He emphasized the...

2 Huhti 202410min

Thought Leader - Scott Tillema on applying crisis negotiations to business

Thought Leader - Scott Tillema on applying crisis negotiations to business

Scott Tillema discussed the importance of negotiation skills in various fields, particularly business, and how techniques used in crisis negotiations can be applied to business situations. Scott empha...

28 Maalis 202411min

Sage Partner - Kendyl Campbell on her podcast The Dirty Boots Show

Sage Partner - Kendyl Campbell on her podcast The Dirty Boots Show

Kendyl Campbell , a director of strategic partnerships, emphasized the importance of bridging the information gap between companies, field operations, and financials. She highlighted the potential for...

26 Maalis 202411min

Sage Partner - Gary Feldman on how AI will supercharge ERP

Sage Partner - Gary Feldman on how AI will supercharge ERP

In this episode Gary Feldman, CEO of I-Business Network and board member of 90 Minds, discusses his transition from helping companies to exploring the potential of AI in enhancing ERP systems. He shar...

21 Maalis 20249min

Sage Partner - Vik Pothnis on improvements in expense management

Sage Partner - Vik Pothnis on improvements in expense management

Vik Pothnis discussed the significance of partnerships and alliances at Fyle, where Vik serves as a leader. They also explored the difficulties in expense management, such as manual reconciliation of ...

20 Maalis 20248min

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