The rise and fall of F45
The Briefing13 Maalis 2023

The rise and fall of F45

Founded by two Aussies, F45 was launched on the New York Stock Exchange back in 2021 and was immediately valued at $2 billion with endorsees among the biggest names in sport and entertainment. Less than two years later, it is a vastly different story. At least five F45 gyms across Victoria, Queensland and South Australia - which are individually owned but franchise operated - have entered liquidation in the past six months. So why has the shine gone off F45? And what does the future hold for what was once, one of the fastest-growing gym franchises in the world?

In today’s Briefing, we speak to Daniel Bova, who ran F45 gyms for 8 years, about the rise and fall of the Australian franchisor.

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