Episode 32 - Sash Fernando from Principle Design on why branding is so important for a hospitality establishment to grow in these times

Episode 32 - Sash Fernando from Principle Design on why branding is so important for a hospitality establishment to grow in these times

Episode 32 - Sash Fernando from Principle Design

In this episode of the Open Pantry Podcast I talk with the Sash Fernando founder of the prominent Melbourne creative studio, Principle Design.

Principle Design specialises in Design Strategy, Branding & Graphic Design to name but a few which allows us to have an in-depth discussion about the role that branding plays in any successful hospitality brand.


Sash and I discuss about many design components including why design is so important for a hospitality brand, how the elements of a hospitality brand are being used for so much more than a logo, and how his team is able to develop a clients idea into a sustainable brand with a vision for growth.


We especially touch on one of their newest projects, Chunky Town, and how he and his team were able to build it from ground up on just a product sample from an open-minded client.


With their experience working with such hospitality brands as Sushi Hub, Ika8 and Ms Collins, this is a powerful conversation in which both the experienced and non-experienced hospitality people will gain a lot from.


Please discover Principle Design here to see their great work-


http://principledesign.com.au/


https://www.instagram.com/principledesign/


As always please let me know your feedback


https://twitter.com/OpenPantryCo


https://www.instagram.com/open_pantry_consulting/

Jaksot(300)

Ep 292 - Evolving Menus and Heritage Cooking: Matteo Tine's Story

Ep 292 - Evolving Menus and Heritage Cooking: Matteo Tine's Story

In this episode of the Principle of Hospitality podcast, Renee Buckingham sits down with Matteo Tine, the executive chef of Orlo in Collingwood. Matteo shares stories from his rich culinary background...

17 Helmi 202552min

Ep 291 - Uncorking Opportunities: James Audas's Pursuit of Wine Excellence

Ep 291 - Uncorking Opportunities: James Audas's Pursuit of Wine Excellence

In this episode of the Principle of Hospitality podcast, Renee Buckingham sits down with James Audas, co-founder of Luna Wine Store, Bar Heather, Arc Wines, and Lo Fi Wines. James shares his journey f...

3 Helmi 20251h 10min

Ep 290 - Culinary Innovation in Bali: Adam McAsey’s Journey from Melbourne to Project Black

Ep 290 - Culinary Innovation in Bali: Adam McAsey’s Journey from Melbourne to Project Black

In this episode of the Principle of Hospitality podcast, host Renee Buckingham sits down with Adam McAsey, co-founder of Project Black, a cutting-edge hospitality brand in Bali. Known as the 'Snacklor...

20 Tammi 202551min

Ep 289 - Bridging Culinary Worlds: Michael Lambie's Impact from Michelin Stars to Modern Dining

Ep 289 - Bridging Culinary Worlds: Michael Lambie's Impact from Michelin Stars to Modern Dining

In this episode of the Principle of Hospitality podcast, Leon kennedy interviews legendary chef Michael Lambie, delving into his illustrious career from his early days in North London's Camden Town to...

22 Joulu 20241h 38min

Ep 288 - Michelin Stars and Beyond: Guillaume Zika's Path from Paris to Burleigh Pavilion

Ep 288 - Michelin Stars and Beyond: Guillaume Zika's Path from Paris to Burleigh Pavilion

In this episode of Principle of Hospitality, Renee Buckingham chats with Guillaume Zika, Executive Chef at Burleigh Pavilion, about his remarkable 20-year culinary journey. Trained in France, Guillaum...

9 Joulu 202450min

Ep 287 - From London to Melbourne: Chef Mark Hannell's Journey & The Magic of Connection

Ep 287 - From London to Melbourne: Chef Mark Hannell's Journey & The Magic of Connection

Leon Kennedy sits down with Mark Hannell, the chef and owner of Melbourne's latest hit, Reed House. In this episode, Mark reflects on his transformative journey in the hospitality industry, from his s...

25 Marras 20241h 37min

Ep 286 - Navigating Hospitality and Wine: Dan Sims on Experiences and Storytelling

Ep 286 - Navigating Hospitality and Wine: Dan Sims on Experiences and Storytelling

Renee Buckingham interviews Dan Sims, a seasoned veteran in the hospitality industry. Sims, CEO and founder of Revel Global and chair of Wine Victoria, shares his journey from starting in suburban caf...

11 Marras 202444min

Ep 285 - Beyond Plant-Based Plates: The Resilience & Revolution of Chef, Shannon Martinez

Ep 285 - Beyond Plant-Based Plates: The Resilience & Revolution of Chef, Shannon Martinez

Shannon Martinez may be an unlikely face of plant-based dining, but she’s unstoppable. With over 22 years in Melbourne kitchens, she's transforming the way the world sees plant-based food. As the owne...

28 Loka 202448min

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