Episode 32 - Sash Fernando from Principle Design on why branding is so important for a hospitality establishment to grow in these times

Episode 32 - Sash Fernando from Principle Design on why branding is so important for a hospitality establishment to grow in these times

Episode 32 - Sash Fernando from Principle Design

In this episode of the Open Pantry Podcast I talk with the Sash Fernando founder of the prominent Melbourne creative studio, Principle Design.

Principle Design specialises in Design Strategy, Branding & Graphic Design to name but a few which allows us to have an in-depth discussion about the role that branding plays in any successful hospitality brand.


Sash and I discuss about many design components including why design is so important for a hospitality brand, how the elements of a hospitality brand are being used for so much more than a logo, and how his team is able to develop a clients idea into a sustainable brand with a vision for growth.


We especially touch on one of their newest projects, Chunky Town, and how he and his team were able to build it from ground up on just a product sample from an open-minded client.


With their experience working with such hospitality brands as Sushi Hub, Ika8 and Ms Collins, this is a powerful conversation in which both the experienced and non-experienced hospitality people will gain a lot from.


Please discover Principle Design here to see their great work-


http://principledesign.com.au/


https://www.instagram.com/principledesign/


As always please let me know your feedback


https://twitter.com/OpenPantryCo


https://www.instagram.com/open_pantry_consulting/

Jaksot(300)

Ep 262 - Cooking with Heart - Matt Golinski's Journey to Gastronomic Excellence

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Ep 261 - From Melbourne to Global Cafes: Mario Minichilli's Prana Chai Adventure

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Ep 260 - From Italy to Australia: The Cheesemaking Odyssey of Giorgio Linguanti from That's Amore Cheese

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Ep 259 - Transforming the way hospitality businesses operate with Richard McLeod, CEO of Loaded

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Bonus Ep - Worksmith Community Talks - How Authentic is your venue's design and experience?

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Ep 258 - Navigating the Hospitality Terrain: Innovation, Customer Experience, and Legacy with Maria Tsihlakis.

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Ep 257 - Amplifying Filipino Flavours and Stories: A Journey into Cultural Culinary Fusion with Fides Mae Santos from The Entree. Pinays. and The Calamansi Story.

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Ep 256 - Charting a Sustainable Seafood Path and Influencing the Future of Culinary Arts with Umar Nguyen, the ‘Fish Girl’.

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