Product Marketing & the Importance of Pirate Metrics (with Abby Hehemann, Senior Product Marketing Manager @ GetResponse)

Product Marketing & the Importance of Pirate Metrics (with Abby Hehemann, Senior Product Marketing Manager @ GetResponse)

An interview with Abby Hehemann. Abby is Senior Product Marketing Manager for GetResponse, a full stack marketing platform. She's passionate about Product Management and Product-Led Growth, and using data to monitor and inform Product Marketing decisions. Abby is also a features speaker with Product-Led Growth Hub.

  • The role of Product Marketing and importance of getting close to the Product team
  • Pirate metrics (AARRR!) and how you can use them to monitor the health of your funnel
  • The concept of Product-Led Growth and how companies can take their first steps to being Product-Led
  • The importance of communication and collaboration between functions
  • How she got involved with Product-Led Growth hub and their future collaboration plans
  • Whether Product Marketing should report to the VP of Marketing or the VP of Product
  • Most importantly, whether you can get get good nachos in Poland

And much more!

Jaksot(269)

Tami Reiss' Hot Take - All Product Managers Are Leaders, Even If They Don't Think So (with Tami Reiss, Executive Coach & Corporate Trainer @ Leader Within)

Tami Reiss' Hot Take - All Product Managers Are Leaders, Even If They Don't Think So (with Tami Reiss, Executive Coach & Corporate Trainer @ Leader Within)

Tami Reiss (aka "Tami from Miami"!) is an executive leadership coach, corporate trainer and upcoming author of a children's product management book. Tami's hot take? That all product managers are lead...

29 Huhti 202522min

Alexander Murauski's Hot Take - The Language Your Product Speaks Is A Part of Your Product's Design (with Alexander Murauski, CEO @ Alconost)

Alexander Murauski's Hot Take - The Language Your Product Speaks Is A Part of Your Product's Design (with Alexander Murauski, CEO @ Alconost)

Alexandar Murauski is an expert in all things related to product localisation and the CEO of Alconost, a platform that aims to help product teams unlock global growth through AI-enhanced localisation....

18 Huhti 202526min

Andriy Burkov - The TRUTH About Large Language Models and Agentic AI (with Andriy Burkov, Author "The Hundred-Page Language Models Book")

Andriy Burkov - The TRUTH About Large Language Models and Agentic AI (with Andriy Burkov, Author "The Hundred-Page Language Models Book")

Andriy Burkov is a renowned machine learning expert and leader. He's also the author of (so far) three books on machine learning, including the recently-released "The Hundred-Page Language Models Book...

8 Huhti 20251h 24min

Sam Greenwood's Hot Take - We Need to Rethink Product Management in the Age of Societal Collapse (with Sam Greenwood, Emotional Resilience Coach for PMs)

Sam Greenwood's Hot Take - We Need to Rethink Product Management in the Age of Societal Collapse (with Sam Greenwood, Emotional Resilience Coach for PMs)

Sam Greenwood is an emotional resilience coach who works with product managers to help them survive at the intersection of emotional stress and product leadership. His goal is to help product managers...

1 Huhti 202523min

Olha Yohansen-Veselova's Hot Take - Product Managers Need To Become Growth Managers (with Olha Yohansen-Veselova, Product Growth and Optimization Advisor)

Olha Yohansen-Veselova's Hot Take - Product Managers Need To Become Growth Managers (with Olha Yohansen-Veselova, Product Growth and Optimization Advisor)

Olha Yohansen-Veselova is a product growth and product optimisation expert who has now gone solo and is helping companies with their onboarding. Olha is also a startup mentor and advisor, and is passi...

24 Maalis 202524min

Elena Verna - Solopreneurship, Memes & Getting Started with Product-Led Sales (with Elena Verna, B2B Growth Guru & Meme Queen)

Elena Verna - Solopreneurship, Memes & Getting Started with Product-Led Sales (with Elena Verna, B2B Growth Guru & Meme Queen)

About the Episode Elena Verna is a renowned growth consultant who has worked at and with a glittering array of well-known tech companies. She's a strong advocate of career optionality and solopreneurs...

3 Maalis 20251h 9min

Zoe Laycock's Hot Take - Product People Need To Take AI Ethics Seriously (with Zoe Laycock, Product Marketing Lead @ Diffblue)

Zoe Laycock's Hot Take - Product People Need To Take AI Ethics Seriously (with Zoe Laycock, Product Marketing Lead @ Diffblue)

Zoe Laycock is the Product Marketing Lead for Diffblue, an AI-powered testing platform, and is passionate about promoting and elevating the role of product marketing, as well as advocating for diversi...

24 Helmi 202529min

Myles Sutholt's Hot Take - Leaders Need to Get Better at Using Data for PM Performance Reviews (with Myles Sutholt, Head of Product @ Field Intelligence Inc)

Myles Sutholt's Hot Take - Leaders Need to Get Better at Using Data for PM Performance Reviews (with Myles Sutholt, Head of Product @ Field Intelligence Inc)

Myles Sutholt is a Germany-based product leader working for an Africa-based startup where he's helping to digitise the health supply chain across the continent, with a "laser focus" on creating user v...

11 Helmi 202520min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
psykopodiaa-podcast
rss-rahapodi
rss-sisalto-kuntoon
rss-rahamania
ostan-asuntoja-podcast
rahapuhetta
herrasmieshakkerit
sijoituspodi
rss-karon-grilli
leadcast
asuntoasiaa-paivakirjat
rss-lahtijat
rss-startup-ministerio
rss-paasipodi
rss-yrittajan-mindset
rss-draivi
pomojen-suusta
rss-valaistumisia-tyoelamasta