Building a Culture of Continuous Discovery (with Cindy Alvarez, Author "Lean Customer Development" & Director Customer Research @ GitHub)

Building a Culture of Continuous Discovery (with Cindy Alvarez, Author "Lean Customer Development" & Director Customer Research @ GitHub)

An interview with Cindy Alvarez. Cindy is Director of Customer Research at GitHub, the world's leading software development platform. Cindy has long experience in customer research with GitHub, Yammer, Microsoft and Kissmetrics. She also wrote the leading book on customer research, 2014's Lean Customer Development which aims to guide teams to build products their customers need.

We speak about a lot, including:

  • What it's like doing customer research with the world's largest community of software engineers
  • The importance of testing your customer interview questions and working out what does and doesn't work
  • The importance of empathy, keeping down-to-earth and being someone customers feel comfortable talking to
  • Whether a Bachelor's in Psychology helps her to play mind games with her subjects (mwahahaha)
  • Why she wrote the book, how she did it, and whether she's going to write another one
  • How to answer some of the common objections to customer interviews, and how ensure you can build a culture of speaking with customers directly
  • How to optimise for Continuous Discovery and ensure you get a flow of customer feedback and learning

And much more!

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Jordan Dalladay's Hot Take - We Should Build Roadmaps Of Risks, Not Features (with Jordan Dalladay, Product Consultant @ inherent ventures)

Jordan Dalladay's Hot Take - We Should Build Roadmaps Of Risks, Not Features (with Jordan Dalladay, Product Consultant @ inherent ventures)

Jordan Dalladay is a product strategist and leader who works with startup founders to help them turn ambitious ideas into market successes. He specializes in "dragging a vision kicking and screaming i...

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Chris Butler's Hot Take - Product Managers DON'T Need to be Technical (with Chris Butler, Staff Product Operations Manager @ GitHub)

Chris Butler's Hot Take - Product Managers DON'T Need to be Technical (with Chris Butler, Staff Product Operations Manager @ GitHub)

Chris Butler is a "Chaotic Good Product Manager" who has worked for companies like Microsoft, Google and Facebook. He's currently Staff Product Operations Manager at GitHub, and current running an onl...

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Jeremy Kirouac's Hot Take - Founders Need Product Management Training (with Jeremy Kirouac, Fractional Product Leader)

Jeremy Kirouac's Hot Take - Founders Need Product Management Training (with Jeremy Kirouac, Fractional Product Leader)

Jeremy Kirouac is a "Pan-Canadian" product leader and former startup founder who has thrown himself headlong into the world of fractional product leadership, as well as helping advise companies in all...

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Chris Locke's Hot Take - Product Leaders Need to Adopt a VC Mindset (with Chris Locke, CEO @ Aspire)

Chris Locke's Hot Take - Product Leaders Need to Adopt a VC Mindset (with Chris Locke, CEO @ Aspire)

Chris Locke is a long-time product leader who has taken his passion for educating product managers into his agency, Aspire, with which he aims to help product teams bridge the skills gap and equip the...

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Upping Your Odds of BEATING the LinkedIn Algorithm (with Ivana Todorovic, CEO @ AuthoredUp)

Upping Your Odds of BEATING the LinkedIn Algorithm (with Ivana Todorovic, CEO @ AuthoredUp)

Ivana Todorovic is the co-founder of AuthoredUp, the "Ultimate LinkedIn Content Creation & Analytics Tool", and wants to help YOU get better at standing out from the crowd and beating the LinkedIn alg...

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Jenny Wanger's Hot Take - Training Courses Are Useless If You Don't Engage Your Team Afterwards (with Jenny Wanger, Product Consultant & Coach)

Jenny Wanger's Hot Take - Training Courses Are Useless If You Don't Engage Your Team Afterwards (with Jenny Wanger, Product Consultant & Coach)

Jenny Wanger is a product consultant and coach who loves to educate PMs around the world and is doing just that with her product operations course on Reforge. Her hot take? Product leaders send their ...

7 Syys 202423min

Reinventing the Future of Customer Success with Human-First AI (with Nick Mehta, CEO @ Gainsight)

Reinventing the Future of Customer Success with Human-First AI (with Nick Mehta, CEO @ Gainsight)

Nick Mehta is the CEO of Gainsight, a leading customer and product experience platform that aims to be the operating system for your customer journeys. He's a passionate advocate for Customer Success ...

31 Elo 202457min

Rina Alexin's Hot Take - Our Stakeholders Are Just Doing Their Jobs & Product Managers Need To Understand Them Better (with Rina Alexin, CEO @ Productside)

Rina Alexin's Hot Take - Our Stakeholders Are Just Doing Their Jobs & Product Managers Need To Understand Them Better (with Rina Alexin, CEO @ Productside)

Rina Alexin is the CEO of Productside, a leading product training and consulting company (formerly known as The 280 Group). Rina is passionate about furthering the craft of product management around t...

23 Elo 202424min

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