Building Your Product Muscles & Developing Strong Product Teams (with Petra Wille, Product Coach and Author "Strong Product People")

Building Your Product Muscles & Developing Strong Product Teams (with Petra Wille, Product Coach and Author "Strong Product People")

An interview with Petra Wille. Petra is a Product Leadership Coach and author of the new book "Strong Product People - A Complete Guide to Developing Great Product Managers".

We speak about a lot, including:

  • How a desire to affect change at scale moved her away from individual coaching to coaching Product Leaders
  • How she happened upon Product Management by being the best communicator on the development team
  • How a desire for a practical Product Leadership playbook led her to write her own
  • The importance of setting expectations and making incremental progress and not always aiming for perfect
  • The challenges of selling good Product thinking to senior management and some approaches to do it
  • The challenge of getting good management experience and becoming a good people manager without focused coaching
  • Some of the challenges facing women Product Leaders and if it's getting better or worse
  • Whether it's necessary to have a background in development to be an effective PM, or if it's even desirable
  • When to stick at a Product job and try to make it better, and when it's time to leave
  • The importance of making time for people development amongst all of the urgent day-to-day work

And much more!

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Lloyed Lobo got his first understanding of the power of community when visiting his grandparents in the Mumbai slums, and watching people come together in his childhood during the Gulf War. He has sin...

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Harnessing Generative AI to Reimagine the Future of Product Management (with Shyvee Shi, Product Lead @ LinkedIn & Author "Reimagined: Building Products with Generative AI")

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Enabling Strategic Product Decisions through Product Operations and Portfolio Management (with Becky Flint, CEO of Dragonboat)

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Becky Flint started her career at Paypal and helped build out their portfolio management and product operations functions before product ops was a thing. She's since moved through a variety of startup...

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Nailing your Brand Marketing by Embracing your Zone of Genius (with Orly Zeewy, Brand Strategy Consultant & Author ”Ready, Launch, Brand”)

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Orly Zeewy is an experienced marketer who "makes the fuzzy clear". She's passionate about helping startup founders get their branding right, and enabling them to identify their own "zones of genius" w...

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Making Sure You Make an Impact through User Research (with Steve Portigal, User Research Consultant & Author ”Interviewing Users”)

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Steve Portigal is an experienced user researcher and author of two books, "Interviewing Users" and "Doorbells Danger, and Dead Batteries". Steve is a passionate advocate for the value of user research...

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Helping Superhero Startup Founders Stay Away from their Kryptonite (with Richard Blundell, Founder @ Vencha & Co-author ”The Go To Market Handbook for B2B SaaS Leaders”)

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Richard Blundell is a serial entrepreneur and startup advisor who helps B2B startups win by getting them uncomfortably narrow and solving critical problems. He also believes that startup founders are ...

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Making our Product Teams Stronger through Building Communities of Practice (with Petra Wille, Author ”Strong Product People” and ”Strong Product Communities”)

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Petra Wille is a product leadership coach and the author of "Strong Product People" and "Strong Product Communities". Petra is passionate about helping product teams excel and found that some of the b...

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April Dunford is a world-renowned expert in product positioning who wrote the bestselling "Obviously Awesome" to help us all nail our product positioning. She then realised that companies were having ...

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