Aligning your Positioning & the Myth of Product Market Fit (with April Dunford, Positioning Consultant & Author "Obviously Awesome")
One Knight in Product10 Maalis 2021

Aligning your Positioning & the Myth of Product Market Fit (with April Dunford, Positioning Consultant & Author "Obviously Awesome")

An interview with April Dunford. April is a Positioning Consultant and author of 2019's "Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It".

We speak about a lot, including:

  • The origin of "Obviously Awesome", why she self published and how publishers don't like "doing" books
  • How taking over a failing product and repositioning made it a success, and showed her the power of good positioning for the exact same product
  • How conferences and publishers reacted in horror at the concept of positioning content, and how it's swung back into fashion these days
  • The shocking story of what happened when she asked a real author for advice and what they said about her book
  • The problem with "fill in the blanks" positioning statements and why they won't help, and might harm
  • The importance of positioning against your actual competition and not just your direct competitors
  • Why Product Market Fit doesn't exist, isn't operationally useful, and is a VC pipe dream
  • The importance of creating a market point of view story to help land your positioning and drive alignment across the organisation
  • How you can use the POV story to help people buy your offering over that of your competitors

And much more!

Jaksot(270)

Building Great Companies through Community-Led Growth (with Lloyed Lobo, Author "From Grassroots to Greatness")

Building Great Companies through Community-Led Growth (with Lloyed Lobo, Author "From Grassroots to Greatness")

Lloyed Lobo got his first understanding of the power of community when visiting his grandparents in the Mumbai slums, and watching people come together in his childhood during the Gulf War. He has sin...

4 Helmi 202448min

Harnessing Generative AI to Reimagine the Future of Product Management (with Shyvee Shi, Product Lead @ LinkedIn & Author "Reimagined: Building Products with Generative AI")

Harnessing Generative AI to Reimagine the Future of Product Management (with Shyvee Shi, Product Lead @ LinkedIn & Author "Reimagined: Building Products with Generative AI")

Shyvee Shi is a Product Lead at LinkedIn, a community-builder, content creator and educator. She's been making waves through her online courses but she's now co-authored a book, "Reimagined: Building ...

28 Tammi 202443min

Enabling Strategic Product Decisions through Product Operations and Portfolio Management (with Becky Flint, CEO of Dragonboat)

Enabling Strategic Product Decisions through Product Operations and Portfolio Management (with Becky Flint, CEO of Dragonboat)

Becky Flint started her career at Paypal and helped build out their portfolio management and product operations functions before product ops was a thing. She's since moved through a variety of startup...

21 Tammi 202447min

Nailing your Brand Marketing by Embracing your Zone of Genius (with Orly Zeewy, Brand Strategy Consultant & Author ”Ready, Launch, Brand”)

Nailing your Brand Marketing by Embracing your Zone of Genius (with Orly Zeewy, Brand Strategy Consultant & Author ”Ready, Launch, Brand”)

Orly Zeewy is an experienced marketer who "makes the fuzzy clear". She's passionate about helping startup founders get their branding right, and enabling them to identify their own "zones of genius" w...

10 Joulu 202342min

Making Sure You Make an Impact through User Research (with Steve Portigal, User Research Consultant & Author ”Interviewing Users”)

Making Sure You Make an Impact through User Research (with Steve Portigal, User Research Consultant & Author ”Interviewing Users”)

Steve Portigal is an experienced user researcher and author of two books, "Interviewing Users" and "Doorbells Danger, and Dead Batteries". Steve is a passionate advocate for the value of user research...

2 Joulu 202345min

Helping Superhero Startup Founders Stay Away from their Kryptonite (with Richard Blundell, Founder @ Vencha & Co-author ”The Go To Market Handbook for B2B SaaS Leaders”)

Helping Superhero Startup Founders Stay Away from their Kryptonite (with Richard Blundell, Founder @ Vencha & Co-author ”The Go To Market Handbook for B2B SaaS Leaders”)

Richard Blundell is a serial entrepreneur and startup advisor who helps B2B startups win by getting them uncomfortably narrow and solving critical problems. He also believes that startup founders are ...

23 Marras 202351min

Making our Product Teams Stronger through Building Communities of Practice (with Petra Wille, Author ”Strong Product People” and ”Strong Product Communities”)

Making our Product Teams Stronger through Building Communities of Practice (with Petra Wille, Author ”Strong Product People” and ”Strong Product Communities”)

Petra Wille is a product leadership coach and the author of "Strong Product People" and "Strong Product Communities". Petra is passionate about helping product teams excel and found that some of the b...

16 Marras 202342min

Going Beyond the Dreaded Product Demo and Creating the Perfect Sales Pitch (with April Dunford, Author ”Obviously Awesome” and ”Sales Pitch”)

Going Beyond the Dreaded Product Demo and Creating the Perfect Sales Pitch (with April Dunford, Author ”Obviously Awesome” and ”Sales Pitch”)

April Dunford is a world-renowned expert in product positioning who wrote the bestselling "Obviously Awesome" to help us all nail our product positioning. She then realised that companies were having ...

7 Marras 202341min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
rss-rahapodi
psykopodiaa-podcast
hyva-paha-johtaminen
ostan-asuntoja-podcast
rss-rahamania
herrasmieshakkerit
rss-rentotapaus
rss-seuraava-potilas
rss-sami-miettinen-neuvottelija
rahapuhetta
kultaiset-hoitajat
rss-lahtijat
rss-startup-ministerio
rss-tarkeista-asioista-2
rss-lain-elamaa
rss-markkinointiradio
rss-sisalto-kuntoon
rss-asiakaskokemusklubi