One Knight in Product8 Kesä 2021

Reducing Waste by Only Spending Time on Really Good Ideas (with Julia Shalet, author "The Really Good Idea Test")

An interview with Julia Shalet. Julia is a product consultant who hates the idea of wasted effort and wants to make sure that we all spend our time building things that matter. To support this goal, she wrote "The Really Good Idea Test", an already award-winning practical playbook to help put your ideas to the test.

We talk about a lot, including:

Why she decided to write the Really Good Idea Test and some surprising early feedback from a young reviewer
How the book came together from her years of teaching and refining her message and approach
The importance of practical learning, and not just reading stuff out of a book
How the book's 7 steps help you validate your hypothesis and whether these steps are linear
How to sell the concept of product discovery and evidence-based decision making to possibly sceptical leadership
The importance of assessing your company's risk appetite, and how much evidence you need to proceed with confidence
How to avoid survivorship bias and step away from the cliche of the inspired founder who does it all from their gut
How to remove bias in hypothesis creation and to avoid reinforcing those biases with leading questions
The importance of getting buy in up front to ensure that your Really Good Idea is in line with strategy
How to handle side quests and rabbit holes when you find something unexpected that might be a better idea than your original idea

And much more!

Buy The Really Good Idea Test "Got an idea? Want an easy way to test, refine and validate your idea? Wondering whether it's worth investing your time, energy and money? Trying to work out your next step? Put it to The Really Good Idea Test!"

Visit the book website or check it out on Amazon or Goodreads.

Contact Julia

If you want to catch up with Julia, you can reach her on LinkedIn or her website productdoctor.co.uk

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(273)

Pavel Samsonov - AI Can Build the Solution... You Still Have to Design the Problem

On this episode, I speak to Pavel Samsonov, Principal UX Designer at Justworks and author of The Product Picnic newsletter. Pavel has spent his career working across UX, service design and product man...

25 Heinä 1h 9min

Be Kaler Pilgrim - Where Does Product Go Wrong in PE-Backed Firms?

On this episode, I speak to Be Kaler Pilgrim, founder of Smithfield Search and original founder of Futureheads Recruitment. Be has spent more than three decades helping organisations build technology ...

2 Heinä 57min

Petra Wille - Strong Product Leadership in the Age of AI

On this episode, I speak to the returning Petra Wille, product leadership coach, author of Strong Product People, and founder of the Product at Heart conference. Petra has spent years helping product ...

19 Touko 1h 5min

April Dunford - Obviously Awesome 2.0 : What's New With Product Positioning? (with April Dunford, Author “Obviously Awesome“ and “Sales Pitch“)

On this episode, I am joined for a third (and probably final!) time by April Dunford, renowned positioning expert and author of Obviously Awesome and Sales Pitch. We explore what's changed in her upda...

17 Huhti 1h 13min

The State of B2B Product Management (with me, Saeed Khan and guest host Janna Bastow)

On this episode, we try something a little different. ProdPad and Mind the Product co-founder Janna Bastow joins as guest host to interview me and Saeed Khan about our recently released research repor...

2 Huhti 1h 6min

CPO Stories: Nick Kenn - Winmau

On this episode, I speak with Nick Kenn, interim Chief Product Officer at Winmau, the world's leading darts brand. Nick's career spans companies such as Betfair and Redbubble, and he now operates in i...

26 Maalis 55min

Dan Olsen - Vibe Coding: The New Product Team Superpower? (with Dan Olsen, Product Management Trainer and Author “The Lean Product Playbook“)

In this episode, I speak with returning guest Dan Olsen, product management trainer, consultant, speaker, and author of The Lean Product Playbook. We go deep into the rise of "vibe coding" and what it...

5 Maalis 1h 8min

Hugo Alves - Let's Get Real About Synthetic Users (with Hugo Alves, Co-founder @ Synthetic Users)

On this episode, I speak to Hugo Alves, co-founder of Synthetic Users, about one of the most controversial topics in modern product development: using generative AI to simulate users for research and ...

21 Helmi 1h 4min