Understanding & Interrupting Cognitive Biases in Product Design (with David Dylan Thomas, Author ”Design for Cognitive Bias”)

Understanding & Interrupting Cognitive Biases in Product Design (with David Dylan Thomas, Author ”Design for Cognitive Bias”)

An interview with David Dylan Thomas. David is a product designer and self-taught expert in cognitive bias. He's now consulting with companies to help them make ethical product design decisions and is the author of "Design for Cognitive Bias", a book that aims to help us all understand the implicit biases that underpin our decision making when we design products.

We talk about a lot, including:

  • How he got into writing and consulting about cognitive biases in the first place, whether you need to go back to college to learn about this stuff and whether it's intimidating having your work reviewed by academic experts
  • Why we have cognitive biases, how our brains are constantly lying to us, and how we'd struggle to cope with having to make a trillion decisions a day without them
  • The importance of taking complicated scientific concepts back to a human level and making sure you can explain things like you would to a five-year-old
  • How cognitive biases can manifest themselves when we're designing products, the most common biases that we might come across, and why the framing bias is by far the most dangerous bias of all
  • Why it's sometimes important to insert speed bumps into our products rather than continuously trying to optimise for speedy decision making
  • Some of the ways to interrupt cognitive biases in product design, including the red team / blue team approach and the Black Mirror test
  • The importance of participatory design and giving the people most affected by bias the power to decide when something that affects them is actually ready to go

And much more!

Buy "Design For Cognitive Bias" "We humans are messy, illogical creatures who like to imagine we’re in control—but we blithely let our biases lead us astray. In Design for Cognitive Bias, David Dylan Thomas lays bare the irrational forces that shape our everyday decisions and, inevitably, inform the experiences we craft. "

Visit the book website or check it out on Goodreads.

Contact David

If you want to catch up with David, you can reach out to him at https://www.daviddylanthomas.com

Jaksot(270)

Matt Maier's Hot Take - AI Will Lead to a Post-Employment World (...and That's Good!) (with Matt Maier, Product Marketer & AI Enthusiast)

Matt Maier's Hot Take - AI Will Lead to a Post-Employment World (...and That's Good!) (with Matt Maier, Product Marketer & AI Enthusiast)

Matt Maier is a product marketer and AI enthusiast from Irvine, California, with a background spanning the Air Force, aerospace, healthcare, and startup consulting. His hot take? Within 5 years, emplo...

25 Marras 202422min

Yael Mark - Why Product Managers Should Care About Behavioural Science (with Yael Mark, Behavioural Design Product Consultant)

Yael Mark - Why Product Managers Should Care About Behavioural Science (with Yael Mark, Behavioural Design Product Consultant)

Yael Mark is a behavioural scientist turned product manager, who is passionate about helping others unlock the power of user-centred product design by embracing behavioural science. She believes that ...

18 Marras 202452min

Eisha Armstrong - Commercialize! Get your Productized Services to Market (with Eisha Armstrong, Author "Commercialize", "Fearless" and "Productize")

Eisha Armstrong - Commercialize! Get your Productized Services to Market (with Eisha Armstrong, Author "Commercialize", "Fearless" and "Productize")

Returning guest Eisha Armstrong is the co-founder of Vecteris and author of books like "Productize" and "Fearless", which talk about that tricky journey from a professional services to product organis...

10 Marras 202451min

Andy Budd - Solving the Growth Equation to Derive Product/Market Fit (with Andy Budd, Author "The Growth Equation")

Andy Budd - Solving the Growth Equation to Derive Product/Market Fit (with Andy Budd, Author "The Growth Equation")

Andy Budd is a designer-turned-venture partner who founded one of the UK's first UX agencies before pivoting to help early-stage startup founders make good product decisions and get to product/market ...

2 Marras 20241h 2min

Jas Shah's Hot Take - Product Management isn't as Glamorous as People Think (with Jas Shah, Fintech Product Consultant)

Jas Shah's Hot Take - Product Management isn't as Glamorous as People Think (with Jas Shah, Fintech Product Consultant)

Jas Shah is a fintech product consultant based in London who helps small startups and management services organizations build winning products, whilst keeping his pulse on the fintech scene. His hot t...

27 Loka 202418min

Victoria Sakal's Hot Take - You're Either Paying the Research Tax or the Stupid Tax (with Victoria Sakal, Growth, Strategy, & Research Leader)

Victoria Sakal's Hot Take - You're Either Paying the Research Tax or the Stupid Tax (with Victoria Sakal, Growth, Strategy, & Research Leader)

Victoria Sakal is a growth and go-to-market expert who loves to turn customer, market and competitor insight in product, brand and business growth strategies. Her hot take? That companies are either p...

20 Loka 202421min

Boluwaji Alepaye's Hot Take - Western Product Teaching Doesn't Work in Nigeria (with Boluwaji Alepaye, Product Manager @ Moniepoint)

Boluwaji Alepaye's Hot Take - Western Product Teaching Doesn't Work in Nigeria (with Boluwaji Alepaye, Product Manager @ Moniepoint)

Boluwaji Alepaye is a product manager who works for Moniepoint, a Nigerian fintech firm that aims to power financial dreams in emerging markets. He's also an active mentor, aiming to help Nigerian pro...

15 Loka 202421min

How to Present Yourself (And Why You Should) (with Danielle Barnes & Christina Wodtke, Authors of "Present Yourself")

How to Present Yourself (And Why You Should) (with Danielle Barnes & Christina Wodtke, Authors of "Present Yourself")

Christina Wodtke and Danielle Barnes join me to talk about their new book "Present Yourself" and their work with Women Talk Design, an organisation aimed at increasing diversity in public speaking. We...

12 Loka 20241h 4min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
rss-rahapodi
psykopodiaa-podcast
hyva-paha-johtaminen
ostan-asuntoja-podcast
rss-rahamania
herrasmieshakkerit
rss-rentotapaus
rss-seuraava-potilas
rss-sami-miettinen-neuvottelija
rahapuhetta
kultaiset-hoitajat
rss-lahtijat
rss-startup-ministerio
rss-tarkeista-asioista-2
rss-lain-elamaa
rss-markkinointiradio
rss-sisalto-kuntoon
rss-asiakaskokemusklubi