One Knight in Product24 Huhti 2022

Using the Power of Community to Grow Your Startup (with Anna Maste, Founder @ Boondockers Welcome & Subscribe Sense)

An interview with Anna Maste. Anna is a software developer turned company co-founder who set up Boondockers Welcome with her mum. Having never owned an RV or had any dealings with the community, Anna engaged with said community via her mum's influencer status and ended up scaling the business and exiting. She's now back with her second company and going for it again in another industry.

We talk about a lot, including:

Explaining what the heck a "boondocker" is to this Brit, the problems they where having that were worth solving, and how they created a mix of Airbnb and Tinder to solve it
Whether starting a company with your mum is the ultimate Mom Test and the pros and cons of working with close family members
How she had no experience with the RV community, but used her RV influencer mum's experience to understand the needs that the community had and how they might solve them
Some of the challenges of creating a digital platform for people that are by definition "off grid" and how the platform grew over time as mobile technology improved
Whether playing the long game and working to build community relationships would have been possible if they'd been forced down the growth at all costs VC route
How their successful exit came about, how they had to pick a company that they could trust to carry on their good name, and whether the community felt it was a betrayal or sell out
How she's started a new company to solve a problem she had in her first company, and how she's going about engaging with a brand new community for the second time

And much more!

Contact Anna

If you want to catch up with Anna, you can reach out to her on Twitter or check out Subscribe Sense.

Kokeile Premiumia

Nauti 14 päivää ilmaiseksi

Tilaa Premium

Jaksot(269)

Shobhit Chugh's Hot Take - Product Managers Should Relentlessly Self-Promote (with Shobhit Chugh, CEO @ Intentional Product Manager)

Shobhit Chugh is a former Google PM who now helps product managers build their own brand, habits, confidence and career with Intentional Product Manager, and he also runs his own podcast of the same n...

27 Kesä 202521min

Valeria Stromtsova's Hot Take - Product Managers Must Take The Lead in Designing Sustainable Solutions (with Valeria Stromtsova, Product Manager @ Treeapp)

Valeria Stromtsova is a Product Manager who traded fintech for sustainability and now works at Treeapp, helping plant trees where they're needed the most. Valeria's hot take? That product managers nee...

22 Kesä 202523min

CPO Stories: Bhavesh Vaghela - London Marathon Events

Welcome to CPO Stories! In this new "podcast within a podcast", I'll be speaking to executive product leaders from the UK's biggest companies as well as up-and-coming stars of the future. I'll be digg...

9 Kesä 202552min

Kanika Tolver's Hot Take - Some Project Managers are Actually Product Managers (with Kanika Tolver, CEO of Career Rehab)

Kanika Tolver is a Senior Product Manager by day and the founder of Career Rehab. She's also the author of a book of the same name, "Career Rehab: Rebuild Your Personal Brand and Rethink the Way You W...

2 Kesä 202523min

CPO Stories: Maud Larpent - Treatwell

27 Touko 202546min

Alex Rastatuev's Hot Take - Product Onboarding and Customer Success Beats Features (with Alex Rastatuev, Senior Product Manager @ Keyhole.co)

Alex Rastatuev is a Senior Product Manager for Keyhole, a social media insights company, and is passionate about product-led growth. He's also an active mentor, looking to pay it forward to the next g...

23 Touko 202522min

CPO Stories: Debbie McMahon - The Financial Times

15 Touko 202549min

Rich Mironov - Product Managers Need to Understand the Language of Money (with Rich Mironov, Author and CPO Coach)

Returning guest Rich Mironov is a B2B product management legend, long-time blogger and author of "The Art of Product Management". He's recently moved to Portugal to sample the best of European product...

8 Touko 20251h 9min

Kaikki yhdessä sovelluksessa

Kuuntele kaikki suosikkipodcastisi ja -äänikirjasi yhdessä paikassa.

Sinulle valikoitua sisältöä

Podme-sovelluksessa kokoat suosikkisi helposti omaan kirjastoosi. Saat meiltä myös kuuntelusuosituksia!

Jatka kuuntelua koska tahansa

Voit jatkaa siitä mihin jäit, myös offline-tilassa.

Premium

9,99 €/kk

Kaikki premium-podcastit
Ei mainoksia
Ei sitoutumista, peruuta koska tahansa

Aloita 14 päivän kokeilu

Premium

13,99 €/kk

Kaikki premium-podcastit
Ei mainoksia
Ei sitoutumista, peruuta koska tahansa
Yksi lisäkäyttäjä

Kokeile 14 päivää maksutta

Suosittua kategoriassa Liike-elämä ja talous

Tarinat ja äänet, joita rakastat kuunnella

Kuuntele kaikki suosikkipodcastisi ja -äänikirjasi

Lue lisää