Aprch, CBD, & the Story Behind an Emerging Category

Normally on GEAR:30 we dive deep into the details of specific ski, apparel, or bike equipment. But this week, we’re taking a close look at a massive emerging category — CBD products in general — and one specific company in particular, Aprch. And to walk us through some of the relevant science, regulations, production processes, and the trajectory of this industry, we’re talking with Aprch co-founder, Adam Hunter.

TOPICS & TIMES:

• Origins of Aprch (4:58)
• Defining Terms (10:07)
• Marketing this product? (24:06)
• Price (29:38)
• Production Process (36:09)
• Bubbles! (37:44)
• Future of Aprch & this industry? (41:37)

LINKS TO LEARN MORE:

• CBD Researcher, Dr. Raphael Mechoulam

• Article on Dr. Mechoulam's research findings regarding CBD and potential benefits

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