Shop Talk: Gear West on Year-Round Relevance, Community, & Specialty Service
GEAR:3017 Maalis 2023

Shop Talk: Gear West on Year-Round Relevance, Community, & Specialty Service

For this edition of Shop Talk, Kara Williard talks with Jeff Perry and Isabel Berg from Gear West, our Blister Recommended Shop in Long Lake, Minnesota, to learn about how they build a year-round community around Gear West’s “campus”; what it means to provide service for everything from ski racing to park skiing; some gear trends they’re noticing; how new uphill access at their local mountain, Buck Hill, has influenced the community and their gear purchases; what it looks like to train and staff a large year-round specialty shop, and much more.

TOPICS & TIMES

  • Gear West Campus (4:53)
  • Gear West Community (7:20)
  • Growing the Sport (10:12)
  • 30-Year Anniversary (12:00)
  • Staying Relevant Year-Round (14:50)
  • Service & Ski Racing (17:27)
  • Park Skiing (21:36)
  • Gear Trend Follow-up (22:37)
  • Buck Hill Uphill (25:56)
  • Staffing & Training (29:25)
  • Masterfit University (31:51)
  • What We’re Celebrating (37:24)

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