G3’s Recyclable R3 Skis & Boards with G3 Founder, Oliver Steffen
GEAR:3011 Elo 2023

G3’s Recyclable R3 Skis & Boards with G3 Founder, Oliver Steffen

Oliver Steffen founded Genuine Guide Gear (G3) many years ago because of his passion for innovation and problem-solving, and while this has largely been aimed at creating solutions related to gear and backcountry touring, most recently, he turned his focus to the environmental impacts and life cycles of G3’s skis and snowboards.

This year, G3 is launching their recyclable “R3” ski and snowboard program, guaranteeing that products manufactured going forward can be broken down, reused, and recycled. So Kara Williard talked to Oliver about this process, what it entails, and how it can be more widely applied to the outdoor industry. Plus, we get the details on the 23/24 R3 ski and snowboard lineup, and more.

TOPICS & TIMES:

Founding G3 (3:43)

Innovation over the years (7:12)

“Right to Repair” and R3 Introduction (10:47)

The Life Cycle Problem (27:11)

Ride, Reuse, Recycle (32:51)

R3 lineup (45:06)

Scaling & Working Together (50:56)

Crashes and Close Calls (58:13)

What We’re Celebrating (1:00:20)

RELATED LINKS:

Exclusive Offer: Get 50% off OpenSnow w/ code blister23

Become a BLISTER+ Member

23/24 Blister Winter Buyer’s Guide Pre-Order

CHECK OUT OUR OTHER PODCASTS:

Off The Couch

Bikes & Big Ideas

Blister Podcast

CRAFTED

Happy Hour (for Blister Members)

Hosted on Acast. See acast.com/privacy for more information.

Jaksot(386)

The New Armada AR ONE Ski Boot: What Is It & Who's It For?

The New Armada AR ONE Ski Boot: What Is It & Who's It For?

For the first time in company history, Armada is releasing a ski boot: the AR ONE. It’s a project that’s been in development for five years, and this release comes with a number of questions, like: wh...

3 Tammi 202554min

Reviewer Reports: Luke Koppa & Jonathan Ellsworth

Reviewer Reports: Luke Koppa & Jonathan Ellsworth

Luke and Jonathan discuss some of the frontside skis they’ve recently been on; why choosing the right frontside ski requires as much consideration as any other type of ski; and they give an update on ...

27 Joulu 202433min

A Very Deep Dive on Bootfitting, Pt. 8: Your Questions Answered by Master Bootfitter, Jeremy Johnston

A Very Deep Dive on Bootfitting, Pt. 8: Your Questions Answered by Master Bootfitter, Jeremy Johnston

In the latest installment of our “Very Deep Dive on Bootfitting” series, Kara Williard is joined by Master Bootfitter & Instructor — and Founder of Boot Mechanics, a Blister Recommended Shop — Jeremy...

20 Joulu 20241h 6min

The Design & Development of the New DPS Carbon Pisteworks 79

The Design & Development of the New DPS Carbon Pisteworks 79

This week, DPS introduced a new product that represents quite a departure for the company: the DPS Carbon Pisteworks 79. And today, you’re going to hear one of the deepest dives we’ve ever done on GEA...

13 Joulu 202459min

Ski Racing, Ski Tuning, & State of the Bike & Ski Industry w/ Sturtevant’s Olin Glenne

Ski Racing, Ski Tuning, & State of the Bike & Ski Industry w/ Sturtevant’s Olin Glenne

Today, Olin Glenne, the owner of Sturtevants bike & ski shop is back on GEAR:30 to talk about the state of the bike industry and ski industry; the World Cup Finals that are being held in Sun Valley in...

6 Joulu 202459min

Reviewer Reports + a Shop Talk First

Reviewer Reports + a Shop Talk First

Luke and Jonathan offer their early-season reviewer reports, then Jonathan talks to Bangtail Bike & Ski’s new owner about why he did something that no other shop in the world has done — but why others...

2 Joulu 202453min

CARV Co-Founder Alex Jackson & Pro Skier Marcus Caston on Using New Tech to Ski Better & Have More Fun on Snow

CARV Co-Founder Alex Jackson & Pro Skier Marcus Caston on Using New Tech to Ski Better & Have More Fun on Snow

CARV is a slick and sophisticated system that aims to help skiers improve their skiing and have more fun on snow. And this winter, Blister is partnering with CARV to do 2 things: (1) see how — and how...

22 Marras 20241h 9min

Good Idea or Bad Idea? Dreams, Doorknobs, & Binding Innovations w/ Austin Smith

Good Idea or Bad Idea? Dreams, Doorknobs, & Binding Innovations w/ Austin Smith

Recently, Austin Smith created a stir when he posted a video of a prototype of a snowboard binding … that rotates. So Jonathan talks with Austin about the idea, his prototyping process, the testing pr...

15 Marras 202429min

Suosittua kategoriassa Urheilu

hockey-night-podcast
eturivi
urheilun-varjoissa
kimanttia
kaiken-takana
junnut-pelissa
suomen-f1-podcast
runners-high-podcast
rss-kuninkuusluokka-f1-podcast
rss-235-podcast
juosten-kahville
rss-liiga-fm
juoksumania
rss-pallo-keskelle-2
rss-kovin-paikka
rss-rakkaudesta-lajiin
rss-kuralappa-asiaa-gravel-ja-maastopyorailysta
rss-oskarin-arki
rss-piippuhylly
rss-taustapiru-harri-halme