Leveraging the Customer Journey as a dynamic change plan / Daniel Ewerman / Episode #14

Leveraging the Customer Journey as a dynamic change plan / Daniel Ewerman / Episode #14

How do you put customers at the heart of your business? Daniel Ewerman talks about the power of the customer journey when it's treated as a change plan instead of a deliverable. We also talk about the need to design service organisations not just services. ---------------------------------------- EPISODE GUIDE 1:25 - Daniels first encounter with Service Design. 5:17 - Why do organisations fail to put the customers at the center of their business? 14:00 - Why service design(ers) shouldn’t design services but organisations? 22:12 - What if the customer journey is a dynamic change plan? 28:01 - Expert tip: get yourself familiair with the language. 29:18 - Big question: how to create ownership of the change plan? ---------------------------------------- ABOUT DANIEL EWERMAN Twitter ➜ https://goo.gl/6WgiAw LinkedIn ➜ https://goo.gl/3j9rzu LINKS FROM THE SHOW Transformator Design ➜ https://goo.gl/8AXngy Custellence ➜ https://goo.gl/x5kQon Customer experience: why some organisations succeed - and others don't (book) ➜ https://goo.gl/cTVBma ---------------------------------------- MORE EPISODES Enjoyed the show? Take a look at some of the other episodes ➜ @servicedesignshow OFFICIAL YOUTUBE CHANNEL Every episode of the Service Design Show is also available as via the official YouTube channel ➜ http://youtube.com/c/servicedesignshow

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How to Stay in the Room After the Yes / Journey Management Playbook S02E04

How to Stay in the Room After the Yes / Journey Management Playbook S02E04

Want to secure executive buy-in? Stop waiting for a strategic brief from leadership, learn how to pitch solutions that solve your VP's biggest headache.Tired of doing incredible journey mapping work o...

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Why the System Isn't Broken (and How to Change It Anyway) / Meghan Bausone / Episode #258

Why the System Isn't Broken (and How to Change It Anyway) / Meghan Bausone / Episode #258

Are you tired of design feeling boxed in by limiting beliefs and endless support tickets? In this episode, we explore how to break free from the status quo and tackle meaningful, system-level challeng...

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Uncovering The Futures Blind Spot in Service Design / Lucy Kimbell / Episode #257

Uncovering The Futures Blind Spot in Service Design / Lucy Kimbell / Episode #257

Are we actively designing our own future, or just everyone else's? 🔮 Discover how integrating "futures thinking" into your practice can help you spot industry shifts early and make better, more delib...

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Practicing Service Design Jiu-Jitsu to Get Things Shipped / JonDelina & Gabriel / Inside SD Ep. #14

Practicing Service Design Jiu-Jitsu to Get Things Shipped / JonDelina & Gabriel / Inside SD Ep. #14

Tired of spending weeks on design strategy only to watch executives scrap two-thirds of your work? 📉 Discover how to drop your design ego, master the "politics" of implementation, and finally get you...

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How to Escape the Service Design Efficiency Trap / Nan O'Sullivan / Episode #256

How to Escape the Service Design Efficiency Trap / Nan O'Sullivan / Episode #256

Over-optimized systems are quietly killing the human soul of our services by obsessing over speed and efficiency. In this episode, discover how to break free from the "efficiency trap," embrace design...

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Selling Journey Management to Your VP / Journey Management Playbook S02E03

Selling Journey Management to Your VP / Journey Management Playbook S02E03

Want to secure executive buy-in? Stop waiting for a strategic brief from leadership, learn how to pitch solutions that solve your VP's biggest headache.Tired of doing incredible journey mapping work o...

11 Kesä 1h 6min

How AI is Changing the Rules of Service Design / Pablo / Ep. #255

How AI is Changing the Rules of Service Design / Pablo / Ep. #255

If building digital products becomes instant and free, what happens to the value of a service designer? Discover why traditional discovery is under attack and how to survive the impending "Design Wint...

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The Art of the "Sneaky" Service Designer / Inside Service Design / Max & Jennifer

The Art of the "Sneaky" Service Designer / Inside Service Design / Max & Jennifer

What do you do when you want to drive human-centered change inside your organization, but you don't have the formal authority, you don't hold the budget, and you don't even have the official job title...

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