Closing the gap between business and design / Mauro Porcini / Episode #44
Service Design Show25 Tammi 2018

Closing the gap between business and design / Mauro Porcini / Episode #44

Are we as designers ready to take true ownership of innovation and accept all the responsibilities that this brings along? That's the major theme in this episode with Mauro Porcini who's the Chief Design Officer at PepsiCo. We also talk about what's needed to successfully bring in a new (design) culture into an existing organisation. A task which many have tried and failed. Mauro shares his most important lessons regarding this topic. And finally we discuss the characteristics of a "design thinker". Who are these people anyway? Hope you enjoy this episode! ---------------------------------------- EPISODE GUIDE 02:00 - First encounter with Service Design 03:15 - Why should design drive innovation? 10:02 - What are the characteristics of design thinkers? 21:44 - How can we build a new culture within an established organisation 31:34 - Big question: what kind of role should designers play in business in the future? ---------------------------------------- LINKS FROM THE EPISODE PepsiCo Design & Innovation ➜ https://go.servicedesignshow.com/ayhrn Mauro on LinkedIn ➜ https://go.servicedesignshow.com/gcye5 MORE EPISODES Enjoyed the show? Take a look at some of the other episodes ➜ @servicedesignshow YOUTUBE CHANNEL Every episode of the Service Design Show is also available as via the official YouTube channel. https://go.servicedesignshow.com/youtube FACEBOOK PAGE Check the Facebook page where you'll find more content and can discuss the episodes. https://go.servicedesignshow.com/facebook THE UNIVERSITY Want to dig deeper into the topic we talk about on the show, check out the Service Design Show University. https://go.servicedesignshow.com/university

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My Biggest Lessons from 250 Episodes / Marc Fonteijn / Ep. #250

My Biggest Lessons from 250 Episodes / Marc Fonteijn / Ep. #250

I'll let you in on a small secret...Ten years ago, the Service Design Show was never even supposed to be a podcast. And somehow here we are. We've officially hit episode 250. Its been a decade since I...

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How to Lead with Head and Heart in the Age of AI / Birgit Geiberger / Ep. #249

How to Lead with Head and Heart in the Age of AI / Birgit Geiberger / Ep. #249

This episode falls into a pattern that's hard to ignore...I'm seeing a growing undercurrent of design leaders strongly advocating for a more sustainable approach toward work and life.It is hard to sep...

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Mastering The Most Important Tool in Your Design Toolkit / Inside Service Design / Kara & Sidd / Ep. #10

Mastering The Most Important Tool in Your Design Toolkit / Inside Service Design / Kara & Sidd / Ep. #10

Let's be real for a moment...In the corporate context, what's the thing that usually gets rewarded the most?It’s often the person who "just" grinds through the chaos, works overtime to fix a broken pr...

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How to Use Your Design Skills to Build Strategic Allies / Belén Tello / Ep. #248

How to Use Your Design Skills to Build Strategic Allies / Belén Tello / Ep. #248

It’s the one thing they didn't teach in design school...We spend years learning how to understand what drives our users, map out complex journeys, and deliver useful service prototypes. But when it co...

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Sticky Notes vs. Software and The Fight for Our Legitimacy / Inside Service Design / Ep. #09

Sticky Notes vs. Software and The Fight for Our Legitimacy / Inside Service Design / Ep. #09

Are we being left behind...Let's think about this for a moment.Architects have AutoCAD. Finance folks have Excel. Sales teams have Salesforce. The list goes on.But what do we as service design profess...

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Where did all the Service Designers go? / Giulia Di Gregorio / Ep. #247

Where did all the Service Designers go? / Giulia Di Gregorio / Ep. #247

If you look at the current job market, you might notice something strange... The words "service design" seem to be slowly disappearing from job titles. Does that mean our field is shrinking, or worse,...

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From The Experience Economy to The Transformation Economy / Joe Pine / Ep. #246

From The Experience Economy to The Transformation Economy / Joe Pine / Ep. #246

A few months ago I finally hit a major milestone...After years of putting it off, I finally started taking golf lessons.Jasper, my coach (or "pro" as they say in the golf world), has been helping me d...

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2026 Predictions ~ AI Agents, CX Engineers & The End of "Chat" / Jochem van der Veer / Episode #245

2026 Predictions ~ AI Agents, CX Engineers & The End of "Chat" / Jochem van der Veer / Episode #245

Imagine a world where you can simply look at your journey model and ask it why... Why, for example, is our customer churn spiking this quarter? How close are we to that reality?I invited my good frien...

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