Context, Culture And Service Design / Diego Mazo / Episode #59

Context, Culture And Service Design / Diego Mazo / Episode #59

What's a key ingredient in order to be able design great services? It's that you need to deeply understand the social context and cultural norms that exist. In this episode Diego Mazo clearly exemplifies why this is so important in service design by looking at the differences between Spain and Colombia. We also dig deeper into the current state of service design in Latin America and Colombia in particular. What is driving the growth of the field there? And what can you learn from that! Finally we talk about the changing role of academia and how that relates to the work done by practitioners. Can they live in peace and find a healthy partnership? The BIG question in this episode is... Is there a difference between the application of service design in large cooperations compared to when service design is applied in a startup environment? ---------------------------------------- EPISODE GUIDE 02:10 - The first encounter with Service Design? 03:30 - Why context so important in Service Design? 11:00 - What is the maturity level of Service Design in Colombia? 19:20 - What if we change the current role of academia? 26:50 - Big Questions: what is the difference in service design for corporates versus startups? ---------------------------------------- LINKS FROM THE EPISODE * https://www.diegomazo.com * https://www.linkedin.com/in/diego-mazo-28a7552a/ * https://medium.com/@dmazorosete * https://twitter.com/dmazorosete MORE EPISODES Enjoyed the show? Take a look at some of the other episodes. https://go.servicedesignshow.com/podcast YOUTUBE Every episode of the Service Design Show is also available as via the official YouTube channel. https://go.servicedesignshow.com/youtube FACEBOOK Check the Facebook page where you'll find more content and can discuss the episodes. https://go.servicedesignshow.com/facebook INSTAGRAM Get an exclusive behind the scenes look of the Show. https://go.servicedesignshow.com/instagram ---------------------------------------- [FREE COURSE] HOW TO EXPLAIN SERVICE DESIGN Learn how you can get your clients, colleagues, managers, CEOs and even grandmas as excited about service design as you are! https://servicedesignshow.com/free-course

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Can We Design for a Better Tomorrow? Steve Baty / Ep. #208

Can We Design for a Better Tomorrow? Steve Baty / Ep. #208

How can we leave the world in a better place than we inherited it... And what's design's role in all of this? In this episode, we tackle these big questions with Steve Baty. Steve is an author, forme...

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How to Design Service Endings That Don't Stink / Joe Macleod / Ep. #207

How to Design Service Endings That Don't Stink / Joe Macleod / Ep. #207

Ever felt trapped in a service you couldn't escape... Trying to end a subscription only to face a frustrating maze of hurdles? Let's face it, service endings are often the worst experience ever. Th...

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The Roadmap to Demonstrating Design's Impact / Ryan Rumsey / Ep. #206

The Roadmap to Demonstrating Design's Impact / Ryan Rumsey / Ep. #206

Let's crack the code of proving design's impact on the bottom line... For this, we first have to go back to 2012. That year, a groundbreaking discovery was made at CERN. The existence of the Higgs Bo...

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Why BAD services are good for you / Lou Downe / Ep. #205

Why BAD services are good for you / Lou Downe / Ep. #205

Good Services... A book that has quickly become a classic in our field. If you haven't read it yet, it's a must. It outlines the 10 principles of good services, which is pretty fundamental stuff. But...

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Exploring The Materials of Service Design / Simon Clathworthy / Ep. #204

Exploring The Materials of Service Design / Simon Clathworthy / Ep. #204

What are the materials of service design... A seemingly simple question, but one that I believe has the potential to reshape our understanding of service design. Historically, design has always been ...

20 Kesä 20241h 12min

The Secrets to Effective Design Leadership / Marzia Arico / Ep. #203

The Secrets to Effective Design Leadership / Marzia Arico / Ep. #203

What does it take to become a great design leader... Regardless of whether or not it's in your official job title, you're already leading to some degree. You are leading because your work is to delive...

6 Kesä 202456min

Can Design Help Us Break Free From Broken Systems? / Fang-Jui Chang / Episode #202

Can Design Help Us Break Free From Broken Systems? / Fang-Jui Chang / Episode #202

Why is it that we rarely question the systems that govern our day-to-day lives? Imagine building a rocket ship while still believing the sun revolves around the earth. Even though this sounds ridicul...

23 Touko 20241h 3min

What it takes come out stronger from a crisis / Lilli Graf / Ep #201

What it takes come out stronger from a crisis / Lilli Graf / Ep #201

My daughter dared me to 15 meters free-fall... I was on a climbing track with her, and this was one of the "attractions." Of course, she had taken the plunge without shedding a sweat. So, there I was...

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