What is a service at it’s core? / Majid Iqbal / Episode #97

What is a service? No really, what is it? As you might imagine it's quite an instrumental question a service designer. But as it turns out, surprising little knowledge about services is embedded in our practice. So in this episode Majid Iqbal talks about service design from the service rather than from the design perspective. We often feel that service design is a strategic practice. Majid has a different take on that. So we talk about how strategy translates into services. And how designers can become strategists. One of the big challenges in our field is to get people in a project aligned around a desired outcome. The holistic nature of services requires that. Majid shares a methodology called the strategic narrative that helps to do this. Finally at the end of the episode there's a book give contest where you can win a signed copy of Majids book. Check the detail below. If you know someone who might be interested in what we've discussed please share this episode with them. That way you'll help to grow the service design show community and help me to invite more inspiring guests like Majid. Remember. Every. Share. Counts. :) --- [ GUIDE ] --- 05:15 - The first encounter with Service Design. 08:40 - What if designers were strategist? 16:25 - How can we bring everybody on the same page? 24:15 - How does strategy translate into services? 35:15 - Big question: How could we make a fundamental leap? 37:15 - Book giveaway! --- [ GIVEAWAY ] --- We're giving away a signed copy of Majids books! To participate in the contest head over to this episode on YouTube and leave a comment there where you have to name 3 movie references that are in the book. So you have to find someone who has a copy of the book first ;) The contest closes on April 16th 2020 11:59pm (CEST) so make sure you submit your entry on time. If you're the lucky winner please make sure to respond to our message within 24 hours. If you fail to do so we'll pick a different winner. --- [ LINKS ] --- * linkedin.com/in/mxiqbal/ * twitter.com/mxiqbal * https://implementing.design/about/majid-iqbal/ * https://medium.com/@mxiqbal The book * https://www.bispublishers.com/thinking-in-services.html * https://www.amazon.com/Thinking-Services-Encoding-Expressing-Strategy/dp/906369489X/ --- [ MORE ] --- Enjoyed the show? Take a look at some of the other episodes. go.servicedesignshow.com/spotify YOUTUBE Every episode of the Service Design Show is also available as via the official YouTube channel. go.servicedesignshow.com/youtube FACEBOOK Check the Facebook page where you'll find more content and can discuss the episodes. go.servicedesignshow.com/facebook INSTAGRAM Get an exclusive behind the scenes look of the Show. go.servicedesignshow.com/instagram --- [ FREE COURSE ] --- HOW TO EXPLAIN SERVICE DESIGN Learn what it takes to get your clients, colleagues, managers, CEOs and even grandmas as excited about service design as you are! servicedesignshow.com/free-course