How to apply game dynamics in service design / Andy Morales / Episode #122

Now be honest with me... What is the first thing you think about when you hear game design? Badges, points, rewards? Gamification? Minecraft? Well, in this weeks episode you're going to hear a completely different story. Together with Andy Morales I explore how game dynamics can be used in the word of service design. It's quite amazing that this topic hasn't been covered on the Show before as there are so many parallels between games and service, really! Andy gives some great examples of how game design can for instance be used to prototype interactions on a small scale before going large. But there's much much more. Yes, as service designers we borrow a lot of tools and methods from other disciples. And after this conversation with Andy I'm 100% convinced that game design should be part of our vocabulary as well. I highly recommend this episode if you're interested in designing better -and more playful- services! --- [ GUIDE ] -— 00:00 Welcome to episode 122 04:45 Who is Andy 05:35 60 second rapid fire 08:00 The journey into game design 12:30 Role of game design in society 17:30 What is the potential of bringing more game design into service design 20:30 An application of game design in a service context 27:00 Open gameplay in services 36:00 Gaining mastery through satisfying loops 43:00 Play is good for business 47:00 Your first step into game design 49:00 The big lessons 52:00 Final thoughts 53:45 Get in touch with Andy --- [ LINKS ] --- - http://andreamoralescoto.com - https://twitter.com/mentapurpura - https://www.linkedin.com/in/andreasmorales/ - https://www.latinxswhodesign.com/people/andrea-andy-morales-coto - https://www.latinasintech.org/spotlight-andy-morales-coto-from-mongodb/ - https://www.projecthorseshoe.com/ --- [ HOW TO EXPLAIN SERVICE DESIGN ] --- Learn what it takes to get your clients, colleagues, managers, CEOs and even grandmas as excited about service design as you are. https://servicedesignshow.com/free-course