How to meaningfully evaluate the impact of service design / Joyce Yee / Episode #125
Service Design Show29 Huhti 2021

How to meaningfully evaluate the impact of service design / Joyce Yee / Episode #125

Here's a question that makes every service designer cringe... Can you show (prove) the impact of your work? So what makes this such a tough question? Well the value created through design is emergent and appears in shapes and forms that you didn't expect upfront. It's often hard to capture the benefits and outcomes using traditional ways of measuring successes (excel sheets). Nevertheless it's not smart to ignore this question. When you can't show the impact of your work, you will eventually become irrelevant. It's as simple as that. Next to that I believe we should hold ourselves much more accountable for the results of our work as a community. But how!? In this week's episode of the Show you're going to learn about a framework for evaluating social impact. The great thing is that this framework is also very applicable to service design. If you've been struggling to communicate the value of your work in ways that non-designers understand then this is an episode you really don't want to miss. --- [ GUIDE ] -— 00:00 Welcome to episode 125 01:30 Who is Joyce 03:00 60 second rapid fire 07:00 Finding a way to measure social impact 11:45 Evaluating versus measuring 14:00 The current limitations 19:00 What's standing the way 28:30 Smarter reflection 33:30 Celebrating succes 35:30 The burden of evaluation 40:00 How do you know it works 44:00 The excel sheet person 47:00 Create your own tune 52:30 Stay true to design 55:30 The limits of data 57:30 Final thoughts --- [ LINKS ] --- * Designing Social Innovation in Asia-Pacific Network (DESIAP) - https://desiap.org/ * A practical guide to Developmental Evaluation - https://go.servicedesignshow.com/agwpz * A developmental evaluation primer - https://go.servicedesignshow.com/81m6h * Better Evaluation Resource Website - https://go.servicedesignshow.com/w196r * Different approaches to evaluation - https://go.servicedesignshow.com/116om Books * Design Transitions - https://amzn.to/3eEpShm * Transformations: 7 Roles to Drive Change by Design - https://amzn.to/3aMzGVf * The Walker's Guide to Outdoor Clues and Signs - https://amzn.to/3dYE7hH --- [ HOW TO EXPLAIN SERVICE DESIGN ] --- Learn what it takes to get your clients, colleagues, managers, CEOs and even grandmas as excited about service design as you are. https://servicedesignshow.com/free-course

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2026 Predictions ~ AI Agents, CX Engineers & The End of "Chat" / Jochem van der Veer / Episode #245

2026 Predictions ~ AI Agents, CX Engineers & The End of "Chat" / Jochem van der Veer / Episode #245

Imagine a world where you can simply look at your journey model and ask it why... Why, for example, is our customer churn spiking this quarter? How close are we to that reality?I invited my good frien...

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The Hidden Cost of the "Perfect" Journey (and how to avoid it) / Kendra Shimmell / Ep. #244

The Hidden Cost of the "Perfect" Journey (and how to avoid it) / Kendra Shimmell / Ep. #244

Sorry, but I have to say it...We are optimizing our way to boredom.Measure everything, test every variation, and optimize the customer journey until it’s "perfect". That seems to be the mantra of mode...

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Designing for Truth in an Era of AI Hallucinations / Inside Service Design / Episode #08

Designing for Truth in an Era of AI Hallucinations / Inside Service Design / Episode #08

We need to talk about the "intern" sitting on your desktop...Come on, you know the one. Sure, they are fast, very eager to please, and can process data at lightning speeds. But they also have a bad ha...

25 Joulu 20251h 1min

Fighting the "Enshittification" of Experience / Dan Saffer / Ep. #243

Fighting the "Enshittification" of Experience / Dan Saffer / Ep. #243

Sure, design might be going through a tough period...But as the saying goes, "never waste a good crisis."So this moment of uncertainty, where everyone is wondering if (or rather when) AI will take ove...

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How To Stay "Stubbornly Human" in an AI World / Inside Service Design / Ep. #07

How To Stay "Stubbornly Human" in an AI World / Inside Service Design / Ep. #07

Here is a hot take, empathy is becoming "theater"...I mean, it's that feeling you get when you receive a "hyper-personalized" yet clearly automated email saying "We are so deeply sorry to see you go"....

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Designing for the Long Game: Self-Care as Professional Rigor / Rachael Dietkus / Ep. #242

Designing for the Long Game: Self-Care as Professional Rigor / Rachael Dietkus / Ep. #242

We often hear the "mantra" to move fast and break things...But what happens when the thing that breaks is you?For many service design professionals, this is the reality of their calendar: back-to-back...

4 Joulu 20251h 9min

How Vertical Storytelling Helps Translate Empathy into Business Value / Journey Management Playbook / Ep. #08

How Vertical Storytelling Helps Translate Empathy into Business Value / Journey Management Playbook / Ep. #08

Okay, we are pretty good storytellers... but are we telling the right story?As service design professionals, we nail it when it comes to what I call "Horizontal Storytelling". We can walk anyone throu...

27 Marras 20251h 8min

The Missing Link Between Service Design and Business Goals / Mark Howell / Ep. #241

The Missing Link Between Service Design and Business Goals / Mark Howell / Ep. #241

Service design, so what...That's a question still many people around us (rightfully) ask.And let's be honest, they'll probably keep asking it for the foreseeable future.It will take a very long time b...

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