How to grow design inside a complex organisation / Alex Guazzelli / Episode #133

How to grow design inside a complex organisation / Alex Guazzelli / Episode #133

This week's episode of the Show is a pretty remarkable one. You're going to hear the story of how design has not only survived, but is actually thriving within one of the most challenging environments... a bank. Our guest in the episode is Alex Guazzelli. Alex is the head of design at the largest financial institution of Latin America and has been part of this journey from day one. Today he leads a team of over 250 designers but it all started with a two man operation. Of course the journey hasn't been without challenges. Not everything went according to plan. In this conversation Alex shares his lessons about making compromises, connecting design to business and working on the right projects. So if you're currently trying to get service design adopted in an organisation that doesn't have a strong design heritage, this episode will help you get there faster for sure! --- [ GUIDE ] -— 00:00 Welcome to episode 133 03:00 Who is Alex 04:00 60 second rapid fire 06:00 How it all started 12:00 Showing added value 19:00 Understanding the metrics 24:00 The right challenges 30:15 Connecting the dots 36:15 Changing the mindset 38:45 The evidence to say no 42:30 Own the responsibility 44:30 Lessons learned 49:15 Be prepared for the journey 54:45 The road ahead 58:15 Final thoughts --- [ LINKS ] --- * https://www.linkedin.com/in/alexander-angelo-guazzelli-b83b8221/ * One unbounded ocean of consciousness (book) - https://amzn.to/3CU3CdD --- [ COACHING CALL ] --- Book your free coaching call. https://servicedesignshow.com/coaching Use the secret phrase you heard in the episode!

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What the Agentic Era Means for Service Design / John Ayers / Ep. #254

What the Agentic Era Means for Service Design / John Ayers / Ep. #254

We are moving way past the point of just typing prompts into chat interfaces. We are entering the "agentic era," where a single person can deploy high-level AI agents who manage their own teams of dig...

21 Touko 1h

How to Shift CX from a Cost Center to a Strategic Asset / Journey Management Playbook S02E02

How to Shift CX from a Cost Center to a Strategic Asset / Journey Management Playbook S02E02

Does your "Master Journey Map" just sit in a digital drawer? You aren’t alone. In this episode, we dive into "Journey Theater"— the trap of performing progress without moving the needle on business ou...

14 Touko 1h 5min

Reclaiming Your Energy When Design Feels Like a Losing Battle / Sara / Ep. #253

Reclaiming Your Energy When Design Feels Like a Losing Battle / Sara / Ep. #253

Do you show up as an "A-student" constantly seeking the next gold star, only to feel personally attacked when your work is misunderstood? 🌟 In this episode, we tackle the "identity trap" in design an...

7 Touko 1h 2min

How to Thrive When Your Company Doesn't Get Service Design / Inside Service Design / Elle & Nick / Ep. #12

How to Thrive When Your Company Doesn't Get Service Design / Inside Service Design / Elle & Nick / Ep. #12

You look around the room and realize you’re the only one who cares about the customer. 😫 It’s exhausting to be the lone voice begging for user research while everyone else just wants to ship the next...

30 Huhti 58min

The Story Vacuum: Why User Research Isn’t Enough / Brian Whittaker / Ep. #252

The Story Vacuum: Why User Research Isn’t Enough / Brian Whittaker / Ep. #252

Imagine making the cover of Time magazine...Okay, maybe not. Nobody gets into service design for the fame. Actually, as we’re always saying on the show, our best work is usually the stuff nobody notic...

23 Huhti 54min

Why Bad CX is Your Greatest Leverage Point / Journey Management Playbook / S2E01

Why Bad CX is Your Greatest Leverage Point / Journey Management Playbook / S2E01

How do you get your boss to actually fund journey management? 💰We’ve all felt the frustration of making an impressive map that everyone "likes" but nobody actually uses. when that happens, our practi...

16 Huhti 1h 15min

Why "Being Human" is Your Only Future-Proof Skill / Nav Qirti / Episode #251

Why "Being Human" is Your Only Future-Proof Skill / Nav Qirti / Episode #251

Our brains were not designed for this pace... Just think about it. For thousands of years, humans had ages to adapt to new technology. When we discovered fire or the steam engine, we had generations t...

9 Huhti 1h 10min

The Curse of the Competent Service Designers / Chad & Jin / Inside Service Design #11

The Curse of the Competent Service Designers / Chad & Jin / Inside Service Design #11

What happens when a service design professional does their job well...Usually? Absolutely nothing.No organizational gears grind. No customers complain. No one panics.You did your job, so the disaster ...

2 Huhti 1h 3min

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