How to grow design inside a complex organisation / Alex Guazzelli / Episode #133

How to grow design inside a complex organisation / Alex Guazzelli / Episode #133

This week's episode of the Show is a pretty remarkable one. You're going to hear the story of how design has not only survived, but is actually thriving within one of the most challenging environments... a bank. Our guest in the episode is Alex Guazzelli. Alex is the head of design at the largest financial institution of Latin America and has been part of this journey from day one. Today he leads a team of over 250 designers but it all started with a two man operation. Of course the journey hasn't been without challenges. Not everything went according to plan. In this conversation Alex shares his lessons about making compromises, connecting design to business and working on the right projects. So if you're currently trying to get service design adopted in an organisation that doesn't have a strong design heritage, this episode will help you get there faster for sure! --- [ GUIDE ] -— 00:00 Welcome to episode 133 03:00 Who is Alex 04:00 60 second rapid fire 06:00 How it all started 12:00 Showing added value 19:00 Understanding the metrics 24:00 The right challenges 30:15 Connecting the dots 36:15 Changing the mindset 38:45 The evidence to say no 42:30 Own the responsibility 44:30 Lessons learned 49:15 Be prepared for the journey 54:45 The road ahead 58:15 Final thoughts --- [ LINKS ] --- * https://www.linkedin.com/in/alexander-angelo-guazzelli-b83b8221/ * One unbounded ocean of consciousness (book) - https://amzn.to/3CU3CdD --- [ COACHING CALL ] --- Book your free coaching call. https://servicedesignshow.com/coaching Use the secret phrase you heard in the episode!

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Why Empathy Isn't Enough in Service Design / Lara Salinas / Episode #264

Why Empathy Isn't Enough in Service Design / Lara Salinas / Episode #264

Empathy is treated like the ultimate superpower in service design, yet well-meaning teams still build services that fail people in the real world. In this episode, service design researcher and educat...

7 Loka 59min

Why Your Best Ideas Never Get Implemented / Stefan Wörnle / BTM26

Why Your Best Ideas Never Get Implemented / Stefan Wörnle / BTM26

Great service design ideas do not sell themselves. In this episode, Stefan Wörnle (Senior Manager Global Customer Experience at MediaMarktSaturn) reveals how to stop your best work from dying in a sli...

1 Loka 24min

The Design Skill Everyone Assumes They Have / Mariana Salgado / Ep. #263

The Design Skill Everyone Assumes They Have / Mariana Salgado / Ep. #263

What if the ultimate cheat code for service design is not a new framework, but learning how to deeply listen? Discover how to sharpen your most vital skill and apply everyday activism to your design p...

24 Syys 1h 4min

The Job You Were Hired for Doesn't Actually Exist / Zac & Jeff / Inside Service Design #15

The Job You Were Hired for Doesn't Actually Exist / Zac & Jeff / Inside Service Design #15

Stop doing the job they posted and start navigating the workplace that actually exists. In this episode, we reveal the hidden political maps that dictate how decisions are really made inside your orga...

17 Syys 1h 1min

The Hidden Cost of Chasing Career Success / Ida Persson / Episode #262

The Hidden Cost of Chasing Career Success / Ida Persson / Episode #262

Are you exhausted from constantly chasing the next career milestone without ever feeling truly satisfied? Join us as we explore how to step off the treadmill and shift your focus from endless professi...

10 Syys 59min

Who Are You Without Your Job Title / Gabriela Salinas / Episode #261

Who Are You Without Your Job Title / Gabriela Salinas / Episode #261

Sending applications into the void and facing endless final round rejections will break anyone's confidence. Learn how to disconnect your self worth from your career and discover where the market actu...

27 Elo 1h 1min

Why Your Users Are About to Build Workarounds Around You / Mai-Ling Garcia / Episode #260

Why Your Users Are About to Build Workarounds Around You / Mai-Ling Garcia / Episode #260

Are your customers tired of dealing with slow and broken systems? Discover what happens when everyday people start using powerful new tools to bypass your organization entirely.For years, companies an...

13 Elo 1h 1min

Why Mindless AI Is the Real Danger / Ovetta Sampson / Episode #259

Why Mindless AI Is the Real Danger / Ovetta Sampson / Episode #259

Are you tired of the relentless AI marketing hype but know you can't afford to ignore it? Discover how to stop blindly applying AI and start mastering it as a malleable "design material" to build impa...

30 Heinä 1h 13min

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