How to approach service design with a beginners mind / Herb Sawyer / Episode #140

How to approach service design with a beginners mind / Herb Sawyer / Episode #140

What is it that truly matters? Let's go back to the moment you first learned about service design. You know, when you entered the rabbit hole. There is so much to learn and to explore. It can easily become very complex and overwhelming. But if you want to become a service design practitioner you have to start somewhere. Right? You have to find a way to develop your skills without getting discouraged about all the things you don't know yet. And you know what the worst part is when you're getting started? That you always get the answer "It depends" when you seek advice from experienced service design professionals. Of course they are right. There is no fixed recipe on how to use the tools, methods and frameworks. But that doesn't really help you move forward. So how do you figure this stuff out as a working professional who is transitioning into this field? Today I want to share a unique story with you. Usually the guests you hear on the show already have some kind of track record in service design. You rarely hear the stories of people who are just getting started. And that's exactly what this episode is about. Herb Sawyer is at the start of his journey into service design. And he came onto the Show to share his experience so far. What I find so valuable about this conversation is that it inspires you to adopt a beginner's mind again. I hope that after listening to Herb's story you'll start thinking about the things you take for granted in your practice today. Things that maybe deserve more of your attention. We started with the question "What is it that truly matters?". This episode gives you some practical guidance on how to figure out what the answer is for you. --- [ GUIDE ] -— 00:00 Welcome to episode 140 05:15 Who is Herb 06:00 Rapid fire question round 09:30 Becoming one of them 13:45 How did we get here 19:30 Applying for a service design job 27:00 What's still missing 32:00 Tools versus process 34:30 How to grow and get better 39:30 The a-ha moments! 44:15 The challenging parts 47:45 The big questions 50:00 Fast forwarding one year ahead 52:00 Words of advice 56:15 Final thoughts --- [ LINKS ] --- * https://www.linkedin.com/in/herbsawyer/ ============ Learn how to Sell Service Design with Confidence https://servicedesignshow.com/selling/ ============

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2026 Predictions ~ AI Agents, CX Engineers & The End of "Chat" / Jochem van der Veer / Episode #245

2026 Predictions ~ AI Agents, CX Engineers & The End of "Chat" / Jochem van der Veer / Episode #245

Imagine a world where you can simply look at your journey model and ask it why... Why, for example, is our customer churn spiking this quarter? How close are we to that reality?I invited my good frien...

15 Tammi 1h 7min

The Hidden Cost of the "Perfect" Journey (and how to avoid it) / Kendra Shimmell / Ep. #244

The Hidden Cost of the "Perfect" Journey (and how to avoid it) / Kendra Shimmell / Ep. #244

Sorry, but I have to say it...We are optimizing our way to boredom.Measure everything, test every variation, and optimize the customer journey until it’s "perfect". That seems to be the mantra of mode...

1 Tammi 1h 7min

Designing for Truth in an Era of AI Hallucinations / Inside Service Design / Episode #08

Designing for Truth in an Era of AI Hallucinations / Inside Service Design / Episode #08

We need to talk about the "intern" sitting on your desktop...Come on, you know the one. Sure, they are fast, very eager to please, and can process data at lightning speeds. But they also have a bad ha...

25 Joulu 20251h 1min

Fighting the "Enshittification" of Experience / Dan Saffer / Ep. #243

Fighting the "Enshittification" of Experience / Dan Saffer / Ep. #243

Sure, design might be going through a tough period...But as the saying goes, "never waste a good crisis."So this moment of uncertainty, where everyone is wondering if (or rather when) AI will take ove...

18 Joulu 20251h 13min

How To Stay "Stubbornly Human" in an AI World / Inside Service Design / Ep. #07

How To Stay "Stubbornly Human" in an AI World / Inside Service Design / Ep. #07

Here is a hot take, empathy is becoming "theater"...I mean, it's that feeling you get when you receive a "hyper-personalized" yet clearly automated email saying "We are so deeply sorry to see you go"....

11 Joulu 20251h 1min

Designing for the Long Game: Self-Care as Professional Rigor / Rachael Dietkus / Ep. #242

Designing for the Long Game: Self-Care as Professional Rigor / Rachael Dietkus / Ep. #242

We often hear the "mantra" to move fast and break things...But what happens when the thing that breaks is you?For many service design professionals, this is the reality of their calendar: back-to-back...

4 Joulu 20251h 9min

How Vertical Storytelling Helps Translate Empathy into Business Value / Journey Management Playbook / Ep. #08

How Vertical Storytelling Helps Translate Empathy into Business Value / Journey Management Playbook / Ep. #08

Okay, we are pretty good storytellers... but are we telling the right story?As service design professionals, we nail it when it comes to what I call "Horizontal Storytelling". We can walk anyone throu...

27 Marras 20251h 8min

The Missing Link Between Service Design and Business Goals / Mark Howell / Ep. #241

The Missing Link Between Service Design and Business Goals / Mark Howell / Ep. #241

Service design, so what...That's a question still many people around us (rightfully) ask.And let's be honest, they'll probably keep asking it for the foreseeable future.It will take a very long time b...

20 Marras 20251h 9min

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