Creating the conditions where design can make a positive contribution / Jamin Hegeman / Ep. 143
Service Design Show17 Helmi 2022

Creating the conditions where design can make a positive contribution / Jamin Hegeman / Ep. 143

What does it take... How do you enable a design team to deliver their best work? As the VP of Design at Capital One, Jamin Hegeman is thinking about this on a daily basis. He is tasked with the big responsibility of making sure that his 700+ design colleagues are able to make a positive contribution to the business and its customers. In this week's episode you'll hear the journey Jamin has been on over the last few years. How he transitioned from being a design practitioner at a respected consultancy to now being a design leader at a major corporate. We talk about the need for designers to understand how things get done inside an organization. And how Jamin gained a new perspective on what success looks like. This conversation has some great insights on what it takes for design(ers) to be more impactful. Even if you're currently not a VP ;) It's a great privilege to be able to pick the brains of people like Jamin. And that they are willingly taking the time out of their busy schedule to share their experiences with us! Enjoy the conversation and keep making a positive impact! --- [ GUIDE ] -— 00:00 Welcome to episode 143 03:45 Who is Jamin 05:15 60 second rapid fire 07:00 How to become a VP of Design 11:15 What does success look like? 15:30 Being visible 20:30 Lessons learned 25:30 Good design leadership 29:15 Agency versus in-house perspective 34:15 Operationalizing design 38:30 Sense of accomplishment 43:30 Fighting the right battles 50:00 The impact of scale 51:15 What's next 52:00 Closing thoughts --- [ LINKS ] --- * https://www.linkedin.com/in/jaminhegeman/ * Design Justice (book) - https://amzn.to/3sFzWxz --- [ HOW TO EXPLAIN SERVICE DESIGN ] --- Learn what it takes to get your clients, colleagues, managers, CEOs and even grandmas as excited about service design as you are. https://servicedesignshow.com/free-course

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2026 Predictions ~ AI Agents, CX Engineers & The End of "Chat" / Jochem van der Veer / Episode #245

2026 Predictions ~ AI Agents, CX Engineers & The End of "Chat" / Jochem van der Veer / Episode #245

Imagine a world where you can simply look at your journey model and ask it why... Why, for example, is our customer churn spiking this quarter? How close are we to that reality?I invited my good frien...

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The Hidden Cost of the "Perfect" Journey (and how to avoid it) / Kendra Shimmell / Ep. #244

The Hidden Cost of the "Perfect" Journey (and how to avoid it) / Kendra Shimmell / Ep. #244

Sorry, but I have to say it...We are optimizing our way to boredom.Measure everything, test every variation, and optimize the customer journey until it’s "perfect". That seems to be the mantra of mode...

1 Tammi 1h 7min

Designing for Truth in an Era of AI Hallucinations / Inside Service Design / Episode #08

Designing for Truth in an Era of AI Hallucinations / Inside Service Design / Episode #08

We need to talk about the "intern" sitting on your desktop...Come on, you know the one. Sure, they are fast, very eager to please, and can process data at lightning speeds. But they also have a bad ha...

25 Joulu 20251h 1min

Fighting the "Enshittification" of Experience / Dan Saffer / Ep. #243

Fighting the "Enshittification" of Experience / Dan Saffer / Ep. #243

Sure, design might be going through a tough period...But as the saying goes, "never waste a good crisis."So this moment of uncertainty, where everyone is wondering if (or rather when) AI will take ove...

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How To Stay "Stubbornly Human" in an AI World / Inside Service Design / Ep. #07

How To Stay "Stubbornly Human" in an AI World / Inside Service Design / Ep. #07

Here is a hot take, empathy is becoming "theater"...I mean, it's that feeling you get when you receive a "hyper-personalized" yet clearly automated email saying "We are so deeply sorry to see you go"....

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Designing for the Long Game: Self-Care as Professional Rigor / Rachael Dietkus / Ep. #242

Designing for the Long Game: Self-Care as Professional Rigor / Rachael Dietkus / Ep. #242

We often hear the "mantra" to move fast and break things...But what happens when the thing that breaks is you?For many service design professionals, this is the reality of their calendar: back-to-back...

4 Joulu 20251h 9min

How Vertical Storytelling Helps Translate Empathy into Business Value / Journey Management Playbook / Ep. #08

How Vertical Storytelling Helps Translate Empathy into Business Value / Journey Management Playbook / Ep. #08

Okay, we are pretty good storytellers... but are we telling the right story?As service design professionals, we nail it when it comes to what I call "Horizontal Storytelling". We can walk anyone throu...

27 Marras 20251h 8min

The Missing Link Between Service Design and Business Goals / Mark Howell / Ep. #241

The Missing Link Between Service Design and Business Goals / Mark Howell / Ep. #241

Service design, so what...That's a question still many people around us (rightfully) ask.And let's be honest, they'll probably keep asking it for the foreseeable future.It will take a very long time b...

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