How to set up for successful service design projects? / James Field / Circle #13

How to set up for successful service design projects? / James Field / Circle #13

I could have seen this coming... That's the last thing you want to say when your project isn't going well.

To minimize this risk, you'll need to identify red flags early on and work to create conditions for success. But it's challenging to talk about these topics with internal stakeholders before your project begins.

People are eager to start; it makes sense. And you don't want to be seen as the one who is delaying things unnecessarily or putting roadblocks up.

Before you climb a mountain, it's wise to take advice from someone who's done it before so that you don't get stuck halfway on your journey. In this case, you're the one who's climbed the mountain of a service design project, and your internal stakeholder is eager to embark on their first trip.

So how do you make it evident that you're doing your internal stakeholder a service by addressing the conditions for success early on? You're helping them avoid common pitfalls and saving them the embarrassment of cleaning up the mess when things go sour.

Well, in this episode, you'll hear three examples of how service design professionals have successfully managed to create the space to have these conversations with their stakeholders.

One of my takeaways is that you need to have a clear process and structure in place that guides you through the tough questions at the start of a project.

Enjoy the conversation and keep making a positive impact :)

- Marc

--- [ EPISODE GUIDE ] ---

00:00 Welcome to the Show
04:00 Who is James
04:45 Why this topic?
08:45 What gives it away?
10:15 Do we need this?
12:15 Ignition conversation canvas
21:00 Kick-off workshop
24:00 Increased accountability
25:15 The learning mindset
28:00 The value is in the process
29:15 Framing service design
31:15 Knowing what's relevant
36:15 Slow down
39:30 The green flags
42:00 You want to hear it's important
44:15 Just do this one thing
47:15 Closing thoughts

--- [ CIRCLE ] ---

Join our community of in-house service design professionals at the Circle.
www.servicedesignshow.com/circle/

Jaksot(315)

2026 Predictions ~ AI Agents, CX Engineers & The End of "Chat" / Jochem van der Veer / Episode #245

2026 Predictions ~ AI Agents, CX Engineers & The End of "Chat" / Jochem van der Veer / Episode #245

Imagine a world where you can simply look at your journey model and ask it why... Why, for example, is our customer churn spiking this quarter? How close are we to that reality?I invited my good frien...

15 Tammi 1h 7min

The Hidden Cost of the "Perfect" Journey (and how to avoid it) / Kendra Shimmell / Ep. #244

The Hidden Cost of the "Perfect" Journey (and how to avoid it) / Kendra Shimmell / Ep. #244

Sorry, but I have to say it...We are optimizing our way to boredom.Measure everything, test every variation, and optimize the customer journey until it’s "perfect". That seems to be the mantra of mode...

1 Tammi 1h 7min

Designing for Truth in an Era of AI Hallucinations / Inside Service Design / Episode #08

Designing for Truth in an Era of AI Hallucinations / Inside Service Design / Episode #08

We need to talk about the "intern" sitting on your desktop...Come on, you know the one. Sure, they are fast, very eager to please, and can process data at lightning speeds. But they also have a bad ha...

25 Joulu 20251h 1min

Fighting the "Enshittification" of Experience / Dan Saffer / Ep. #243

Fighting the "Enshittification" of Experience / Dan Saffer / Ep. #243

Sure, design might be going through a tough period...But as the saying goes, "never waste a good crisis."So this moment of uncertainty, where everyone is wondering if (or rather when) AI will take ove...

18 Joulu 20251h 13min

How To Stay "Stubbornly Human" in an AI World / Inside Service Design / Ep. #07

How To Stay "Stubbornly Human" in an AI World / Inside Service Design / Ep. #07

Here is a hot take, empathy is becoming "theater"...I mean, it's that feeling you get when you receive a "hyper-personalized" yet clearly automated email saying "We are so deeply sorry to see you go"....

11 Joulu 20251h 1min

Designing for the Long Game: Self-Care as Professional Rigor / Rachael Dietkus / Ep. #242

Designing for the Long Game: Self-Care as Professional Rigor / Rachael Dietkus / Ep. #242

We often hear the "mantra" to move fast and break things...But what happens when the thing that breaks is you?For many service design professionals, this is the reality of their calendar: back-to-back...

4 Joulu 20251h 9min

How Vertical Storytelling Helps Translate Empathy into Business Value / Journey Management Playbook / Ep. #08

How Vertical Storytelling Helps Translate Empathy into Business Value / Journey Management Playbook / Ep. #08

Okay, we are pretty good storytellers... but are we telling the right story?As service design professionals, we nail it when it comes to what I call "Horizontal Storytelling". We can walk anyone throu...

27 Marras 20251h 8min

The Missing Link Between Service Design and Business Goals / Mark Howell / Ep. #241

The Missing Link Between Service Design and Business Goals / Mark Howell / Ep. #241

Service design, so what...That's a question still many people around us (rightfully) ask.And let's be honest, they'll probably keep asking it for the foreseeable future.It will take a very long time b...

20 Marras 20251h 9min

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