Service Design Show10 Marras 2022

Designing better futures for everyone / Lesley Ann Noel / Episode #162

I'm sure you've heard this before... "You can't design for everyone." That's a fundamental principle in a good design process.

In the end, design is all about making choices. And one of these choices is defining who you are designing for.

But here's an interesting question: Can you design with a specific user in mind without excluding others?

This sounds a lot like a paradox, right? So why bother trying to solve it? Because if we don't, we are creating inequality and harm.

This isn't exclusive to but especially relevant when working with public services. You can't just always design for the "average" user or the one with the most money. So what can you do?

Well, Lesley Ann Noel has made it her mission to help us design better futures for everyone. She has done many experiments in her role as a university professor to overcome this seeming paradox.

And her findings are... pretty surprising, to say the least. She shares her story in this week's episode.

After this conversation, it really resonated with me that it's okay and even beneficial to bring your whole self into the design process. Yes, including all of your biases!

--- [ 1. GUIDE ] ---

00:00 Welcome to episode 162
03:15 Who is Lesley
04:45 Lightning round
08:00 Designing better futures
09:45 Who are we designing for
12:15 What does better look like
16:45 Background story
22:45 The unknown unknown
27:30 Impact on the craft
30:45 Who is open to this
34:00 Most common question
37:15 Bring your identity
41:00 The mindful designer
45:00 What makes you happy
48:30 Lesson learned

49:45 Closing thoughts

--- [ 2. LINKS ] ---

* https://www.linkedin.com/in/lesleyannnoel/

* The Activist Academic (book) - https://amzn.to/3tfjUep

--- [ 3. CIRCLE ] ---

Join our private community for in-house service design professionals.

https://servicedesignshow.com/circle

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(322)

$Service Design is fractal / Andy Polaine / Episode #10$

Service Design is fractal / Andy Polaine / Episode #10

Andy shares his ideas on the fractal nature of service design. Or in other words at level should you be designing a service to really make an impact. ---------------------------------------- EPISOD...

11 Elo 201633min

Linking Service Design to business value / Damian Kernahan / Episode #9

Damian Kernahan talks about why service design needs to do a better job at articulating the value it creates for business and consumers. ---------------------------------------- EPISODE GUIDE 1:32 ...

28 Heinä 201629min

The secret to building a customer centric culture / Dave Gray / Episode #8

Dave Gray talks about why understanding Organisational culture is more important than ever and how norms, habits and behaviours shape that Organisational culture. ------------------------------------...

14 Heinä 201638min

Getting your boss to prototype customer experience / Adam Lawerence / Episode #7

Adam Lawrence talks about the power of jamming, the relationship between work and play and about using theater as a toolset within service design. ---------------------------------------- EPISODE GUI...

30 Kesä 201632min

What Service Design can learn from the olympics / Alex Nisbett / Episode #6

Alex Nisbett talks about customer performance, designing great public services and building internal service design capacity. ---------------------------------------- EPISODE GUIDE 1:04 - First enc...

16 Kesä 201631min

Tackling the biggest challenge within design education / Lauren Currie / Episode #5

Lauren Currie talks about redesigning design education, decreasing product consumption and the value of design. ---------------------------------------- EPISODE GUIDE 1:05 - First encounter with Ser...

2 Kesä 201625min

Design better services through experience prototyping / Erik Roscam Abbing / Episode #4

Experience prototyping can help you design better services! Curious how? Check out this episode with Erik Roscam Abbing. ---------------------------------------- EPISODE GUIDE 1:04 - Your first enco...

19 Touko 201635min

Service Design shouldn't be a department / Arne Van Oosterom / Episode #3

How do you scale Service Design? Just one of the topic in this episode of the Service Design Show featuring Arne van Oosterom. ---------------------------------------- EPISODE GUIDE 0:55 - Your fir...

5 Touko 201636min