Web 3, Customer Acquisition, and Value Props (Twittersode)

Web 3, Customer Acquisition, and Value Props (Twittersode)

Get ready for some high-level perspective and conversation on how you can move your business forward! This week, hosts Kipp Bodnar and Kieran Flanagan go on a Twitter deep dive on fascinating things that will tilt everyone’s perspective on growth. Keep your ears peeled for talks on how simplicity is underrated Web 3 and how it’s going to put the customer acquisition game on its head (hint: incentives!) how this founder showcases the value proposition of her company’s tools with one tweet They also discuss how LinkedIn joins the Podcast Network game, YouTube can win podcasts, and what podcast discovery engines are missing. Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. As a way to celebrate the launch, we’re giving away over $9k in tech prizes! Including a Playstation 5, Airpods Max, Eight Sleep Mattress, and so much more! Click here https://upvir.al/129763/MATG1?utm_source=MATG-Show-Notes&utm_medium=owned&utm_campaign=MATG-External to sign up. The giveaway ends on April 13th. Links: Kipp Bodnar, https://www.hubspot.com/company/management/kipp-bodnar Kieran Flanagan, https://blog.hubspot.com/marketing/author/kieran-flanagan Twitter deep-dive links: Pat Grady’s thread on 15 Lessons from 15 Years at Sequoia Capital: https://twitter.com/gradypb/status/1500853901901197314 Chris Cantino’s tweet on Web 2 and Web 3 acquisition differences: https://twitter.com/chriscantino/status/1496546019244490757 Yuliya Bel’s tweet on Who people are engaging with the most on Twitter: https://twitter.com/ybelyayeva/status/1493265844352294917 ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network

Jaksot(383)

Gary Vee: ‘If You Don’t Do This, Your Business Won’t Exist In 5 Years’

Gary Vee: ‘If You Don’t Do This, Your Business Won’t Exist In 5 Years’

Ep. 226 Gary Vaynerchuk is challenging the traditional mindset of business and marketing. Kipp, Kieran and guest Gary Vaynerchuk (VaynerX) dive into the importance of organic social media. Learn more about Gary’s revolutionary insights on why staying ahead of market dynamics is crucial in the ever-changing landscape of business and marketing, why traditional Fortune 500 companies are falling behind, the significance of understanding micro consumer segments, and the rise of social influencers. He covers all this and more in his new book. Preorder Gary’s book, “Day Trading Attention: How to Actually Build Brand and Sales in the New Social Media World”: https://a.co/d/gEmj0HX Mentions Gary Vaynerchuk https://garyvaynerchuk.com/ VaynerX https://vaynerx.com/ Vaynermedia https://vaynermedia.com/ Web 2.0 https://en.wikipedia.org/wiki/Web_2.0 Wine Library https://winelibrary.com/ Gary’s Ted Talk https://www.ted.com/talks/gary_vaynerchuk_do_what_you_love_no_excuses Get HubSpot's Free AI-Powered Sales Hub: enhance support, retention, and revenue all in one place https://clickhubspot.com/3j3 We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

16 Touko 202458min

OpenAI Launches ChatGpt-4o

OpenAI Launches ChatGpt-4o

Ep. 225 How will AI redefine the future of business interactions and learning? In today's episode, Kipp boldly predicts that OpenAI's GPT-4o could usher in a new frontier in real-time communication and marketing. Kipp and Kieran dive into the groundbreaking features of OpenAI's latest release. Learn more on how the omnimodal capabilities of GPT-4o are set to transform customer engagement, the massive implications for voice, language learning and translation, and the potential for AI to streamline educational and training processes in unprecedented ways. Mentions GPT-4o https://openai.com/index/hello-gpt-4o/ Duolingo https://www.duolingo.com/ Hume https://www.hume.ai/ Get HubSpot's Free AI-Powered Sales Hub: enhance support, retention, and revenue all in one place https://clickhubspot.com/3j3 We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

14 Touko 202434min

How To Master Sales Prospecting With Ai In 2024

How To Master Sales Prospecting With Ai In 2024

Ep. 224 Did you know AI could potentially increase email conversion rates by 94%? Kipp and Kieran dive into the AI implications of sales prospecting. Learn more about how effective personalization can leverage online data, the role of AI in improving prospecting emails, and the future of AI in voice prospecting and creating engaging, celebrity-driven marketing campaigns. Mentions OpenAI https://www.openai.com/ Grammarly https://www.grammarly.com/ Gary Vaynerchuk https://garyvaynerchuk.com/ Get HubSpot's Free AI-Powered Sales Hub: enhance support, retention, and revenue all in one place https://clickhubspot.com/3j3 We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

9 Touko 202434min

I Created A Media Strategy For Airbnb With One Prompt (Multimodal Masterclass)

I Created A Media Strategy For Airbnb With One Prompt (Multimodal Masterclass)

Ep. 223 How can you be in the 5% of in demand marketers in the future? Kieran dives into the marketing playbook for the AI era.  Learn more on crafting multimodal content strategies, personalizing marketing at scale, and collapsing the customer journey into effective marketing techniques. Mentions Sam Altman https://blog.samaltman.com/ Eleven Labs https://elevenlabs.io/ Gary Vaynerchuk https://garyvaynerchuk.com/ Bing https://www.bing.com/ Get HubSpot's Free AI-Powered Sales Hub: enhance support, retention, and revenue all in one place https://clickhubspot.com/3j3 We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

7 Touko 202441min

How This GPT-4 Prompt Is Breaking a $257 Billion Industry

How This GPT-4 Prompt Is Breaking a $257 Billion Industry

Ep. 222 Why should you build for the AI of the future, NOT for the AI of today? Kipp and Kieran dive into the potential ChatGPT-5 model and how it can revolutionize brand marketing strategies. Learn more on integrating AI for extracting and analyzing data, enhancing brand awareness and net promoter scores, and the significance of building your marketing platforms to accommodate upcoming AI advancements. Mentions Sam Altman https://twitter.com/sama Gemini Advanced https://gemini.google.com/advanced Claude https://claude.ai/ Grammarly https://www.grammarly.com/ Get HubSpot's Free AI-Powered Sales Hub: enhance support, retention, and revenue all in one place https://clickhubspot.com/3j3 We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

2 Touko 202433min

How I Use ChatGPT To Grow My 54,000+ Subscriber Newsletter

How I Use ChatGPT To Grow My 54,000+ Subscriber Newsletter

Ep. 221 How can AI revolutionize the way we create and consume content?  Kipp and Dan Shipper (CEO of Every) dive into how AI tools like ChatGPT have become indispensable in content creation. Learn more about harnessing AI for newsletter growth, integrating AI to enhance creativity without stifling it, and utilizing advanced AI models to tackle complex tasks. Mentions Every https://every.to/ Gemini https://gemini.google.com/ Claude https://claude.ai/ We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

30 Huhti 202441min

I Created An Ai Email Course Using ChatGPT

I Created An Ai Email Course Using ChatGPT

Ep. 220 Will Ai automate 95% of a marketer's role? A solo Kieran dives into why he created an Ai email course and why it’s so important to have a passion for marketing. Learn more about creating Ai-driven content, utilizing persuasion techniques to elevate campaigns, and testing the effectiveness of Ai in real marketing projects using Kieran’s course.  Link to Kieran’s course: https://bit.ly/timeless-marketing-ai Mentions Claude https://claude.ai/ Sam Altman https://twitter.com/sama Delphi https://www.delphi.ai/ Grammarly https://www.grammarly.com/ We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

25 Huhti 202433min

Why Google Is NOT Dead & How To Dominate Ai-Driven Search ft. Ethan Smith

Why Google Is NOT Dead & How To Dominate Ai-Driven Search ft. Ethan Smith

Ep. 219 Is Google really at risk of becoming obsolete in the age of AI-driven search? Ethan Smith’s answer may surprise you. Kipp, Kieran and Ethan Smith (Graphite) dive into the Ai revolution and its impact on search marketing and SEO practices. Learn more about the adaptability of Google's Adwords model in the Ai era, and the tactics for dominating Ai-driven search through strategic content creation. Mentions Graphite https://graphite.io/ Quora https://www.quora.com/ Google AdWords https://ads.google.com/ We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

23 Huhti 202446min

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