‘Half-Baked Marketing Ideas’ with Kipp Bodnar and Kieran Flanagan

Will B2C be disrupted by creators? Kipp and Kieran are joined by Trung Phan to discuss building a whole career around creating content online. Learn how to build a content research funnel, how to bring internet culture into business, build trust & credibility as a creator, and how should writers think about AI disruption? About Trung Phan The Internet meme guy on business and tech. ex-The Hustle/HubSpot. He has become one of the most popular internet people. The anti-LinkedIn guy. Connect with Trung! Twitter https://twitter.com/TrungTPhan  LinkedIn https://www.linkedin.com/in/tp23/  Bearly.ai https://bearly.ai/  Newsletter https://trungphan.substack.com/  Mentions: The Hustle https://thehustle.co/  Bill Simons https://twitter.com/BillSimmons  New York Times https://www.nytimes.com/ Wall Street Journal https://www.wsj.com/  Financial Times https://www.ft.com/  The Economist https://www.economist.com/  Quora https://www.quora.com/  Reddit ​​https://www.reddit.com/  Bearly.ai https://bearly.ai/  Jim Rome https://www.jimrome.com/  We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

11 Huhti 202336min

Video/image-based AI is going to transform marketing. Kipp and Kieran dive into what Midjourney is and how it’s completely changing the game for marketers. Learn how image AI is going to change how we create content, why copyright law will be at the center of AI, and how these new tools will empower a marketer’s toolbelt. Mentions Midjourney https://www.midjourney.com/home/?callbackUrl=%2Fapp%2F   Canva https://www.canva.com   Matt Wolfe’s tweet https://twitter.com/mreflow/status/1642997929362472960  Jim Fan’s tweet https://twitter.com/DrJimFan/status/1642921475849203712    Getty Images https://www.gettyimages.com/   Jenny AI’s tweet https://twitter.com/jenny____ai/status/1642895693672255492  We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

6 Huhti 202329min

You only need to master one of these tactics to create a billion-dollar business. Kipp and Kieran dive into the core frameworks to take your business to the next level. Learn the power duo of template creation through organic search, why user-generated SEO loops are game-changing, and how you can incentivize your community to drive growth for your business. Mentions Canva https://www.canva.com/  Miro https://miro.com/  Figma http://figma.com/  Genius https://genius.com/  Stack Overflow https://stackoverflow.com/  Rewind https://www.rewind.ai/  Dropbox https://www.dropbox.com/  PayPal https://www.paypal.com/us/home  Evernote https://evernote.com/  HubSpot user groups https://www.hubspot.com/hubspot-user-groups  Chainlink https://chain.link/  Loom https://www.loom.com/home  We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

4 Huhti 202330min

Bing’s market share is up by 15%. Google is down by 1%. Kipp and Kieran take you through the new AI revolutions and how it will transform your business. Learn how to take AI and build real use cases for your business, the three types of roles that have forever changed from AI, how AI equals out the playing field for employees, and how to leverage AI to grow your business. Mentions ChatSpot https://chatspot.ai/ ChatGPT https://chat.openai.com/chat Bing https://www.microsoft.com/en-us/bing?form=MA13FJ  AI Pope on Daily Mail https://www.dailymail.co.uk/news/article-11907391/Social-media-stunned-AI-image-Pope-Francis-wearing-stylish-puffer-coat.html  Midjourney https://www.midjourney.com  Canva AI https://www.canva.com/ai-image-generator/  Adobe AI https://www.adobe.com/sensei/generative-ai.html  Peter Yang’s episode https://link.chtbl.com/CcPxrGsN  Sam Altman on Lex Fridman podcast https://www.youtube.com/watch?v=L_Guz73e6fw  David Sacks tweet https://twitter.com/DavidSacks/status/1640415817102934018  Ben’s Bites Newsletter https://www.bensbites.co/  Tiny https://www.tiny.com/  Spencer Scott’s thread on AI & Shopify https://twitter.com/akaspencerscott/status/1638996893576601600?s=46&t=qo0rMvYEbESguv0k2b7KGw  Microsoft AI https://www.microsoft.com/en-us/ai  We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

30 Maalis 202323min

People don’t want to follow brands. Kipp and Kieran are joined by Ankur Nagpal (Founder at Ocho) to go all in on Ocho’s $0 marketing strategy. Learn why Ocho’s betting big on their team building their individual brands, how to take advantage of the hidden tax codes, why creators need to build ownership, and how to recruit a marketing leader. About Ankur Recently launched Ocho (ocho.com) to help business owners build wealth. He also runs Vibe Capital (vibe.vc), a venture capital fund with 100+ portfolio companies and $100M+ in AUM.  Previously, founded Teachable (teachable.com) & scaled to $50M+ in ARR before selling to Hotmart, where he serves on the board. Currently lives in Brooklyn, NY when not vagabonding around the globe. Connect with Ankur! Ocho https://ocho.com/  LinkedIn https://www.linkedin.com/in/ankurnagpal/  Twitter https://twitter.com/ankurnagpal  Mentions Sam Parr https://twitter.com/thesamparr  Ankur’s Tweet https://twitter.com/ankurnagpal/status/1593026491058917377  Ocho https://twitter.com/ochowealth  Teachable https://teachable.com/  Google Bard https://bard.google.com/  We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

28 Maalis 202340min

Is Google going to get displaced in 2023? Kipp and Kieran are joined by Nathan Labenz (founder at Waymark) to reveal the true power of GPT-4 and the real use cases for your business. Learn the weaknesses in AI, how it can affect current jobs, and why search won’t get disrupted in 2023. Connect with Nathan! Twitter https://twitter.com/labenz  LinkedIn https://www.linkedin.com/in/nathanlabenz/  About Nathan Labenz Nathan Labenz is the founder & AI R&D lead at Waymark, a video generation company, and also hosts the Cognitive Revolution podcast. Mentions GPT 4 https://openai.com/research/gpt-4  Athena https://www.athenago.com/  Perplexity AI https://www.perplexity.ai/  Playground AI https://playgroundai.com/  Midjourney https://www.midjourney.com/home/  DALLE-2 https://openai.com/product/dall-e-2  Stable diffusion https://stablediffusionweb.com/  Play HT https://play.ht/  Numerous https://numerous.ai/  Microsoft 365 Copilot https://www.microsoft.com/en-us/ai  We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

23 Maalis 202339min

How will the biggest day in AI history affect the marketing world? Kipp and Kieran uncover all the AI news to keep you ahead of the curve. Learn why the launch of GPT-4 changes everything, why you need to adapt and iterate quickly to not get out-innovated, and why most businesses will change operating models in the next 5 years. Mentions: GPT-4 https://openai.com/research/gpt-4  Google Docs https://www.google.com/docs/about/  Zapier https://zapier.com/  OpenAI https://open.ai/  David Blaine https://davidblaine.com/  Grammarly https://app.grammarly.com/  Figma https://www.figma.com/  Canva https://www.figma.com/  Khan Academy AI Tutor https://www.khanacademy.org/khan-labs  Midjourney https://www.midjourney.com/home/  Adept https://www.adept.ai/  We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

21 Maalis 202334min

Change is coming faster than you may think. Kipp and Kieran dive into how you can defend your business in a post-A.I. world. Learn where to invest more into your business today, how to pivot from big disruptions, why you need strong data and quick distribution to survive, and will community survive in a post-A.I. world? Mentions HubSpot’s ChatSpot https://www.hubspot.com/artificial-intelligence  GPT-4 https://openai.com/product/gpt-4  Microsoft AI https://www.microsoft.com/en-us/ai  Quora https://www.quora.com/  Stable Diffusion https://stablediffusionweb.com/  Notion https://www.notion.so/product  Figma https://www.figma.com/  Miro https://miro.com/  Zapier https://zapier.com/  Our latest episode of half-baked marketing ideas https://link.chtbl.com/LV2jUMJJ  We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

16 Maalis 202335min