Be The Most Interesting Brand In Your Market with Ross Simmonds

Be The Most Interesting Brand In Your Market with Ross Simmonds

77% of searches on Mobile result in 0 clicks. Marketers, does this frighten or inspire you? Kipp and Kieran discuss what this means for the future of marketing with Ross Simmonds. Plus: The importance of intellectual property long-term (and how it affects the livelihood of your business) and how to tell a great story about your brand. Who is Ross Simmonds? Ross Simmonds is the founder & CEO of Foundation, a global marketing agency that provides services to organizations all over the world ranging from some of the fastest-growing startups to global brands. Ross sits on the board of directors for Volta Labs, Phoenix House, and Boys & Girls Club of Preston. Ross is also a well sought public speaker, an angel investor, and the author of multiple books. Plus, check out Ross Simmonds’ DREAM playbook on how to effectively distribute your content) https://training.foundationinc.co/dream Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Links: Ross Simmonds, https://twitter.com/thecoolestcool Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

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6 A.I. Tools That Will Save You 1-Hour/Day

6 A.I. Tools That Will Save You 1-Hour/Day

Kipp and Kieran bring the heat with six AI tools that will TRANSFORM the way you work and scale you to the next level. Press play to listen to how these tools will uplevel you and your team with the ...

16 Joulu 202210min

How To Sell Big Ideas.

How To Sell Big Ideas.

Kipp and Kieran go behind the scenes on how to pitch your business, your strategy, and your ideas. Press play to unlock: How to structure problems into opportunities The power of simplification Kip...

15 Joulu 202225min

How To Be #1 In Your Industry | Lessons From MrBeast, Zoom & Peloton w/ Christopher Lochhead

How To Be #1 In Your Industry | Lessons From MrBeast, Zoom & Peloton w/ Christopher Lochhead

In tech categories, one company earns 76% of the total market cap/market capitalization in any given market category. What’s up with that? Christopher Lochhead joins the show to talk ALL about catego...

13 Joulu 202242min

Marketing Execs React To The Netflix Pepsi Documentary

Marketing Execs React To The Netflix Pepsi Documentary

How do you build differentiation for a commoditized product? Kipp and Kieran get into the logistics of the Cola wars. Press play to find out: Focus on your audience vs. product values/features Comp...

8 Joulu 202227min

This OpenAI Update Is Going To Replace Google Search with Ben Tossell

This OpenAI Update Is Going To Replace Google Search with Ben Tossell

Chat GPT just became public - what does this mean for Google search? Ben Tossell joins Kipp and Kieran to dive deep into the world of AI and the newest updates that may give Google search a run for i...

6 Joulu 202231min

Breaking Down Airbnb’s Brand Marketing Strategy

Breaking Down Airbnb’s Brand Marketing Strategy

Airbnb has ditched performance marketing and has gone all in on brand marketing. What are the logistics and strategy behind that? Kipp and Kieran do a deep dive into Airbnb and the frameworks they’ve...

1 Joulu 202224min

How Bob Iger Took Disney’s Stock from $50B to $275B

How Bob Iger Took Disney’s Stock from $50B to $275B

Can Bob Iger save Disney from their downward spiral? Kipp and Kieran are back with unsolicited business advice for Bob Iger and Disney. Press play to discover what business moves have paid off for Di...

29 Marras 202218min

The #1 Turkey Marketing Campaign For Thanksgiving 2022

The #1 Turkey Marketing Campaign For Thanksgiving 2022

This company used its creative marketing skills to become #1 in Turkeys through this strategy.  Kipp and Kieran are here for a thanksgiving themed episode, with major business takeaways. Press play t...

24 Marras 202215min

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