Rethinking your Market with Everette Taylor (CMO of Artsy)

Rethinking your Market with Everette Taylor (CMO of Artsy)

How do you reduce the entry barrier for consumers as a marketer? Hint: Look at your customer touchpoints. Everette Taylor joins Kipp and Kieran to talk about making your brand more accessible, how to widen your target market, how to work with creators, and more! Who is Everette Taylor? Everette Taylor is Chief Marketing Officer for Artsy, the leading global marketplace for buying and selling art by the world's leading artists. A respected marketer, entrepreneur, and digital art-world leader, he joined Artsy in 2019 from ET Enterprises, which he founded in 2013, and where he served as CEO. At ET Enterprises—the parent company of six businesses—Everette drove 3X growth of the company during 2018 and was recognized as a Forbes 30 under 30 All-Star Alumni. In addition, Everette is an established public speaker and digital influencer. Plus, Checkout Everette’s work! Instagram https://www.instagram.com/everette/ Twitter https://twitter.com/everette Artsy https://www.artsy.net/ Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

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Use A.I. To Accelerate Your Career While Others Panic (Complete Guide) (#112)

Are entry-level jobs going away? Kipp and Kieran dive into how A.I. can make you more money and accelerate your career. Learn how each different role within marketing will be impacted by AI, the impo...

25 Huhti 202332min

AutoGPT: EVERYTHING You Need To Know (#111)

AutoGPT: EVERYTHING You Need To Know (#111)

There’s a new A.I. on the block that makes ChatGPT sound like old news. Kipp and Kieran dive into AutoGPT and the massive impact it will have on how we market and grow our businesses. Learn the AutoG...

20 Huhti 202331min

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Will AI disrupt advertising? Kipp and Kieran are joined by the marketing man himself, Neil Patel. Learn how AI will cannibalize search, the economics of your performance marketing, what the auction m...

18 Huhti 202345min

Why free stuff makes us crazy

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Why do we care so much when a crummy t-shirt gets shot out of a cannon at a sporting event?  It's all about the power of "free," a price point that makes us feel high and act so irrationally that we ...

16 Huhti 202332min

Marketing Executives React To Hilarious 1980s TV Commercials (#109)

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What can we all learn from commercial marketing during the golden age of TV? Kipp and Kieran dive into 1980s advertising and give their take on marketing learnings that we can incorporate today. Lear...

13 Huhti 202329min

How I Grew To 600,000 Twitter Followers Using Reddit with Trung Phan (#108)

How I Grew To 600,000 Twitter Followers Using Reddit with Trung Phan (#108)

Will B2C be disrupted by creators? Kipp and Kieran are joined by Trung Phan to discuss building a whole career around creating content online. Learn how to build a content research funnel, how to bri...

11 Huhti 202336min

Midjourney V5 Update: Everything You Need To Know (#107)

Midjourney V5 Update: Everything You Need To Know (#107)

Video/image-based AI is going to transform marketing. Kipp and Kieran dive into what Midjourney is and how it’s completely changing the game for marketers. Learn how image AI is going to change how w...

6 Huhti 202329min

3 Growth Hacks Startups Use To Go From $0 to $1 Billion (#106)

3 Growth Hacks Startups Use To Go From $0 to $1 Billion (#106)

You only need to master one of these tactics to create a billion-dollar business. Kipp and Kieran dive into the core frameworks to take your business to the next level. Learn the power duo of templat...

4 Huhti 202330min

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