Using Social Dynamics to Build Community with Capri Wheaton

Using Social Dynamics to Build Community with Capri Wheaton

How do you mobilize your community as an early-stage startup? Capri Wheaton joins Kipp and Kieran to talk about how to scale a community using unscalable tactics, creating feed-based hype around your product, using social dynamics to your advantage, and how she dropped out of Berkeley to start her fashion-tech company, and more! Who is Capri Wheaton? Dressd Founder and CEO, Capri Wheaton studied at the University of California, Berkeley, before stepping away to start the app company Dressd, expected to launch in May. In business since November 2021, Dressd is funded by Y Combinator, an investor in early-stage startups and such well-known companies as Airbnb, Dropbox, Reddit, Twitch, and Instacart. Plus, Checkout Capri’s work! IG: https://www.instagram.com/shop.dressd TikTok: https://www.tiktok.com/@shopdressd Twitter: https://twitter.com/Capri_lynnn LinkedIn: https://www.linkedin.com/in/capri-wheaton-59863a199/ Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

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“Founder Mode” - A Summary Of Paul Graham’s Viral Essay

“Founder Mode” - A Summary Of Paul Graham’s Viral Essay

Ep. 258 Is traditional management holding your business back?  Kipp and Kieran dive into the transformative concept of Founder Mode and how it redefines effective leadership for modern businesses. Le...

5 Syys 202435min

HubSpot Co-Founder Introduces The Future Of Ai Agents | Fiverr Marketplace For Ai Agents

HubSpot Co-Founder Introduces The Future Of Ai Agents | Fiverr Marketplace For Ai Agents

Ep. 257 Are you ready to unlock the secrets of AI agents and revolutionize your career?  Kipp and Kieran dive into an engaging conversation with HubSpot Co-Founder Dharmesh Shah about AI agents, cont...

3 Syys 202447min

The Playbook For Building A $1 Billion Creator Business

The Playbook For Building A $1 Billion Creator Business

Ep. 256 "How do you build a $1 billion creator business from scratch?" Kipp, Kieran, and Morning Brew’s co-founder Alex Lieberman dive into the playbook for building massive creator-led ventures in t...

29 Elo 202412min

Free AI Tool: See What The Internet Really Says About Your Brand

Free AI Tool: See What The Internet Really Says About Your Brand

Ep. 255 Why is customer service the number one brand technique you need to master? Kipp and Kieran dive into the groundbreaking ways AI tools are transforming brand awareness and customer perception....

27 Elo 202421min

He Automated His Sales Job With Ai… So His Boss Promoted Him

He Automated His Sales Job With Ai… So His Boss Promoted Him

Ep. 254 What if you could automate the most mundane parts of your sales job and get promoted for it? Kipp and Kieran are joined by Ethan Dewaal, and dive into how AI is revolutionizing sales practice...

22 Elo 202439min

Alex Lieberman on Building A Personal Brand & Influencer Marketing Trends

Alex Lieberman on Building A Personal Brand & Influencer Marketing Trends

Ep. 253 Can old IP give shut-down businesses a new lease on life? Kipp and Kieran explore how reviving dormant brands might just be the next big trend in marketing. They are joined by Morning Brew’s ...

20 Elo 202444min

Ai Images: Flux, Spotting Fakes & 4 Marketing Use Cases

Ai Images: Flux, Spotting Fakes & 4 Marketing Use Cases

Ep. 252 AI images are now so realistic that even AI experts can't tell what's real anymore. Kipp and Kieran dive into the dramatic advancements in AI image generation with the release of Flux. Learn ...

15 Elo 202425min

16 Years Of Marketing Lessons In 54 Minutes - ft. CMO Of Wix.com

16 Years Of Marketing Lessons In 54 Minutes - ft. CMO Of Wix.com

Ep. 251 Are Google ads overrated?  Kipp and guest, Omer Shai, CMO of Wix, examine the evolving landscape of search and the secret sauce behind Wix's success. Kipp and Omer dive into marketing lesson...

13 Elo 202451min

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