Using Social Dynamics to Build Community with Capri Wheaton

Using Social Dynamics to Build Community with Capri Wheaton

How do you mobilize your community as an early-stage startup? Capri Wheaton joins Kipp and Kieran to talk about how to scale a community using unscalable tactics, creating feed-based hype around your product, using social dynamics to your advantage, and how she dropped out of Berkeley to start her fashion-tech company, and more! Who is Capri Wheaton? Dressd Founder and CEO, Capri Wheaton studied at the University of California, Berkeley, before stepping away to start the app company Dressd, expected to launch in May. In business since November 2021, Dressd is funded by Y Combinator, an investor in early-stage startups and such well-known companies as Airbnb, Dropbox, Reddit, Twitch, and Instacart. Plus, Checkout Capri’s work! IG: https://www.instagram.com/shop.dressd TikTok: https://www.tiktok.com/@shopdressd Twitter: https://twitter.com/Capri_lynnn LinkedIn: https://www.linkedin.com/in/capri-wheaton-59863a199/ Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

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Top tips from Marketing experts!

Top tips from Marketing experts!

Ep. 240 Is distribution the undefeated catalyst in marketing?  Kipp and Kieran dive into some of the best episodes they’ve recorded on Marketing Against the Grain. Learn more on the critical importan...

4 Heinä 202424min

Generate 10x Views On A LinkedIn Post With These GPT-4o Prompts

Generate 10x Views On A LinkedIn Post With These GPT-4o Prompts

Ep. 239 Are you ready to 10x your views on LinkedIn using AI?  Kieran and Kipp dive into the GPT-4o prompts that can transform your social media game. Learn more on understanding the role of hallucin...

2 Heinä 202434min

Only Pro Marketers Use These Untapped Marketing Channels

Only Pro Marketers Use These Untapped Marketing Channels

Ep. 238 Are you tired of spending your advertising budget on the same stale channels?  Kipp and Kieran dive into the untapped marketing channels that pro marketers are leveraging to gain a competitiv...

27 Kesä 202427min

How Ai Is Changing A $28.6B Company’s Marketing Strategy (2024)

How Ai Is Changing A $28.6B Company’s Marketing Strategy (2024)

Ep. 237 How do we create the new marketing playbook of the AI era? Kipp and Kieran dive into the evolving landscape of marketing and how AI is setting the stage for the next big shift. Learn more on h...

25 Kesä 202442min

How To Stand Out As A Marketer In 2024 (Even On A Small Budget)

How To Stand Out As A Marketer In 2024 (Even On A Small Budget)

Ep. 236 "Is marketing facing a crisis of faith today?"  Kipp and Kieran dive into the shifting landscape of modern marketing and how to navigate it successfully in 2024. Learn more about achieving ta...

20 Kesä 202445min

Everything I Learned From Seth Godin in 50 Minutes - Wes Kao

Everything I Learned From Seth Godin in 50 Minutes - Wes Kao

Ep. 235 Is instant success holding you back from true mastery? Kipp, Kieran, and guest, Wes Kao (co-founder of Maven and altMBA), dive into the lessons learned from Seth Godin about embracing the cra...

18 Kesä 202444min

Apple Intelligence Can Outsmart 99% Of Marketers (WWDC Recap)

Apple Intelligence Can Outsmart 99% Of Marketers (WWDC Recap)

Ep.234 Is Apple's AI revolution set to change the way you interact with technology and market your business? Kipp and Kieran dive into Apple’s groundbreaking AI integrations announced at WWDC and the...

13 Kesä 202429min

Watch These 33 Minutes To Become An AI Expert

Watch These 33 Minutes To Become An AI Expert

Ep. 233 What happens if AI reduces human cost to zero? Kipp and Kieran dive into the groundbreaking implications of AI on sales training, marketing efficiency, and customer support roles. Learn more ...

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