Failing Is Key To Succeeding (Plus, News-Jacking and Building Brand Authenticity)

Failing Is Key To Succeeding (Plus, News-Jacking and Building Brand Authenticity)

What’s a world-class brand that customers despise, but keep going back to? Hint: rhymes with Lion Air. Kipp and Kieran discuss why you need to fail to succeed, the importance of brand authenticity (with tangible examples), this founder newsjacking to showcase his company’s value props, and more! Things Mentioned: Ryan Air’s tweet mocking crypto boys https://twitter.com/Ryanair/status/1525083159725056002 Salem Ilese, Crypto Boy songwriter & artist https://twitter.com/salemilese Packy McCormick’s newsletter “Newton’s Alchemy” https://www.notboring.co/p/newtons-alchemy?s=r Rand Fishkin showcasing Spark Toro & Followerwonk’s power https://twitter.com/randfish/status/1525984071158931456 David Meerman Scott, author of “Newsjacking” https://twitter.com/dmscott https://www.newsjacking.com/ Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Jaksot(420)

Take Control of Your Future (Career Advice for Marketing Professionals)

Take Control of Your Future (Career Advice for Marketing Professionals)

How can smaller marketing teams positively affect change in organizations that don’t believe in spending money on marketing? Kipp and Kieran dive deep into the world of career growth - The mental mode...

2 Elo 202228min

Leadership That Drives Growth (Insights from Kipp and Kieran)

Leadership That Drives Growth (Insights from Kipp and Kieran)

It’s not just about your marketing strategy and skills, it’s about your ability to lead. Kipp and Kieran go all in on leadership - how to manage and empower your team, balancing iterative vs. exponent...

28 Heinä 202227min

Turn Your Solid Business into Big Business (Half-Baked Marketing Ideas)

Turn Your Solid Business into Big Business (Half-Baked Marketing Ideas)

Go behind the scenes with Kipp and Kieran as they brainstorm fresh marketing ideas for real-life companies on how they can move their business forward with creative growth strategies and outside-of-th...

26 Heinä 202233min

The Secrets of TikTok Revealed w/ Salem Ilese

The Secrets of TikTok Revealed w/ Salem Ilese

How do you get maximum output from a single idea? Salem Ilese (singer and songwriter) joins the show to discuss how to grow your brand via TikTok, how to feed the algorithm, the importance of knowing ...

21 Heinä 202232min

Listener Q&A with HubSpot CMO and SVP, Kipp Bodnar and Kieran Flanagan

Listener Q&A with HubSpot CMO and SVP, Kipp Bodnar and Kieran Flanagan

How do you market to a difficult target audience? Do you market to the buyer or end user? Kipp and Kieran answer YOUR marketing questions on how to tailor a 2x2 for your business, using a series C con...

19 Heinä 202216min

Growing Your Brand Through Inbound Media with Patrick Campbell

Growing Your Brand Through Inbound Media with Patrick Campbell

How do you get started in media as a founder? Kipp and Kieran are joined by Patrick Campbell (Founder of Profitwell, CSO at Paddle) to discuss how to sell the marketing-first ideology to your founder,...

14 Heinä 202239min

Customer Acquisition Has Changed: A New Approach For 2022

Customer Acquisition Has Changed: A New Approach For 2022

Where will consumer behavior go in the future? Kipp and Kieran go on a deep dive on all the ways you want to think about acquiring differently in the future, how to use your business model as a growth...

12 Heinä 202227min

Becoming a Community-Driven Company with Yuliya Bel

Becoming a Community-Driven Company with Yuliya Bel

Why should tech companies be media companies? Kipp and Kieran are joined by Yuliya Bel (CEO and Co-Founder of Notus) to discuss (and debate) the importance of investing in good content & distribution,...

7 Heinä 202241min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
psykopodiaa-podcast
rss-rahapodi
ostan-asuntoja-podcast
rss-rahamania
herrasmieshakkerit
rahapuhetta
rss-laakispodi
rss-sisalto-kuntoon
rss-sami-miettinen-neuvottelija
leadcast
rss-lahtijat
rss-bisnesta-bebeja
rss-seuraava-potilas
sijoituspodi
rss-karon-grilli
rss-juurisyy-johtamisesta-kilpailuetua
rss-draivi
rss-johtoajatuksia