Turning a Problem into an Opportunity

Turning a Problem into an Opportunity

As a business leader, how do you think about a recession, and what’s your approach? Hint: It’s not the strongest that will survive, but the ones who respond best to change. Kipp and Kieran give tangible advice on what will make or break your business in the next 24 months, companies that made strategic choices to grow, what happens if your targeting is too broad, and more! Plus, We answer one of YOUR questions. Shoutout to user Write.Edit.Repeat. for leaving their review! Do you want to be the next featured listener question? Leave your questions in the reviews and we may feature you next. Things Mentioned: Shaan Puri’s thread on companies that made strategic choices to grow https://twitter.com/ShaanVP/status/1529900270481596417 Tweet on Cinnamon Whiskey https://twitter.com/noahsfriedman/status/1529919311351009292 Tweet of Uber in Portland https://twitter.com/iamjasonlevin/status/1529901811183800331 Tweet on Aol CD delivery in US https://twitter.com/jonathansenin/status/1529917737547354112 Tweet on Cirque Du Soleil, Qualtrics, and Facebook https://twitter.com/grahamgintz/status/1529901696859656228 Andy John’s Twitter https://twitter.com/ibringtraffic Positioning: The Battle for Your Mind by Al Ries and Jack Trout https://www.ries.com/books/ Sequoia Capital’s presentation for portfolio companies https://content.fortune.com/wp-content/uploads/2022/05/Adapting_to_Endure_May_2022.pdf Alex Banks thread on takeaways from Sequoia Capital’s presentation https://twitter.com/thealexbanks/status/1529865275876659218 The Coddling of the American Mind by Greg Lukianoff and Jonathan Haidt https://www.thecoddling.com/ Patrick Coleman on free marketing advice https://twitter.com/patrickscoleman/status/1529495625380679680 Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

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The #1 Turkey Marketing Campaign For Thanksgiving 2022

The #1 Turkey Marketing Campaign For Thanksgiving 2022

This company used its creative marketing skills to become #1 in Turkeys through this strategy.  Kipp and Kieran are here for a thanksgiving themed episode, with major business takeaways. Press play t...

24 Marras 202215min

The Future Of A.I. Businesses With Steph Smith

The Future Of A.I. Businesses With Steph Smith

Where does AI fit into a marketer’s workflow? Steph Smith (Podcast Host @ a16z) joins Kipp and Kieran to dive deep into the world of AI: The importance of a clear distribution plan, if AI will work fo...

22 Marras 202234min

How The Best Companies Pivot During A Bad Recession

How The Best Companies Pivot During A Bad Recession

The world seems like it’s falling apart, here’s what marketers should do next. Kipp and Kieran give you the upside on an economic downturn and how YOU can turn it into a massive opportunity. Press pl...

17 Marras 202231min

6 Marketing Ideas To Take Athletic Greens From $120M to $500M/Year (Half-Baked Marketing Ideas)

6 Marketing Ideas To Take Athletic Greens From $120M to $500M/Year (Half-Baked Marketing Ideas)

How do you create value through business content? Kipp and Kieran are back with the 2nd part to half-baked marketing ideas - where you can take their ideas and apply them to your OWN marketing strate...

15 Marras 202231min

5 Traits You Need To Make It Through the Recession

5 Traits You Need To Make It Through the Recession

Kipp and Kieran give you their top 5 traits to survive any economic downturn, grow from it, and reframe your mental positioning. Press play to discover how feedback is more crucial to your business th...

10 Marras 202234min

3 Viral Marketing Ideas to Double Cameo’s Organic Traffic (and other Half-Baked Marketing Ideas)

3 Viral Marketing Ideas to Double Cameo’s Organic Traffic (and other Half-Baked Marketing Ideas)

How do you become the premier company in your category? Kipp and Kieran are back with another half-baked marketing ideas segment where they take real companies and give them half-baked ideas to take ...

8 Marras 202232min

Our Advice To Elon Musk To Make Twitter More Profitable

Our Advice To Elon Musk To Make Twitter More Profitable

New initiatives are coming to Twitter - what implications does that have on marketers? Kipp and Kieran come in hot on Twitter and how these changes will affect marketing - why the platform sucks for m...

3 Marras 202230min

How Sam Parr Comes Up With $10,000,000 Dollar Business Ideas

How Sam Parr Comes Up With $10,000,000 Dollar Business Ideas

What matters most - ideas or execution? Sam Parr (Founder of The Hustle and Host of My First Million) sits down with Kipp and Kieran on how to become an idea generation machine - figuring out if your...

1 Marras 202248min

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