The Impact of AI in Marketing (Friend or Foe?)

The Impact of AI in Marketing (Friend or Foe?)

Will AI help marketers do better work? Kipp and Kieran dive deep into the logistics of AI and what the impact will be on the marketing world - How AI will change the way businesses market and grow, Kipp’s AI 2x2, the struggle to differentiate, where AI falls short, and more! Links Mentioned: Tweet from Sam Altman https://twitter.com/sama/status/1484950632331034625 Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

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Is OpenAI Over? Breaking Down The Craziest 48 Hours In Silicon Valley (#175)

Is OpenAI Over? Breaking Down The Craziest 48 Hours In Silicon Valley (#175)

Sam Altman has been fired from OpenAI. What does this mean for your business? In this emergency episode, Kipp and Kieran unravel the craziest 48 hours in tech and what it means for your business. Lea...

20 Marras 202343min

Why Creators Will Replace Your Entire Marketing Team In 2024 (#174)

Why Creators Will Replace Your Entire Marketing Team In 2024 (#174)

The best people change their game, evolve, and adapt. Kipp and Kieran dive into the future of marketing: AI's pivotal role and the emergence of creators. Learn more on the impact of AI on customer su...

16 Marras 202338min

The Secret Growth Strategies Behind Spotify's Top Podcasts | Steph Smith (#173)

The Secret Growth Strategies Behind Spotify's Top Podcasts | Steph Smith (#173)

90% of podcasts struggle with audience growth due to the lack of clear distribution mechanisms and inadequate analytics. Kipp and Kieran are joined by Steph Smith (Podcast Host at a16z) to dive into ...

14 Marras 202347min

Massive GPT4 Upgrades: ChatGPT Store, GPT Turbo & A LOT More

Massive GPT4 Upgrades: ChatGPT Store, GPT Turbo & A LOT More

With the ever-evolving world of AI, we need to focus on the opportunities it creates, not the problems. Kipp and Kieran dive into the second biggest day in AI history (OpenAI's Dev Day) and how these...

9 Marras 202334min

The 3 Steps To Start A +$1M Content Business In 2024 | Greg Isenberg (#171)

The 3 Steps To Start A +$1M Content Business In 2024 | Greg Isenberg (#171)

If you don’t know how to write, you will not win on the internet. Kipp and Kieran are joined by guest Greg Isenberg (CEO & Co-Founder at Late Checkout) to dive into the growing trend of personality-l...

7 Marras 202339min

I Used AI To Build A Billion Dollar Business (#170)

I Used AI To Build A Billion Dollar Business (#170)

The future of business success relies on harnessing the full potential of AI.  Kipp and Kieran dive into the ever-changing world of AI technology. In this episode, they use AI to generate a billion-d...

2 Marras 202333min

How to Make $200,000/Year With 10,000 Subscribers | Nathan Barry (#169)

How to Make $200,000/Year With 10,000 Subscribers | Nathan Barry (#169)

Distribution is undefeated. Kipp and Kieran with guest Nathan Barry (CEO/Co-Founder at ConvertKit) dive into the ever-evolving world of content creation and discuss the key strategies for creators to...

31 Loka 202342min

AI Built A Free Growth Tool For Zapier In Under 2 Hours with Christopher Miller: VP of Growth and AI at HubSpot(#168)

AI Built A Free Growth Tool For Zapier In Under 2 Hours with Christopher Miller: VP of Growth and AI at HubSpot(#168)

The AI-Powered Future of Product-Led Growth (PLG) is here. Kipp and Kieran are joined by guest Christopher Miller to dive into how AI is reshaping the landscape of product-led growth. Learn more how ...

26 Loka 202336min

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