Community-Led Growth vs. Product-Led Growth with Anu Atluru

Community-Led Growth vs. Product-Led Growth with Anu Atluru

What is the role of community at an organization? Anu Atluru joins the show to debate the true definition of community, how community differs from a start-up to an established company, ​​advice to leaders who want to build their own communities, and answer the question: is there a disconnect between product and go-to-market? and more! Who is Anu Atluru? Anu is a startup builder, angel investor, and writer. She’s passionate about building consumer and social products and helping early-stage teams tackle community, product, and go-to-market challenges. Most recently, she spent 2 years at Clubhouse — building zero to one, serving as its first Head of Community, and helping grow from ~1000 users to millions globally and a team of 3 to 100+. Check out Anu’s work! Website https://anuatluru.com/ Twitter https://twitter.com/anuatluru LinkedIn https://www.linkedin.com/in/anuatluru/ Substack https://anu.substack.com/ Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

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Using ChatGPT o3 to Plan our 2025 Marketing Campaign

Using ChatGPT o3 to Plan our 2025 Marketing Campaign

Want to know which AI marketing trends will matter in 2025? Click here: https://clickhubspot.com/egc Ep. 321 How much time could you save if your creative team could generate weeks’ worth of campaign...

24 Huhti 202526min

ChatGPT o3 Deep Dive: 3 Wild New Use Cases

ChatGPT o3 Deep Dive: 3 Wild New Use Cases

Want Kipp's Prompts mentioned in this episode? Get them here: https://clickhubspot.com/pmr Ep. 320 Did you know OpenAI’s new o3 model can catch subtle leadership habits you don’t even realize you hav...

22 Huhti 202522min

Use This AI Trick To Get 10x Better Results Every Time

Use This AI Trick To Get 10x Better Results Every Time

Ep. 319 How can you go from novice to expert in AI prompt engineering in just 30 minutes? Kipp and Kieran unpack the secrets to becoming an adept prompt engineer and leverage AI to its fullest potent...

17 Huhti 202529min

The 4-Step Formula to Go Viral on LinkedIn (2025 Masterclass) | Hala Taha

The 4-Step Formula to Go Viral on LinkedIn (2025 Masterclass) | Hala Taha

Ep. 318 What does it take to leverage LinkedIn to its fullest potential? Kipp and Hala Taha (CEO & Founder YAP Media) reveal a four-step content formula to go viral on LinkedIn and break through the ...

15 Huhti 202541min

We Built the World’s Best Landing Page in Under 1 Hour

We Built the World’s Best Landing Page in Under 1 Hour

Ep. 317 Can you build the world's best landing page with AI in under an hour? Kipp and Kieran dive into the innovative process of using AI to construct top-tier landing pages swiftly and efficiently....

10 Huhti 202524min

This AI Marketing Strategy Would Cost You $25K - But It’s FREE

This AI Marketing Strategy Would Cost You $25K - But It’s FREE

Ep. 316 Why spend $25K on marketing strategies when you can get the same value for free? Kipp dives into how Google Gemini 2.5 can revolutionize your marketing strategy without costing a dime. Learn ...

8 Huhti 202518min

GPT-4o Just Replaced Your Creative Team (For Free)

GPT-4o Just Replaced Your Creative Team (For Free)

Ep. 315 The Internet is melting as ChatGPT's brand new image generation feature rapidly gains users! Kipp and Kieran dive into how you can leverage this groundbreaking tool to transform your marketin...

3 Huhti 202531min

This 2-Minute AI Hack Creates Your OWN Call-In Podcast [PROVEN]

This 2-Minute AI Hack Creates Your OWN Call-In Podcast [PROVEN]

Ep. 314 What if you could create your very own personalized call-in podcast with a simple AI hack? Kipp and Kieran dive into this game-changing approach to using AI tools to accelerate learning and p...

1 Huhti 20255min

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