Community-Led Growth vs. Product-Led Growth with Anu Atluru

Community-Led Growth vs. Product-Led Growth with Anu Atluru

What is the role of community at an organization? Anu Atluru joins the show to debate the true definition of community, how community differs from a start-up to an established company, ​​advice to leaders who want to build their own communities, and answer the question: is there a disconnect between product and go-to-market? and more! Who is Anu Atluru? Anu is a startup builder, angel investor, and writer. She’s passionate about building consumer and social products and helping early-stage teams tackle community, product, and go-to-market challenges. Most recently, she spent 2 years at Clubhouse — building zero to one, serving as its first Head of Community, and helping grow from ~1000 users to millions globally and a team of 3 to 100+. Check out Anu’s work! Website https://anuatluru.com/ Twitter https://twitter.com/anuatluru LinkedIn https://www.linkedin.com/in/anuatluru/ Substack https://anu.substack.com/ Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

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The Ultimate Guide to Using Claude AI for Work

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AI Agents Will Kill Marketing As We Know It, According to Perplexity's Founder

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2 Tammi 202514min

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Ever wondered how Beehive managed to make a splash with their audio newsletter drop?  Kipp and Kieran dive into the world of 'drop marketing' and detail the steps Beehiiv took to create monumental bu...

31 Joulu 20249min

How is AI revolutionizing Product Led Growth (PLG)?

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Ep. 288 How is AI revolutionizing Product Led Growth (PLG)? Kipp and Kieran dive into the transformative power of AI in accelerating PLG strategies with insights from Christopher Miller's stellar epi...

24 Joulu 202417min

This AI Reads The Internet For You (Grok 2 Changes Everything)

This AI Reads The Internet For You (Grok 2 Changes Everything)

Ep. 287 Summarizing the impressive summary features of the Grok update! Kipp and Kieran dive into how AI advancements like Grok 2.0 are revolutionizing the way we consume information online. Learn mo...

19 Joulu 202421min

We Built a Custom AI Content Grader in 5 Minutes (No Code)

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Ep. 286 Ever wondered how AI can triple your content output while saving millions? Kipp and Kieran dive into how to leverage AI for revolutionary content efficiency and creative workflows. Learn more...

17 Joulu 202428min

OpenAI Made A HUGE Mistake! Sora Launch + Product Review

OpenAI Made A HUGE Mistake! Sora Launch + Product Review

Ep. 285 Is OpenAI launching cookie dough instead of software? Kipp and Kieran dive into the fumbled rollout of OpenAI's Sora, describing it as the most botched product launch of 2024. Learn more on t...

12 Joulu 202421min

The AI Strategy That Doubled His Email Conversion Rate (Step By Step)

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