Community-Led Growth vs. Product-Led Growth with Anu Atluru

Community-Led Growth vs. Product-Led Growth with Anu Atluru

What is the role of community at an organization? Anu Atluru joins the show to debate the true definition of community, how community differs from a start-up to an established company, ​​advice to leaders who want to build their own communities, and answer the question: is there a disconnect between product and go-to-market? and more! Who is Anu Atluru? Anu is a startup builder, angel investor, and writer. She’s passionate about building consumer and social products and helping early-stage teams tackle community, product, and go-to-market challenges. Most recently, she spent 2 years at Clubhouse — building zero to one, serving as its first Head of Community, and helping grow from ~1000 users to millions globally and a team of 3 to 100+. Check out Anu’s work! Website https://anuatluru.com/ Twitter https://twitter.com/anuatluru LinkedIn https://www.linkedin.com/in/anuatluru/ Substack https://anu.substack.com/ Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

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6 Marketing Opportunities That A.I. Unlocks For Businesses

6 Marketing Opportunities That A.I. Unlocks For Businesses

Is A.I. the next iPhone or the next internet? Kipp and Kieran dive into how A.I.’s innovation will turn into HUGE business opportunities for marketers. Press play to learn how businesses exploded in ...

17 Tammi 202331min

HubSpot & Zapier CMOs Share Their Career Advice For Marketers

HubSpot & Zapier CMOs Share Their Career Advice For Marketers

How do you know when it’s time to pivot in your marketing career? Kipp and Kieran give you their tips on how to not f*** up your career. Press play to learn tips to scale in your marketing career, wh...

12 Tammi 202332min

5 Lessons from MrBeast for Marketers

5 Lessons from MrBeast for Marketers

MrBeast is not only the best YouTuber in the world but also the best marketer. Kipp and Kieran go on a deep dive into the 5 tactics MrBeast used to become the best marketer in the WORLD and how you c...

10 Tammi 202324min

7 Marketing Trends & Opportunities for 2023

7 Marketing Trends & Opportunities for 2023

Google and Facebook's market share for advertising in 2022 was 48.4%. That’s the first time that their combined market share has been under 50% since 2014. What does that mean for the future of advert...

5 Tammi 202331min

How To Get Your First 10,000 Followers On Twitter w/ Dickie Bush

How To Get Your First 10,000 Followers On Twitter w/ Dickie Bush

Great writing is an extremely important skill set to have. Here’s why. Dickie Bush joins Kipp and Kieran to dive deep into the writing rabbit hole. Press play to learn how writing can transform your ...

3 Tammi 202341min

The Future Of Search in 2023 & Beyond (Hint: it’s not Google)

The Future Of Search in 2023 & Beyond (Hint: it’s not Google)

Is this Google’s first existential crisis? Kipp and Kieran dive head first into the world of search and how it’s changing dramatically. Press play to learn how AI will disrupt Google, the importance ...

29 Joulu 202211min

How Liver King Fooled The World With Great Marketing

How Liver King Fooled The World With Great Marketing

Sometimes marketing is so good, it makes you lie to yourself. Kipp and Kieran dive into the logistics of how marketing makes us lie to ourselves. Press play to learn why storytelling is CRUCIAL, what...

27 Joulu 202224min

5 Huge Trends That Will Change Marketing In 2023

5 Huge Trends That Will Change Marketing In 2023

Google AdWord's cost per lead has increased by 91%. Kipp and Kieran get into a heated debate over the channels and tactics you use and how they are going to evolve in 2023. Press play to learn how to...

22 Joulu 202233min

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