Community-Led Growth vs. Product-Led Growth with Anu Atluru

Community-Led Growth vs. Product-Led Growth with Anu Atluru

What is the role of community at an organization? Anu Atluru joins the show to debate the true definition of community, how community differs from a start-up to an established company, ​​advice to leaders who want to build their own communities, and answer the question: is there a disconnect between product and go-to-market? and more! Who is Anu Atluru? Anu is a startup builder, angel investor, and writer. She’s passionate about building consumer and social products and helping early-stage teams tackle community, product, and go-to-market challenges. Most recently, she spent 2 years at Clubhouse — building zero to one, serving as its first Head of Community, and helping grow from ~1000 users to millions globally and a team of 3 to 100+. Check out Anu’s work! Website https://anuatluru.com/ Twitter https://twitter.com/anuatluru LinkedIn https://www.linkedin.com/in/anuatluru/ Substack https://anu.substack.com/ Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

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Take Control of Your Future (Career Advice for Marketing Professionals)

Take Control of Your Future (Career Advice for Marketing Professionals)

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2 Elo 202228min

Leadership That Drives Growth (Insights from Kipp and Kieran)

Leadership That Drives Growth (Insights from Kipp and Kieran)

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28 Heinä 202227min

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26 Heinä 202233min

The Secrets of TikTok Revealed w/ Salem Ilese

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21 Heinä 202232min

Listener Q&A with HubSpot CMO and SVP, Kipp Bodnar and Kieran Flanagan

Listener Q&A with HubSpot CMO and SVP, Kipp Bodnar and Kieran Flanagan

How do you market to a difficult target audience? Do you market to the buyer or end user? Kipp and Kieran answer YOUR marketing questions on how to tailor a 2x2 for your business, using a series C con...

19 Heinä 202216min

Growing Your Brand Through Inbound Media with Patrick Campbell

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How do you get started in media as a founder? Kipp and Kieran are joined by Patrick Campbell (Founder of Profitwell, CSO at Paddle) to discuss how to sell the marketing-first ideology to your founder,...

14 Heinä 202239min

Customer Acquisition Has Changed: A New Approach For 2022

Customer Acquisition Has Changed: A New Approach For 2022

Where will consumer behavior go in the future? Kipp and Kieran go on a deep dive on all the ways you want to think about acquiring differently in the future, how to use your business model as a growth...

12 Heinä 202227min

Becoming a Community-Driven Company with Yuliya Bel

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Why should tech companies be media companies? Kipp and Kieran are joined by Yuliya Bel (CEO and Co-Founder of Notus) to discuss (and debate) the importance of investing in good content & distribution,...

7 Heinä 202241min

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