How to Leverage Intellectual Property in Marketing (The Next Big Thing)

How to Leverage Intellectual Property in Marketing (The Next Big Thing)

Does intellectual property help your brand differentiate? How can you use IP to extend your brand? Kipp and Kieran dive deep into the world of IP and tap into all the opportunities that will take your brand to the next level. Listen for how you can use your IP to make creative strategies for your brand, what it takes to leverage your IP, category creation for IP, and more! Links Mentioned: Tweet from Zach Weinberg https://twitter.com/zachweinberg/status/1559171487394824194?s=21&t=LIxZx-AkA_9CR379eW0ckA Tweet from Sam Bankman-Fried https://twitter.com/sbf_ftx/status/1558761957825593345?s=21&t=LIxZx-AkA_9CR379eW0ckA Nouns NFT https://nouns.wtf/ Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

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ROAS Is a Trap: How Smart Marketers Really Drive Growth

ROAS Is a Trap: How Smart Marketers Really Drive Growth

Ep. 249 "Is putting all your eggs in the ROAS basket stunting your growth?" Kipp and Kieran dive into why relying solely on Return on Ad Spend might not be the smartest move for marketers aiming for ...

6 Elo 202430min

From $0 to $150M: 3 Key Marketing Moves That Built Chess.com

From $0 to $150M: 3 Key Marketing Moves That Built Chess.com

Ep. 248 What are the 3 marketing ideas that took Chess.com to $150M? Kieran Flanagan dives into the strategic steps Erik Allebest and his team took to dominate the online chess world and build a thri...

1 Elo 202440min

Decoding The Fall Of Traditional Marketing In 10 Minutes ft. Gary Vee

Decoding The Fall Of Traditional Marketing In 10 Minutes ft. Gary Vee

Ep. 247 Is the current agency landscape broken and misaligned with client interests? Kipp, Kieran, and Gary Vaynerchuk (VaynerX) dive into the misaligned incentives of agencies and how they hinder ma...

30 Heinä 202413min

Top 5 Marketing Tactics To 10X Startup Growth In 2024

Top 5 Marketing Tactics To 10X Startup Growth In 2024

Ep. 246 Are you telling stories that truly resonate with your customers or just following the status quo?  Kipp and Kieran dive into the crucial role of narrative in marketing and how founders can be...

25 Heinä 202440min

I Built An App With Claude 3.5 In Less Than 10 Hours

I Built An App With Claude 3.5 In Less Than 10 Hours

Ep. 245 Why should you be a Claude super fan? Kipp and Kieran dive into the game-changing world of Claude apps and how anyone can build web apps in no time. Learn more on how Claude's new features em...

23 Heinä 202424min

A16z Growth Expert On ChatGPT Ads, Impact of Ai On SEO & More

A16z Growth Expert On ChatGPT Ads, Impact of Ai On SEO & More

Ep. 244 "Is AI really the future of marketing?"  Kipp, Kieran, and guest Andrew Chen (Andreessen Horowitz) dive into the transformative impact of AI on marketing channels, consumer engagement, and st...

18 Heinä 202446min

Write Viral LinkedIn & X Posts With Claude 3.5 Sonnet (Tutorial)

Write Viral LinkedIn & X Posts With Claude 3.5 Sonnet (Tutorial)

Ep. 243 Ever wondered how AI can amplify your creativity? Kipp and Kieran dive into the power of AI for content creation and how to craft viral LinkedIn and X posts using Claude 3.5 Sonnet. Learn mor...

16 Heinä 202430min

Mastering AI with Claude: From Dashboards to Apps

Mastering AI with Claude: From Dashboards to Apps

Ep. 242 Can AI assistants really turn raw data into insightful dashboards in under a minute?  Kipp and Kieran dive into how tools like Claude are revolutionizing content and data visualization in bus...

11 Heinä 202430min

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