How to Leverage Intellectual Property in Marketing (The Next Big Thing)

How to Leverage Intellectual Property in Marketing (The Next Big Thing)

Does intellectual property help your brand differentiate? How can you use IP to extend your brand? Kipp and Kieran dive deep into the world of IP and tap into all the opportunities that will take your brand to the next level. Listen for how you can use your IP to make creative strategies for your brand, what it takes to leverage your IP, category creation for IP, and more! Links Mentioned: Tweet from Zach Weinberg https://twitter.com/zachweinberg/status/1559171487394824194?s=21&t=LIxZx-AkA_9CR379eW0ckA Tweet from Sam Bankman-Fried https://twitter.com/sbf_ftx/status/1558761957825593345?s=21&t=LIxZx-AkA_9CR379eW0ckA Nouns NFT https://nouns.wtf/ Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

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Elon F*ked Up... The Fatal Mistake That Launched Threads (#137)

Elon F*ked Up... The Fatal Mistake That Launched Threads (#137)

Elon’s been Zuck’d. Is this the death of Twitter? Kipp and Kieran dive into what your business needs to know to take advantage of this new opportunity. Learn why you shouldn’t leave the door open for...

11 Heinä 202317min

5 A.I. Marketing Skills You Must Learn In 2023 (#136)

5 A.I. Marketing Skills You Must Learn In 2023 (#136)

Will channel expertise become commoditized because of AI? Kipp and Kieran dive into what your marketing team will look like in a post-AI world. Learn why an AI ops person will be critical for every m...

6 Heinä 202323min

$200M Founder Reveals Why Ai Can’t Replace Top 10% Of Marketers (#135)

$200M Founder Reveals Why Ai Can’t Replace Top 10% Of Marketers (#135)

There’s a lot of shitty marketers out there. Kieran Flanagan is joined by Patrick Campbell (Founder of Profitwell, CSO at Paddle) to discuss why editorial taste is the most important skill in the fut...

4 Heinä 202339min

AutoGPT 2.0: GPT Author and GPT Engineer (#134)

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How will this affect engineers, writers, and businesses? Kipp and Kieran dive into the new innovations in Auto-GPT and what it means for the future of media consumption. Learn about the power of an u...

29 Kesä 202313min

Why It’s SO Much Harder To Grow A Startup In 2023… (#133)

Why It’s SO Much Harder To Grow A Startup In 2023… (#133)

Is ROI total BS now? Kipp and Kieran dive into how distribution is getting harder and what you can do about it. Learn about the highest influential channels for B2B buyers, why ROI numbers are wrong ...

27 Kesä 202329min

The Complete A.I. SEO Guide for Beginners (2023) (#132)

The Complete A.I. SEO Guide for Beginners (2023) (#132)

A.I. in search is going to evolve slower than people think… Kipp and Kieran explore how SEO will evolve in a post-AI world. Learn how AI will change product discovery, why marketers need to be like e...

22 Kesä 202330min

Scale Your Business to $100M Using These A.I. Growth Tactics with Guillaume Cabane (#131)

Scale Your Business to $100M Using These A.I. Growth Tactics with Guillaume Cabane (#131)

AI-driven personalization needs to be as personal and engaging as a handwritten letter. Kieran Flanagan is joined by Guillaume Cabane, Growth Advisor to high-growth SaaS startups. Learn about the pre...

17 Kesä 202342min

How To Predict A.I. Trends And Get Ahead Of Your Competitors (#130)

How To Predict A.I. Trends And Get Ahead Of Your Competitors (#130)

Are we moving from an era of out-work to out-think? Kipp and Kieran dive into the 7 principles to predict the future of AI and how your business can win in the AI-era. Learn why jobs won’t be disrupt...

15 Kesä 202323min

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