The Ideal Marketing Strategy For Each Stage of Start-Up Growth with Sequoia's CMO Sumaiya Balbale

The Ideal Marketing Strategy For Each Stage of Start-Up Growth with Sequoia's CMO Sumaiya Balbale

How should you think about marketing at every stage of your startup? Sumaiya Balbale, CMO at Sequoia Capital, joins the show to chat all things marketing for startups: How you’re going to position yourself relative to the customer, Articulating your value proposition & context to the customer, What most founders get wrong on product marketing, the importance of being an expert in the customer’s pain points, and more! Who is Sumaiya Balbale? Sumaiya is CMO at Sequoia Capital. Prior to that, Sumaiya led the transformation of digital media, social media, marketing analytics, and marketing technology capabilities as the Vice President of E-commerce, Mobile, and Digital Marketing for Walmart US from January 2017 to February 2019. Sumaiya is a graduate of Harvard Business School and Brown University. She was named one of Fortune’s 40 under 40 in 2018. Check out Sumaiya’s work! Website https://www.sequoiacap.com/ LinkedIn https://www.linkedin.com/in/sumaiya-balbale/ Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Jaksot(424)

How To Build A $20k/month Community Business (Beginner’s Guide) | Greg Isenberg (#187)

How To Build A $20k/month Community Business (Beginner’s Guide) | Greg Isenberg (#187)

AI is going to kill so many different brands and level up so many community based brands. Kipp and Kieran are joined by Greg Isenberg (CEO & Co-Founder at Late Checkout) to dive into how to integrate ...

2 Tammi 202437min

10 AI Predictions That Will Completely Change Life In 2024 (#186)

10 AI Predictions That Will Completely Change Life In 2024 (#186)

2024 is the year everybody realizes that being an early adopter is the way. Kipp and Kieran dive into 2024 predictions for tech giants, and anticipate the revolutionary Apple Vision Pro. Learn more i...

28 Joulu 202334min

The 3 Ways To Get A CEO To Green Light High-Risk Marketing Ideas (#185)

The 3 Ways To Get A CEO To Green Light High-Risk Marketing Ideas (#185)

Most CEOs and founders want marketing to focus on capturing demand. Kipp and Kieran dive into critical aspects of successful marketing leadership in 2024. Learn more on the importance of creativity a...

26 Joulu 202312min

Did Google Just Kill Email Marketing? (#184)

Did Google Just Kill Email Marketing? (#184)

We can't have nice things. We've abused email to death. Kipp and Kieran dive into the impending email policy changes affecting Gmail and Yahoo users. Learn more on how the marketing landscape is evol...

21 Joulu 202327min

Brian Balfour Reveals How To Build An A+ Marketing Team From Scratch (#183)

Brian Balfour Reveals How To Build An A+ Marketing Team From Scratch (#183)

The closer you are to the customer, the better you can tell that story. Kipp and Kieran dive into the nuances of marketing leadership with special guest Brian Balfour. Learn more on the imperative of...

19 Joulu 202344min

How To Create A Winning Marketing Plan For 2024 (Masterclass) (#182)

How To Create A Winning Marketing Plan For 2024 (Masterclass) (#182)

Founders and CEOs understand customers the best. Kipp and Kieran dive into how you can create a winning marketing strategy in 2024. Learn more on the importance of aligning strategy with customer pro...

14 Joulu 202343min

Reviewing The Best AI Tools For Video Production (#181)

Reviewing The Best AI Tools For Video Production (#181)

AI takes what you're already doing and makes it better.  Kipp and Kieran dive into the evolving landscape of video creation. Learn more on democratizing content, the challenges of distinguishing betw...

12 Joulu 202329min

Google Launches Gemini AI (And It’s Better Than GPT-4)

Google Launches Gemini AI (And It’s Better Than GPT-4)

Kieran and Kipp discuss the impact of Google's Gemini on the future of search. They highlight three core aspects of that stood out to them: a better search experience, the ability to build bespoke we...

7 Joulu 202329min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
rss-rahapodi
psykopodiaa-podcast
hyva-paha-johtaminen
ostan-asuntoja-podcast
rss-rahamania
rss-lahtijat
rss-startup-ministerio
rss-seuraava-potilas
rss-sami-miettinen-neuvottelija
rahapuhetta
rss-rentotapaus
rss-sisalto-kuntoon
rss-porssipodi
sijoituspodi
rss-lain-elamaa
rss-rikasta-elamaa
rss-tuottava-ja-hyvinvoiva-pk-yritys
rss-asiakaskokemusklubi